B2B Outbound Lead Generation Mastery

Unlock the Full Potential of Your Business with Strategic B2B Outbound Lead Generation Methods
Instructor:
Anton Voroniuk
13 students enrolled
How to recognize the role of B2B lead generation for businesses
How to create the Ideal Customer Profile and provide customer research in personalized marketing
How to build and maintain prospect lists in marketing and sales management
How to write emails using various personalization techniques
How to manage outbound lead generation campaigns

Finding your next big opportunity in today’s competitive business market is a strategic task, not a game of luck. To do this job in a qualitative and professional way, delve deeper into this online course, which is designed to demonstrate the fundamentals of outbound lead generation expertise in the context of B2B. Explore the basics of lead generation and B2B marketing to improve your marketing tactics and develop your business.

In this course, you will gain fundamental knowledge and invaluable insights into establishing an outbound lead generation strategy. The course will be divided into seven sections:

  1. Introduction to Outbound Lead Generation in B2B

  2. Understanding Target Audience and Ideal Customer Profile

  3. Building High-Quality Prospect Lists

  4. Outreach Approaches and Tactics

  5. Outbound Deliverability

  6. Managing and Analyzing Outbound Campaigns

  7. Conclusion and Next Steps

We’ll start with an introduction to outbound lead generation in B2B and finish with lead generation campaign management.

WHO IS THE LECTURER?

Joshua Pratt is an Outreach Expert at Belkins with over seven years of experience in marketing, sales, and management. He will enthusiastically teach you everything you need to know about B2B marketing and lead generation so that you can expand your business.

TOP DIGITAL MARKETING AND DATA ANALYSIS PROFESSIONALS WILL TRAIN YOU ON B2B LEAD GENERATION:

  • We have been doing online marketing for more than 15 years. In addition to being a Google Premier Partner, our Webpromo Agency is also a Facebook Marketing Partner.

  • Throughout our careers, we have launched more than 1,500 profitable marketing strategies and campaigns.

  • Over 500,000 digital marketing specialists around the world have enrolled in our online courses. Our free online events, blog, and YouTube tutorials keep the SkillsBooster community informed while providing them with plenty of useful digital marketing tips.

LEAD GENERATION COURSE INCLUDES:

  • Theory: Over one hour of lectures with many examples. Lessons range from three to six minutes each and are easy to follow

  • Lifetime access to the course and any future updates

  • 24/7 Support: If you have questions, I will always be willing to answer them

  • Complete the course and receive an Udemy certificate

THERE IS NO REASON TO WORRY

This course comes with a 30-day money-back guarantee.

Enroll in our lead generation training course today!

What will students learn in your course?

  1. Basics of B2B outbound lead generation

  2. How to recognize the importance of B2B lead generation for businesses

  3. How to create the Ideal Customer Profile and provide customer research while conducting personalized marketing

  4. How to build and maintain prospect lists in the context of marketing and sales management

  5. How to write emails using various personalization techniques

  6. How to manage outbound lead generation campaigns

Requirements:

This course is designed for beginners, so no prior knowledge is required.

Who is this course for?

  1. For beginners who want to learn outbound lead generation from scratch

  2. For marketers and sales specialists who want to dive deeper into lead generation and B2B sales

  3. For everyone who wants to learn how to develop their business with the help of B2B marketing

Welcome to the Course

1
Welcome to the Course

In this lecture, you'll explore the Outbound Lead Generation Course sections, covering topics from audience targeting to campaign management and valuable strategies.

2
Overview of Outbound Lead Generation in the B2B Context

In this lecture, you will gain a comprehensive understanding of outbound lead generation in the B2B context, a critical strategy employed by companies worldwide.

3
Overview of outbound lead generation in the B2B context
4
Unpacking the Essentials of Successful Outbound Lead Gen Strategy

In this lecture, you will delve deeper into the essential components and objectives of successful outbound lead generation. Discover how factors like your offering, target audience, and strategy play a crucial role in effective lead generation.

5
Unpacking the Essentials of Successful Outbound Lead Gen Strategy
6
Different Channels of Outbound Lead Generation

In this lecture, you'll gain insights into popular outbound lead generation channels, including their pros and cons.

7
Different channels of outbound lead generation

Understanding Target Audience and Ideal Customer Profile

1
Creating an Ideal Customer Profile (ICP) to Identify the Most Valuable Prospects

In this lecture, you'll master the concept of the Ideal Customer Profile (ICP) and learn how to create one.

2
Creating an Ideal Customer Profile (ICP) to identify the most valuable prospects
3
Exploring Techniques for Effective Customer Research and Segmentation

In this lecture, we delve into the art of customer research and segmentation, unveiling the crucial role they play in personalized marketing.

4
Exploring techniques for effective customer research and segmentation

Building High-Quality Prospect Lists

1
Techniques for Sourcing and Building Accurate and Targeted Prospect Lists

In this lecture, we dive into the critical process of sourcing and constructing precise and effective prospect lists. Learn the fundamental importance of having a high-quality list and how it impacts your sales efforts.

2
Techniques for sourcing and building accurate and targeted prospect lists
3
Best Practices for Data Enrichment and Maintaining List Quality

In this lecture, we delve into the essential aspects of enriching and maintaining your prospect lists. Learn practical techniques for finding unique data points and keeping your list in top-notch condition.

4
Best practices for data enrichment and maintaining list quality
5
Exploring Tools and Resources for Efficient List Building and Management

In this lecture, we explore the critical importance of efficient list building and management in marketing and sales strategies.

6
Exploring tools and resources for efficient list building and management

Outreach Approaches and Tactics

1
Exploring Copywriting and Template Creation

In this lecture, we delve into the world of copywriting, focusing on template creation for effective communication with your target audience. You'll learn the art of crafting persuasive messages that grab attention and inspire action.

2
Exploring copywriting and template creation
3
Various Personalization Methods in Copywriting

In this lecture, we'll explore various personalization techniques to make your emails stand out and connect with your audience on a deeper level.

4
Various personalization methods in Copywriting
5
Setting Up Sequences

In this lecture, you've learned the importance of using email sequences in your outreach efforts and how they can significantly boost your response rates.

6
Setting up sequences
7
Strategies for Nurturing Prospects through the Sales Funnel

In this lecture, you've gained valuable insights into different approaches for following up with and nurturing prospects, along with best practices for maintaining a persistent and effective communication strategy.

8
Strategies for Nurturing Prospects through the Sales Funnel

Outbound Deliverability

1
Setting up Domains, Mailboxes, Spam Checks, and Warmup

In this lecture, you've learned about the essential technical groundwork required to ensure your email domain is well-prepared for successful outreach campaigns.

2
Setting up domains, mailboxes, spam checks, and warmup
3
Running Maintenance and Getting Out of Spam

In this lecture, you've gained insights into the crucial aspects of email maintenance, improving email deliverability, and managing bounce rates for successful outreach campaigns.

4
Running maintenance and getting out of spam

Managing and Analyzing Outbound Campaigns

1
Tracking and Measuring Key Metrics to Evaluate Campaign Performance

In this lecture, you've gained insights into measuring key email campaign metrics and optimizing your outbound lead generation efforts.

2
Tracking and measuring key metrics to evaluate campaign performance
3
Tools and Techniques for Campaign Management and Automation

In this lecture, we'll explore campaign management, automation, and the tools available to streamline your outbound lead generation efforts.

4
Tools and techniques for campaign management and automation
5
Providing Additional Resources and Recommendations for Further Skill Development

In this lecture, we discussed the importance of skill development in outbound lead generation and provided practical resources and tips to help you improve your skills.

6
Providing additional resources and recommendations for further skill development

Conclusion and Next Steps

1
Hybrid Selling Strategies

In this lesson, you will explore hybrid selling strategies that combine traditional and modern sales techniques to maximize your outreach and revenue potential.

2
Hybrid selling strategies
3
Conclusion, Summary, and List of Tips

In this lecture, we will sum up and provide you with some pieces of advice to improve your lead generation journey.

4
Conclusion, summary, and list of tips
5
How to Leave a Review for the Course

In this lecture, you will learn how to leave a review for the course.

6
How to Get a Certificate

In this lecture, you will learn how to get a certificate.

You can view and review the lecture materials indefinitely, like an on-demand channel.
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2 hours on-demand video
Certificate of Completion

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