Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA…
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.
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New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
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New! Product Marketing Calendar Template (Excel)
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Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
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Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
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Preparation for a six-figure product marketing management position
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Day-to-day operational skills
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Advanced MBA level product marketing for product management
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Hard skills in quantitative marketing analytics & software
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Soft skills to succeed in the office and get promoted in product management & product marketing
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Product owner marketing & customer acquisition
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MBA level marketing management for product managers & product marketing managers
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Business management skills
Product Management Marketing Course Content
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Product marketing strategy & planning
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Lead generation & customer acquisition (outbound product management)
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How to go big with product marketing management
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Product messaging
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Key skills such as calendar management
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Sizing markets & demand
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Product marketing research
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Investor marketing
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Sales enablement
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Product marketing career & education
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Advanced B2B marketing
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Product led growth
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Advertising
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Product marketing analytics
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Soft skills
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Chief Marketing Officer skills
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Leadership & people management
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Growth
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Branding
Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training
About Your Instructor
Product Marketing Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Marketing & Management Education
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
Product Manager Marketing Skills
Proven Methods for Lead Generation & Customer/User Acquisition
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1Introduction to Become a Product Marketing Manager Course
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2Content Overview
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31-Page Product Marketing Plan + FREE BOOK!
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4Lecture 1 Quiz
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5Positioning Mistakes
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6Positioning Mistakes
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7Key B2B Marketing Notes - Part 2
For further reference, please see Dr James Anderson and the book Business Market Management
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8Notes Quiz
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9Budgeting
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10Profit
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11Profit
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12The Big Mistake in B2B Product Marketing that People Keep Making
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13B2B Product Marketing
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14PART 1 : Competitive Analysis
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15PART 2 : Competitive Analysis
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16PART 3: Competitive Analysis - Customer Captivity
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17PART 4 : Competitive Analysis - Marketing Strategy & Tactics
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18SaaS Positioning Worksheet - Part A
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19Positioning Worksheet - Part 1
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20SaaS Positioning Worksheet - Part B
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21Positioning
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22Notes from Byron Sharp
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23Notes from Byron Sharp
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241-Page Competitive Analysis Template Walk-through
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257 Big Product Marketing Mistakes
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26Product Marketing Mistakes
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27History of Product Marketing
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28History of Product Marketing
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29Why PMMs Need to Understand Marcom
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30Why PMMS need to understand marcom
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31Managing Cannibalization
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32Product lifecycle decisions
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33How Brands Grow - Part 1
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34How Brands Grow - Part 1
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357 Rules for Brand Growth
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367 Rules for Brand Growth
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37Marketing Laws
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38Marketing Laws
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39Nike Example: Big Product Marketing Mistake
Go Big or Go Back to Selling Services
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401) Your List A
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412) Your List B
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423) Your List C
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434) Your List D
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445) Your List E
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456) Your List F
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467) Your List G
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478) Stop Marketing Your Product
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48Note on "Stop Marketing Your Product"
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499) Latch onto Larger Companies
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5010) Latch onto Larger Companies B
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5111) Pipeline A
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5212) Pipeline B
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5313) Pipeline C
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5414) Customer Journey 1
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5515) Customer Journey 2
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5616) Customer Journey 3
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5717) Direct Mail
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5818) Viral Content
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5919) Influencers 1
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6020) Influencers 2
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6121) Hard Offer 1
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6222) Harder Offer 2
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6323) Promote Your Hard Offer through Facebook Advertising
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6424) Content Syndication
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6525) Cold Calls that Are Actually Warm Calls
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6626) Email 1
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6727) Email 2
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6828) 7 Secrets to Acquire Tons of Software Customers Quickly
Product Promotion - Marketing Messaging
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69Product Marketing vs. Service Marketing
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70Product Marketing vs. Service Marketing
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71Going Big (LinkedIn Targeting Example)
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72Going Big (LinkedIn Targeting Example)
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73Going Big (Facebook Targeting Example)
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74Going Big (Facebook Targeting Example)
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75Big Targeting
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76Positioning Doesn't Matter as Much as You Might Think
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77Positioning Doesn't Matter as Much as You Think
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78Awareness Tied to Triggers
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79Awareness Tied to Triggers
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80Website Data Insights
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81Website Data Insights
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82Viral KPIs
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83Word of Mouth 1
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84Word of Mouth 2
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85Burger King Example
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86Budgeting