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Product Management Marketing: Dekker’s Product Marketing MBA

Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM
Instructor:
Dekker Fraser, MBA
31,069 students enrolled
English [Auto] More
Potentially Get Hired As A Product Marketing Manager
Product Management
How To Launch A New Product
Market research
Branding
Product marketing strategy
Product Marketing Psychology
Marketing & Lead Generation
& So Much More!
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Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA…

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

  • New! Product Marketing Calendar Template (Excel)

  • Templates (MS Word): 1-Page Product Marketing Plan  + 1-Page Competitive Analysis Template

  • Marketing strategy, tactics, and execution for outbound product management (customer acquisition)

  • Preparation for a six-figure product marketing management position

  • Day-to-day operational skills

  • Advanced MBA level product marketing for product management

  • Hard skills in quantitative marketing analytics & software

  • Soft skills to succeed in the office and get promoted in product management & product marketing

  • Product owner marketing & customer acquisition

  • MBA level marketing management for product managers & product marketing managers

  • Business management skills

Product Management Marketing Course Content

  1. Product marketing strategy & planning

  2. Lead generation & customer acquisition (outbound product management)

  3. How to go big with product marketing management

  4. Product messaging

  5. Key skills such as calendar management

  6. Sizing markets & demand

  7. Product marketing research

  8. Investor marketing

  9. Sales enablement

  10. Product marketing career & education

  11. Advanced B2B marketing

  12. Product led growth

  13. Advertising

  14. Product marketing analytics

  15. Soft skills

  16. Chief Marketing Officer skills

  17. Leadership & people management

  18. Growth

  19. Branding

Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training

About Your Instructor

Product Marketing Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Marketing & Management Education

MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Product Manager Marketing Skills

Product Marketing Strategy & Planning

1
Introduction to Become a Product Marketing Manager Course
2
Content Overview
3
1-Page Product Marketing Plan + FREE BOOK!
4
Lecture 1 Quiz
5
Positioning Mistakes
6
Positioning Mistakes
7
Key B2B Marketing Notes - Part 2

For further reference, please see Dr James Anderson and the book Business Market Management

8
Notes Quiz
9
Budgeting
10
Profit
11
Profit
12
The Big Mistake in B2B Product Marketing that People Keep Making
13
B2B Product Marketing
14
PART 1 : Competitive Analysis
15
PART 2 : Competitive Analysis
16
PART 3: Competitive Analysis - Customer Captivity
17
PART 4 : Competitive Analysis - Marketing Strategy & Tactics
18
SaaS Positioning Worksheet - Part A
19
Positioning Worksheet - Part 1
20
SaaS Positioning Worksheet - Part B
21
Positioning
22
Notes from Byron Sharp
23
Notes from Byron Sharp
24
1-Page Competitive Analysis Template Walk-through
25
7 Big Product Marketing Mistakes
26
Product Marketing Mistakes
27
History of Product Marketing
28
History of Product Marketing
29
Why PMMs Need to Understand Marcom
30
Why PMMS need to understand marcom
31
Managing Cannibalization
32
Product lifecycle decisions
33
How Brands Grow - Part 1
34
How Brands Grow - Part 1
35
7 Rules for Brand Growth
36
7 Rules for Brand Growth
37
Marketing Laws
38
Marketing Laws
39
Nike Example: Big Product Marketing Mistake

Proven Methods for Lead Generation & Customer/User Acquisition

1
1) Your List A
2
2) Your List B
3
3) Your List C
4
4) Your List D
5
5) Your List E
6
6) Your List F
7
7) Your List G
8
8) Stop Marketing Your Product
9
Note on "Stop Marketing Your Product"
10
9) Latch onto Larger Companies
11
10) Latch onto Larger Companies B
12
11) Pipeline A
13
12) Pipeline B
14
13) Pipeline C
15
14) Customer Journey 1
16
15) Customer Journey 2
17
16) Customer Journey 3
18
17) Direct Mail
19
18) Viral Content
20
19) Influencers 1
21
20) Influencers 2
22
21) Hard Offer 1
23
22) Harder Offer 2
24
23) Promote Your Hard Offer through Facebook Advertising
25
24) Content Syndication
26
25) Cold Calls that Are Actually Warm Calls
27
26) Email 1
28
27) Email 2
29
28) 7 Secrets to Acquire Tons of Software Customers Quickly

Go Big or Go Back to Selling Services

1
Product Marketing vs. Service Marketing
2
Product Marketing vs. Service Marketing
3
Going Big (LinkedIn Targeting Example)
4
Going Big (LinkedIn Targeting Example)
5
Going Big (Facebook Targeting Example)
6
Going Big (Facebook Targeting Example)
7
Big Targeting
8
Positioning Doesn't Matter as Much as You Might Think
9
Positioning Doesn't Matter as Much as You Think
10
Awareness Tied to Triggers
11
Awareness Tied to Triggers
12
Website Data Insights
13
Website Data Insights
14
Viral KPIs
15
Word of Mouth 1
16
Word of Mouth 2
17
Burger King Example
18
Budgeting

Product Promotion - Marketing Messaging

1
Making Marketing Go Viral
2
Virality
3
PART 1 : Messaging in App
4
PART 2 : Messaging in App
5
Persuasion
6
PART 3 : Messaging in App

Important Skills for Product Marketing

1
Calendar Management
2
Pricing Tactics
3
Product Marketing Calendar Template (Excel)
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Includes

31 hours on-demand video
35 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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