Imagine if your B2B lead generation tactics were 20x MORE EFFECTIVE than they are now.
This course can help make it happen…
Wonder Leads is an innovative new approach to business development. It centres on individually personalised sales videos delivered through LinkedIn, where it’s proved to be almost 20x more effective than cold calling at generating warm leads.
Based on the Axiom award-winning sales book (previous winners include Seth Godin, Tony Robbins & Peter Drucker), entrepreneur and champion for positive communication Dave Holloway reveals a step-by-step approach to effective social selling that anyone can follow.
You’ll learn the skills that will help you quickly fill your sales funnel, while simultaneously building meaningful relationships with the people that matter.
It doesn’t matter if you’re a virtual selling pro or a video marketing novice. A small businesses owner, solopreneur, start-up founder, freelancer or seasoned sales and marketing professional. If you need to grow your customer base, Wonder Leads is the proven way to generate leads without sacrificing your time, money or integrity.
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EXCLUSIVE OFFER
All students have the opportunity to access PERSONALISED FEEDBACK FROM DAVE on their first personalised sales video.
Full details in the bonus section at the end of this course.
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Take the B2B Lead Generation via Personalised Sales Videos & LinkedIn course today to start opening incredible conversations with your ideal customers.
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Awards & recognition for the Wonder Leads book upon which this course is based:
- Silver Medalist – Axiom Business Book Awards 2021
- Finalist – Business Book Awards 2021
- International bestseller
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This Udemy course will suit anyone interested in the following topics:
- B2B Sales
- Business Development
- Digital Marketing
- Lead Generation
- LinkedIn Lead Generation
- LinkedIn Marketing
- Outbound Marketing
- Outbound Sales
- Sales & Marketing
- Sales & Selling
- Sales Techniques
- Social Selling
- Video Marketing
- Virtual Selling
Scriptwriting
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1Introduction
Welcome! In this lesson, we'll dive into the backstory that led to the creation of this course and the whole Wonder Leads concept.
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2A first taste of personalised video
Our story continues by exploring my first encounters with personalised video and how it came to shape the Wonder Leads approach.
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3Choosing the right distribution channel
Targeting and connecting
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4Crafting a compelling video script
In this lecture, our story turns to the steps required to create a compelling script for our videos. We'll look at the role of our introductions in the B2B buying process before walking through the 8 Golden Rules of a compelling personalised video script so you can get ready to start creating your own.
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5Memorising and personalising your script
In this lecture, we'll discuss the importance of memorising your script and the critical role that deeper personalisation plays in generating better lead generation results.
Filming
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6Identifying your ideal prospects
In this lecture, we'll discuss the importance of specifying a narrow target profile and tips for finding people that match on LinkedIn.
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7Connecting with prospects
In this lecture, we'll look at how you can increase your chances of connecting with the ideal prospect.
Editing and Publishing
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8Why high quality filming is important
In this lecture, we'll discuss the importance of production quality in kickstarting profitable sales conversations.
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9Choosing your filming equipment
In this lecture, we take a look at the equipment options that are available, including our preferred filming setups for the best results without breaking the bank.
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10Selecting the right filming location
In this lecture, we'll discuss the importance of choosing the right filming location and walk through examples of both good and bad options.
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11Being on camera
In this lecture, we'll tackle the most challenging part of the entire process; being on camera!
Messaging
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12Editing your videos
In this lecture, we'll look at the simple quick and editing steps that add the finishing touch to your intro videos, as well as introducing some of the software tools that can help to make it happen.
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13Publishing your videos to a landing page
In this lecture we'll look at the options for hosting your videos and how to create the perfect personalised landing page.
Conclusion
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14Sharing your videos with a prospect
In this lecture, we'll look at how to shape the perfect message to share your introduction video with a prospect in order to increase its chances of being viewed.
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15Incredibly positive responses
In this lecture, we'll look at some of the incredibly positive responses that your personalised intro videos might be expected to receive.
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16A friendly nudge
In this lecture, we look at the tricky art of the follow-up, including why persistent follow-ups have the opposite effect as intended and the structure of a perfect 'nudge' message.