4.69 out of 5
1428 reviews on Udemy

Build a Six-Figure Online Business Selling Online Courses

Course creation: Learn exactly how to build a six-figure online business by creating and selling online courses.
Eli Natoli
16,345 students enrolled
English [Auto]
Identify the sweet spot where your passion and talents meet the most urgent needs of your market.
Evaluate demand, before putting time & effort into creating your course.
Execute a simple, foolproof method for identifying a profitable course idea that sells.
Find and set the right price point for your course.
Use guidelines and templates to create unique, irresistible offers that stand out from all of your competitors.
Use my simple, step-by-step process to create and package your content in a way that speaks to your audience’s pain points and goals.
Build a targeted list of the right people to market to, even if you’re starting from zero!
Develop a powerful marketing and sales funnel and create compelling lead magnets to market and sell your course.
Create successful Facebook advertising campaigns that specifically target people who want what you’re selling!
Utilize efficient growth-hacking strategies to increase your conversion rate and get more relevant leads.
Execute on a complete plan for developing a marketing journey for prospective customers that turns browsers to lifelong customers.
Build a persuasive Sales Landing page to effectively convince your prospects to buy.
Position yourself to stand out in your industry as a true expert whose courses deliver real, actionable value.

If you are an entrepreneur, freelancer, author, coach or career professional who has been struggling to figure out how to earn extra income on the side, or if you want to turn your passion into a full time income, then keep reading. Below, I’ll share with you the easiest solution to overcome all of these challenges by creating and selling valuable and profitable online courses. 

Are you tired of Sunday nights spent dreading the work week?

Do you dream of passive income from online courses, but keep talking yourself out of it?


Are you looking to get into online business but don’t know where to start?


Have you launched an online course, but aren’t getting the results you expected?


Whatever your background may be, if you’ve ever thought about turning your knowledge, your unique gifts and your passion into a profitable online course, then you’ve come to the right place!


Look — there’s no doubt that you have valuable insight to share with your tribe. But that doesn’t automatically guarantee that you can connect with them and get what you’ve created in front of them. And even if you do, there’s no guarantee that your course is packaged in a way that’ll engage them and convert them into buyers.


To do all of that — and make money — you need a lot more than empty promises and hot air.   

You need a plan.   

You need a step-by-step guide that will walk you through every aspect of creating a course for people that’s irresistible, valuable and — most importantly — profitable.

That’s exactly what this course is.


The Internet is full of “experts” — but most of them are wrong.


It seems like every day there’s a new training, free guide, or blog post promising that you can make a gazillion dollars if you just buy this product. There’s no shortage of training courses teaching the tactical tools and techniques to create and sell an online course.


While that’s extremely valuable and a necessary part of any course creation and promotion, just knowing the mechanics of doing something doesn’t guarantee you’ll be successful at it.


This missing component is the reason so many course creators fail at making their courses profitable.


This course is different — over 60,000 students is the proof.   
In the last ten years my husband Joe and I have been able to earn a generous multiple 6-figure monthly income running an online business and creating and selling online courses. By implementing the strategies I teach in this course, our courses to date have enrolled over 210,000 students.

All you need to create, launch and profit.   

This comprehensive training program provides absolutely everything you’ll need to successfully launch your own online business, courses and programs and profit from them.

From figuring out what you should be teaching to positioning, pricing and marketing, I’ll walk you through everything you need to know to create and launch a unique course that customers will happily pay premium fees for… and we’ll work together to do it, step-by-step.

  You won’t find anything here that hasn’t worked for me or my clients! This is hands-on, action-taking, make-it-happen training.

Welcome — You Belong Here!

When it comes to creating online courses, most people focus on the wrong things


Coming up with a profitable course topic idea

Coming up with a profitable course topic idea has nothing to do with what you CAN teach.

Ultimately it's about what you SHOULD teach.

In this lesson you'll learn how to come up with the right course topic idea that's not only in demand but also gives your audience the most impact!

What Are You Good At?

If you have no idea what industry to tackle, the very first place to start is to focus your attention inward and see what you’re good at! Here are the questions to ask yourself to truly figure out where your natural talents lie.

What Do You Love Doing?

Your customers and clients buy YOU first! Find out why it's absolutely critical that your full heart and soul are in what you do (and how to make sure it is).

What Does The Market Want? (Part 01 - Google Trends)

There's more than one way to figure out what people want most from you — and plenty of excellent alternatives to traditional, expensive market research. 

In this video I'll show you how to use Google Trends to evaluate the potential demand for your course, look at niche opportunities that exist around it and get an idea of demand for those niches.

What Does The Market Want? (Part 02 - Google Research)

Here you'll learn to use Google's Keyword Planner tool to identify what keywords your audience uses when they search within your particular niche — especially the terms related to their problems, pain points or deepest desires.

This information will not only tell you what topics your audience cares about most, it will tell you whether or not there is enough profit potential in your chosen niche.

What Does The Market Want? (Part 03 - Validating your findings)

Now that you know what your ideal buyers are searching for, it's time to take your findings and take it a step deeper and validate it.

In this video I'll share some absolute goldmine places to see and hear what people want, in their own words. You'll see why competitive research is a lot simpler than it sounds!

A Word of Advice (and Encouragement): You can DO this!

Find out the common reasons people give in to their fears, settle for where they are and never follow their dreams — and learn how to avoid these traps!

Exercise: Give Yourself Permission to Dream

In this exercise, these dreams form the basis for reality! I'll show you how to brainstorm the name of your online course and determine your ideal number of enrollments per month — along with the desired revenue you’d like to generate.

Positioning and Packaging Your Course

Your Unique Selling Point

What makes your business stand out from the crowd? How do you tell prospective customers what's special about you? Here's how you figure it out — and take a quantum leap in your ability to create income.

Exercise Creating Your Unique Selling Point

This exercise will help you create your own solid Unique Selling Point (USP), that’ll clearly tell potential customers why you’re different — both logically and emotionally.

Finding The Best Business Model For Your Unique Strengths

A critical key to success is making sure your products (and your business) play to your strengths. Here I'll help you figure out the type of online product that fits into your business goals and overall business positioning.

Finding The Perfect Price For Every Offering

Learn the basic rules of pricing your course appropriately, instead pulling a random number out of thin air! Here you'll develop a concrete pricing strategy that will deliver committed (and repeat) customers. 

Creating your Profit Picture

The path to profitability starts with clear, attainable financial goals. At the end of this process, you’ll have a usable action plan that details what to sell, how many you need to sell and how much you should be selling it for.

Exercise: Dare to Dream

By the end of this short, simple and FUN exercise, you'll have a crystal clear idea of what type of course you want to sell, how much to sell it for and how many you’ll need to sell in order to fulfill your dream!

Creating Your Course

Planning Your Course Content for Success

Take the guesswork out of your course creation process. You'll learn how to create a plan for success that tells you exactly where to start, how much to include, and how to properly structure your content.

Structuring Your Course the Right Way

Learn how to structure your course content, to walk your students through a specific path that would give them their ultimate desired outcome.

Creating Your Course Content

Most people create their course content by following the college professor approach... you'll learn why following this approach would result in a disjointed course content with lots of holes.

Recording and Delivering Your Course

Slideshow is one of the easiest and best ways to record and deliver your course content. Find out why and how!

Other Course Recording and Delivery options

Talking heads and over the shoulder are among the most engaging ways to record and deliver your video lesson.

Selling Your Course On Udemy

If you're thinking about selling your courses on Udemy, you should follow these best practices to get the maximum result.

Other Course Publishing Options

Let's review the cons, pros and the how tos of other course publishing options.

Editing with Activepresenter

Let me show you one of my favorite tools that I've been using for years, to record my videos. Did I mention that it's also FREE?

Editing with Camtasia

 Editing your videos can be a time-consuming process, especially because you need to learn yet  another tool (editing software tool)... not with this tool.  Just a few clicks and you'll be on your way.

Recap and takeaways

Here's the run down of some of my lessons learned over the years, creating online courses. Hopefully it'll make your life a bit easier as you set out on this new journey.

Targeting and Reaching Your Audience

Growing Your Audience Strategically

The world’s greatest marketing message is no better than the world’s worst marketing message if it’s shouted at deaf ears

So we'll walk through simple, effective methods to target and attract people who will be most willing to listen — and grow your audience the right way.
Attracting Your Ideal Buyers

One of the best ways to attract your ideal buyers is to show them that you’re the authority on their topic of interest. Someone who understands their situation well. And also holds the key to getting them to where they want to be.

If you can position yourself that way, then they’ll be seeking you out. They’ll go out of their way to get to know you, and find out if you’re the person who can help them.

And the best way to do that is through a purposeful and intentional content marketing strategy.

Engaging With Your Audience the Right Way

Let's talk about 3 critical strategies followed by influencers to build an engaged following. And, how you can tap into the same strategies to build an engaged audience around your course(s).

The Power of a Free Offer Magnified

Attracting customers is the key to your success, and nothing does that better (or faster) than a free offer. Find out how to attract potential customers, and — more importantly — how to gain their trust and turn them into buyers!

How to Structure Your Free Offer

The way you present your free offer (your Lead Magnet) is just as important as the Lead Magnet itself.

Follow this simple formula  to make sure your prospects understand the value of your free offer, to increase your chances of them taking you up on it.

Driving Traffic to Your Lead Magnet

Let's talk about two very powerful ways to get your Lead Magnet in front of your target audience.

Using a Facebook Group to Convert Leads

Let me show you the positive impact my Facebook Group has had for my coaching business and how you can leverage the same or yourself. 

When you provide value to the members of your Group, you start to build trust which is instrumental in developing a relationship. It's one of the easiest ways to attract your ideal prospects and convert them to customers.

Using Authority Facebook Communities to Drive Traffic to Your Offers

Groups are some of the best places on Facebook to build lasting relationships – and of course building your audience.

Mainly because when people gather around a common interest, it creates amazing opportunities to share and connect. And in general, people join Facebook groups to learn something

The strategy that I’m about to walk you through is one of the main strategies I’ve used for myself and my clients to bring them leads on a daily basis.

Lead Magnet Opt-in Forms and Landing Pages

Setting up your Convertkit Account

Watch over my shoulder to create an account on one of the most user-friendly email marketing platform called Convertkit. Take a tour of all the features inside Convertkit.

Setting Up Your Opt-in forms

Learn the different form types inside Convertkit. Follow this step-by-step guide to setup your own opt-in forms.

Configuring your Forms and Delivering your Lead Magnets

In this lesson you'll setup your success message after your subscribers opt-in to your form. You'll setup and customize the email to be sent to your new subscribers to confirm their emails. And you'll setup and deliver the Lead Magnet to your new subscribers after they opt-in and confirm their emails.

Integrating your opt-in forms into your website and landing pages
Setting up Your Landing Pages

If you don't have a website or don't have access to your website, you'll learn how to setup landing pages for your content and your Lead Magnets inside Convertkit.

Putting It All Together

You'll test the entire process you've put in place from opt-in to final delivery of your Lead Magnet to make sure everything is working correctly.

Your Pop-up Opt-in Forms

Pop-ups are one of the highest converting type of opt-in forms. You'll learn to setup a pop-up form, configure the right display method and integrate into your website.


Getting Ready to Convert

Now let’s talk about how to nurture your audience the right way, using your emails, to build a relationship based on trust.

Power of a Tripwire Offer

While you have your ideal buyer’s attention and they’re still in the reciprocity mind frame, it’s a good opportunity to display other types of content and call to actions on this thank you page.

Let me show you how to tap into a psychological trigger called Commitment and Consistency Theory, making it easier for them to pull the trigger and get into the habit of buying from you.

Nurturing Your Subscribers the Right Way

This is the most important email you can send to your new leads. Get this one right, you'll set the stage correctly for what's to come.

Strengthen Your Relationship and Build Trust

We'll walk step-by-step through the exact marketing journey I use with my own clients. This method does much more than show people the value of your product — it converts subscribers into begging-to-buy customers!

Your Engagement Strategy

Learn how to establish and deepen a relationship with your prospects and subscribers — by delivering small wins and letting them to get to know you.

Your Re-Engagement Strategy

Learn how to win the hearts of inactive subscribers or doubting prospects — and get then to interact, share, engage and ultimately buy from you!

Forget Everything You Know About Email Marketing

From the number one mistake most people make with email marketing campaigns to surefire sales funnels, you'll learn how to get more opens, clicks and sales!

Your Sales Landing Pages

The job of an effective landing page is to convert your prospects! I'll walk you through the essential landing page elements you should be using to build a high-converting landing page. I'll also show you a best-practice template you can use to guide your efforts.

Wrap Up

Wrap Up: Things to Remember

We'll recap all the critical points and things you need to remember as you set off on your journey.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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5 hours on-demand video
1 article
Certificate of Completion

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