What is content marketing?
Content marketing is a marketing method for creating and distributing valuable, relevant, and consistent content for a specific audience.
The goal of content marketing is to help your audience cope with challenges, improve their quality of life, and to establish yourself as a trusted thought leader.
The Role of Content Marketing in 2021
The impact of the coronavirus is being felt around the world.
Shopper needs and habits are rapidly changing, which poses new challenges for marketers.
In 2021, 90% of marketers consider content marketing to be the most effective tactic for acquiring customers.
Among the companies already using content marketing, 75% have increased their search and content budgets.
According to Smart Insights statistics, within one minute, 500 hours of content are uploaded to YouTube, 78 million posts are published in WordPress, and 350 million tweets are published on Twitter.
To survive in this competitive environment, you need a good content marketing strategy to bring your business sales and increase customer loyalty.
How do you become a content marketing specialist?
This course teaches you how to create an effective content marketing strategy that will help transform your target audience into loyal brand consumers.
In this course you will learn:
- to create a content marketing strategy
- to find a target audience and create relevant content for it
- to form a content plan
- to create popular content that sells
- to get more subscribers and loyal customers by using engaging content
- to optimize content for good search engine visibility
- to master popular analysis services
- to search for popular keywords
What do we offer in our course?
- Structured lessons with practical exercises
- A Content plan checklist
- A Course presentation
- A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
Why should you choose this course?
Why should you choose us over other online content marketing courses?
You will have the opportunity to learn about Content Marketing from the top internet marketing professionals.
- We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
- I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
- During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
- More than 355,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.
- Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
- Upon completion of the course, you will receive a Content Marketing certification from Udemy.
What else do you get?
- lifetime access to the course and its updates
- a certificate from Udemy upon completion of the course
Enroll now!
There’s no time to lose! Every minute you are losing countless leads and applications!
You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!
Want to start now? Click the “Buy now” button to start creating content that sells and growing your subscribers and loyal customers today!
What kind of Content should you create?
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1Key trends in Content Marketing
The importance of content marketing. Key trends in content marketing.
The 5 Trends:
Increased competition
End-to-end analytics
Death of Facebook
Inflow of ads
Leaving content marketing
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2Content Marketing checklist. Content Plan
Practical lesson on how to work with the checklist and content plan.
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3How to use the Miro Board Checklists
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47 Strategical questions
What are the seven strategic questions you need to answer before creating a content marketing strategy?
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5Two approaches to forming a Content Plan
The two approaches to forming a content plan.
1. Hype strategy
2. Strategy based on analytics
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6How to study on Udemy effectively?
Content Marketing for B2B
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7How to search for popular Content? Google Trends
How to search for popular content? Screencast: Google Trends Tool.
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8How to search for popular topics? Exploding Topics
Practical lesson: Working with the search tool for popular niches and topics.
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9How to search for key words? Serpstat
Practical lesson on how to search for key words? Screencast: Serpstat
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10How to search what Content of competitors is popular? Buzzsumo
Practical lesson on how to search what content of competitors is popular? Useful tool - Buzzsumo
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11How to collect search queries? AnswerThePublic
Practical lesson on how to collect search queries? Screencast: AnswerThePublic
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12How to search for key words? Keywordtool.io
Practical lesson on how to collect search queries? Screencast: Keywordtool.io
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13How to make an effective SEO workflow
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
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14How to create Content that helps to sell on Marketplaces?
How to sell on marketplaces using content marketing?
How to analyze search queries on marketplaces?
Practical lesson: Udemy example
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15Search Engine Optimization
4 main elements of SEO:
Heading
Description
Links
Link seeding
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16Ever living Content
How to create ever living content?
What are the main types of content? Events, webinars, video content, articles
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17Video Content. InVideo Screencast
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
Content Plan
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18Content Marketing for B2B
What content marketing should be for B2B companies?
B2B content marketing tools:
Event marketing
Expert marketing
Affiliate marketing
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19Expert Marketing or Reputation Marketing
How to build the reputation of an expert?
PNP formula. Types of content:
Professional
News
Personal
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20How to monitor your company’s reputation on the web?
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.