Become a Product Marketing Manager | Product Management MBA
Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.
- New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
- New! Product Marketing Calendar Template (Excel)
- Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
- Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
- Preparation for a six-figure product marketing management position
- Day-to-day operational skills
- Advanced MBA level product marketing for product management
- Hard skills in quantitative marketing analytics & software
- Soft skills to succeed in the office and get promoted in product management & product marketing
- Product owner marketing & customer acquisition
- MBA level marketing management for product managers & product marketing managers
- Business management skills
Product Marketing Course Content
- Product marketing strategy & planning
- Lead generation & customer acquisition (outbound product management)
- How to go big with product marketing management
- Product messaging
- Key skills such as calendar management
- Sizing markets & demand
- Product marketing research
- Investor marketing
- Sales enablement
- Product marketing career & education
- Advanced B2B marketing
- Product led growth
- Advertising
- Product marketing analytics
- Soft skills
- Chief Marketing Officer skills
- Leadership & people management
- Growth
- Branding
Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training
About Your Instructor
Product Marketing Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Marketing & Management Education
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
Product Manager Marketing Skills
Product Marketing Strategy & Planning
For further reference, please see Dr James Anderson and the book Business Market Management
Proven Methods for Lead Generation & Customer/User Acquisition
Go Big or Go Back to Selling Services
Product Promotion - Marketing Messaging
Important Skills for Product Marketing
