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4.55 out of 5
1701 reviews on Udemy

Product Management Marketing: Dekker’s Product Marketing MBA

Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM
Dekker Fraser, MBA
31,069 students enrolled
English [Auto] More
Potentially Get Hired As A Product Marketing Manager
Product Management
How To Launch A New Product
Market research
Product marketing strategy
Product Marketing Psychology
Marketing & Lead Generation
& So Much More!

Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA…

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

  • New! Product Marketing Calendar Template (Excel)

  • Templates (MS Word): 1-Page Product Marketing Plan  + 1-Page Competitive Analysis Template

  • Marketing strategy, tactics, and execution for outbound product management (customer acquisition)

  • Preparation for a six-figure product marketing management position

  • Day-to-day operational skills

  • Advanced MBA level product marketing for product management

  • Hard skills in quantitative marketing analytics & software

  • Soft skills to succeed in the office and get promoted in product management & product marketing

  • Product owner marketing & customer acquisition

  • MBA level marketing management for product managers & product marketing managers

  • Business management skills

Product Management Marketing Course Content

  1. Product marketing strategy & planning

  2. Lead generation & customer acquisition (outbound product management)

  3. How to go big with product marketing management

  4. Product messaging

  5. Key skills such as calendar management

  6. Sizing markets & demand

  7. Product marketing research

  8. Investor marketing

  9. Sales enablement

  10. Product marketing career & education

  11. Advanced B2B marketing

  12. Product led growth

  13. Advertising

  14. Product marketing analytics

  15. Soft skills

  16. Chief Marketing Officer skills

  17. Leadership & people management

  18. Growth

  19. Branding

Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training

About Your Instructor

Product Marketing Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Marketing & Management Education

MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Product Manager Marketing Skills

Proven Methods for Lead Generation & Customer/User Acquisition

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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31 hours on-demand video
35 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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