Content Marketing. Content that Sells!

In this lecture, we'll introduce the topics that will be covered in this course.

In this lecture, we'll talk about the foundations of content marketing, who is a content marketer and what other professions can benefit from this course.

This lecture covers the four main components of content planning—setting goals, defining your audience, creating a content calendar, and allocating resources—to help you create purposeful, consistent, and impactful content.

This lecture discusses the importance of using a formal tone, providing detailed insights, and selecting the right distribution channels to effectively engage your target audience and position your business as an industry leader.

In this lecture, we dive into B2C marketing strategies, emphasizing the importance of creating valuable content that evokes emotions and connects with individual consumers.

In this lesson, we discuss the role of tools in a content marketer's daily tasks and how ChatGPT can assist in identifying useful tools

Here, we'll test our knowledge based on the previous lecture.

In this lesson, we'll talk about topics that will be covered in this section.

This lecture is about market research's pivotal role in crafting audience-centric content, fostering engagement and trust, and introducing key tools like Google Analytics and SEMrush.

This session emphasizes creating target audience personas to personalize content, outlining research steps and practical applications, with provided templates and examples for effective implementation.

In this practical lesson, we'll complete a tagret audience persona together and talk about how you can do it yourself.

In this lesson, you will learn how to use ChatGPT to build your Audience Persona

Definition of a customer journey and its components.

The emotional and rational part of decision making.

The emotional and rational part of decision making.

What a competitive analysis is, its purpose. Different types of competitors.

In this lesson, you will go through the key components of content strategy creation and how to identify the type of content you need to produce.

In this lesson, we explore how ChatGPT can help create a content strategy in digital marketing. Learn how to define your content goals and target audience, generate content ideas and formats, identify suitable channels, and even create a content calendar

Here, we'll test your knowledge from this section.

In this lesson, we'll talk about topics that will be covered in this section.

Explore different types of content creation: Hype and SEO.

Here, we'll gaint the ability to develop a detailed content plan for a specific period (e.g. month or quarter), including publication dates, topics, formats, special events and holiday promotions.

In this lesson you will learn how to use ChatGPT to make a plan for your social media posts. This will help you manage your posts and make your campaigns better

Discover the power of content pillars in shaping a strategy that aligns audience interests with business objectives, illustrated by industry leader Nike.

In this practical lesson, we'll fill the template for content pillars together and learn how to identify content pillars.

In this lesson, discover the importance of effective time management for personal and professional success.

Discover the "See, Think, Do, Care" model, a structured framework for understanding and addressing different stages of the customer journey.

We'll talk about the main trends in content making: video content, evergreen content, etc.

Learn how to use Google Trends to discover trending topics, analyze search statistics, and optimize content strategy for increased engagement and social media success.

Learn how to explore trending topics, analyze engagement metrics, and optimize content strategy using BuzzSumo.

Discover the importance of diversifying content types to reach wider audiences and adapt to changing trends.

In this lesson, you will learn how to generate different types of content from ChatGPT

Discover the significance of setting content standards for consistency and effectiveness.

Unlock the power of content repurposing to extend reach and cater to diverse audience preferences.

Here, we'll test your knowledge from this section.

In this lesson, we'll talk about topics that will be covered in this section.

In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.

In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.

In this practical lesson, we'll talk about different storytelling techniques and how to use them to make your account more engaging.

In this practical lesson, we'll dive into Reels, how to make them and how can they help you attract organic traffic.

In this lesson, you will learn the basics of Facebook marketing.

Workshop on how to explore diverse post types and learn to craft engaging social media content for increased audience interaction and brand awareness.

Specifics of networks, advice to create good content, and examples of businesses using TikTok marketing.

Benefits of Twitter, its specific and how to start with Twitter for your business.

Knowledge about different types of pages on LinkedIn.

In this lesson, we'll talk about mentions, tags, instructions, headlines, natural writing, and other tips for LinkedIn.

So what is messenger marketing? Why should businesses use messenger marketing? What is a chatbot?

We'll dive into the specifics of networks, and tips on how to input Telegram in the multichannel strategy.

Set goals for your YouTube channel, focusing on consistency, value to your audience, brand building, engagement, and continuous improvement of your content creation skills.

Utilize storytelling principles on YouTube to captivate your audience and foster channel growth.

Discover YouTube monetization options, like ads, memberships, and sponsorships, accessible through The YouTube Partner Program.

In this lesson, you will learn how to generate Relevant Hashtags to your request with ChatGPT

Theoretical lecture on what the brand is and how it connects with the strategy. Why the business needs a brand? Components of a brand.

Here, we'll test your knowledge from this section.

In this lesson, we'll talk about topics that will be covered in this section.

In this lesson, you will gain knowledge of such design basics as fonts, colors, typography, etc.

Explore graphic design tools like Canva, Pixlr, and GIMP to enhance visual content creation.

In this lesson, we will explore how to use ChatGPT to create infographics. Infographics are a powerful way to present complex information visually and clearly

Discover the significance of stock assets like photos, illustrations, videos, and audio clips, for content creation with platforms such as Unsplash, Freepik, and Adobe Stock.

Learn about versatile video editing software like Filmora, Lightworks, and KineMaster.

Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.

Learn the importance of mobile-friendly design in content marketing, utilizing platforms that prioritize mobile optimization.

Here, we'll test your knowledge from this section.

Learn the importance of SEO in content marketing and its role in improving website visibility and organic traffic.

Fundamentals of SEO and reasons why it is essential.

Powerful keyword research tool.

User-friendly keyword rank tracking tool.

Tools that tell you what you need to work on with your site.

In this lesson, we'll talk about different keyword categories.

In this lesson, you'll learn how ChatGPT can help you search keywords

In this lesson, you'll learn how to harness the synergy between social media and search engine optimization (SEO) to enhance your content's visibility and reach.

Actionable ways to save time and organize your SEO processes efficiently.

Main reasons why your content can be hard to find online and what can be done with it.

Code/website builders, on your own or with a specialist. Criteria for choosing the website builder: website hosting, SEO opportunities, content delivery network, blog, etc.

We'll talk about what duplicate content is, why it's bad for SEO, and how to check for it on your website.

The importance of website speed for SEO and how to measure it.

Google PageSpeed Insights as a free tool for checking website loading speed.

In this lesson, you will have the ability to learn image optimization through practice with ShortPixel tool.

Learn how to craft and maintain a positive online reputation for your brand.

How to grow your brand advocates.

How to deal with irrational negativity.

Reputation management as necessary part of social media marketing.

Here, we'll test your knowledge from this section.

In this lesson, we'll talk about topics that will be covered in this section.

Learn effective goal-setting techniques like Backward Goal Setting, SWOT Analysis, and the GROW Model to align your content marketing strategy and ensure success.

Learn how to set SMART goals for your content marketing strategy, ensuring they are Specific, Measurable, Attainable, Realistic, and Time-bound.

In this lesson, you will learn about audience analysis and segmentation.

In this lesson, we'll tell you how to choose and analyze basic key performance indicators.

Cost per Acquisition. Cost per Lead. Sales Target & Growth. ROI. Customer Lifetime Value. Goal Conversion Rate. Cost per Click. Click Through Rate.

Landing Page Conversion Rate. Bounce Rate. Average Time to Conversion. Average Order Value. Engagement Rate.

Knowledge of key metrics to measure content performance and ways to identify them and ability to measure content performance.

Here, we'll test your knowledge from this section.