Complete Programmatic Advertising Course with Tools - 2023

In this video, you will learn:

What is Programmatic Advertising?

Evolution of Programmatic Advertising?

What are different types of Programmatic Ad Buying? 1. Programmatic Guaranteed or PG Deals 2. PMP or Private Marketplace Deals 3. Open Auction Deals

Where does each of the platform fit in the programmatic advertising ecosystem?

What is RTB or Real time bidding?

What is a DSP, SSP, Ad Exchange, and DMP? Where does each of them fit in the Programatic Ecosystem

This is the first video of the series and explains the key differences between DV360 and Google Ads This video is about comparison between Google Ads and DV360. In case you are wondering if you should switch from Google Ads to DV360. DV360 is one of the biggest DSPs and has access to all major Ad Networks and Ad Exchanges This is the first video in the DV360 Tutorial series. In this video series we explain about introduction, campaign setup, optimization and rtpeorting in DV360 (Display & Video 360 previously known as DBM or DoubleClick Bid Manager)

This video is the 4th video of the series and explains how to create a campaign in DV360. A campaign is the placeholder for Insertion Order and Line Items in DV360. You can create any Programmatic campaign - Programmatic Guaranteed, preferred Deals, or YouTube, Audio and Gmail campaigns

This video is the 5th video of the series and explains how to create an Insertion order in DV360. The hierarchy of a campaign in DV360 is like this: Advertiser - Campaign - Insertion Order - Line Item - Creative *For YouTube Line Item - Ad Group - Creative

Learn to generate Floodlight Pixels in DV360 and create the setup

Learn different types of creatives in DV360 and How to upload and use them in Line Items

Learn different types of Reports available in DV360. Learn to generate and difference between Online, Offline and Dashboard reports. Also, learn to schedule and Extract reports in different Formats

Learn about different types of YouTube Ads

Learn About trafficking about YouTube Line Items and Ad Groups. Learn about a demo strategy to be used for creating an an impactful YouTube campaign and understand the use case of each format

In this video, I will explain what Deals are and what are the different types of Deals

This video is the 13th video of the series and explains the overview of Marketplace in DV360. We show the UI of the Marketplace. In the next video we will show how to use the difference sections of Marketplace and Negotiations Tab and My Inventory Tab in DV360 This video is helpful to understand how to discover inventory and publishers on different Exchanges and setup different types of Deals to buy inventory for your campaigns. You will also know how to check publisher profiles and know details about each publisher and their inventory offering and request for a proposal

This video is the 14th video of the series and explains:

1:26 How to request Deals (Guaranteed & Non-Guaranteed)

7:26 How to Negotiate Deals (Guaranteed & Non-Guaranteed)

11:50 How to configure Deals (Guaranteed & Non-Guaranteed) 

Using DV360, Ad Inventory can be bought across all Ad Exchanges and SSPs via Programmatic and Non-Programmatic deals. You will also know how to check publisher profiles and know details about each publisher and their inventory offering and request for a proposal and buy inventory across the globe.

This video is the 15th video of the series and explains: 0:02 - What is a click macro 07: 13 - How to Traffic 3rd party or CM360 (DoubleClick Campaign Manager) Tags in DV360 Traffic 3rd party tags or DCM tags in DV360 as Third Party creative is sometimes tricky and results in discrepancy of clicks between the third party server and DV360. You have to use a click macro to ensure DV360 counts clicks as well when third party server is involved hosting the creatives. In this video I explain how a click macro works and how to traffic DCM tags as creatives in DV360 with right placement of Click Macro

You can create and traffic Native Ads, Rich Media Ads and use a lot of templates in the Creative format gallery in DV360. In this video I will explain what Native Ads and Rich media Ads mean and how to traffic these in DV360 These formats can sometimes help to reach to audiences in a very engaging format. Native Ads look like the website content where they appear and rich media Ads are interactive and usually increase the engagement of the users with the campaign All the big and tier 1 publishers accept these formats and can be used for different objectives like awareness, traffic as well as lead generations. In DV360, you can even create a custom template and use that specifically for your brand to create rich media and native Ads It is also possible to implement impression and click trackers within these formats so that you can accurately measure the impact of these ads

This is the first video of series DMP and Oracle BlueKai In this video series we explain what a DMP does and take you through step by step in Oracle BlueKai DMP In this Video we will explain: 02:07 - Agenda 02:29 - What is a DMP? 03:43 - What data does DMP Contain? 04:27 - What does a DMP do? 05:12 - Who uses a DMP? 08:34 - Types of Data in a DMP 09:12 - Data Injection methods in a DMP? 12:33 - How does DMP fit in Advertising ecosystem?

In this video, get familiar with the UI of Oracle BlueKai and Taxonomy. Get familiar with how 1st party, second party and 3rd party data is segmented in the taxonomy

In this video, you will learn about how to export the data and audience segment details and how to execute these audience segments across DSPs and SSPs

In this video we will discuss about Doubleclick Campaign Manager with reference to DV360. DCM was also called DFA before and DV360 was called as DBM or DoubleClick Bid Manager. A lot of people get confused between the two platforms and can not understand clearly the difference between the two platforms or the use cases of DCM along with DV360. In this video, I will explain how DCM helps in better reporting, tracking and Ad trafficking