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Account Based Marketing – ABM: Increase Your B2B Efficiency

Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2B
Instructor:
Anton Voroniuk
8,154 students enrolled
English [Auto]
What are ideal accounts? How to identify them for promoting your offers
How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
What is competitive analysis? What methods and tools are available for this? How do you use them
Understand the specifics of account based marketing
How to build an account-based strategy and maximize its efficiency
How to use ad launch and email marketing methods
How to work with analytical tools
What are marketing and content funnels and how they work
Understand how to communicate with accounts to engage them in your product

Do you want to know how to increase your company’s sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?

Account Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals, which use ABM in their companies to target 1,000 accounts or more already

In this course, I will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value

What will you learn in this course?

  • After completing this course, you will learn how Account Based Marketing works, which stages include and how to understand the results in your business

  • Apply your knowledge to create your own Account Based Strategy

  • Learn how to engage your targets through different channels of communication

  • Try to use automation tools to get data about your clients, competitors or results

What do we offer in our course?

  • Structured lessons with examples and practical tasks

  • Сhecklists and templates to implement the ABM in your business

Why should you choose us over other online account based marketing courses?

You will have the opportunity to learn about Account Based Marketing from the top internet marketing professionals

  • We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner

  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others

  • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns

  • More than 380,000 internet marketers have enrolled in our online courses.

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course

  • A free copy of my book “Cutting-edge digital marketing”

Should you be worried?

Sign up now! Every second you wait can cost you leads and applications!

This course comes with a 30-day money-back guarantee!

Click the “take this course” button to start rebuilding your marketing strategy today!

Introduction

1
Introduction to the ABM course

Introduction to the ABM course

2
What is the Account-Based Marketing?

Definition of the ABM and where it might be used

3
Udemy interface

A few tips for learning on the platform

Gathering a Customer Base

1
Finding your ideal client

Finding ideal clients using SimilarWeb

2
Acquiring customer contacts

Getting contacts through LinkedIn Sales Navigator or cold email outreach tools

3
Customer base processing

Using CRM as a customer base processing tool

Competitive Analysis

1
Why competitive analysis is important?

Explain the significance of competitive analysis and how to conduct competitor analysis in Google services

2
How to use SimilarWeb?

Practical lecture about using SimilarWeb in competitive analysis

3
How to use Serpstat to find out more about your competitors?

Practical lecture about using Serpstat in competitive analysis

4
Competitive analysis tools for Facebook, Instagram, and Youtube

Overview of tools and specifications for competitive analysis of Facebook, Instagram, and Youtube

5
Competitive analysis practice

Practical lecture about competitive analysis

Using Email Marketing to Begin Communication With a Client

1
Email structure and mailing plan

Advantages of cold emails, an email structure, and tips on how to stay away from spam

2
How do you get away from spam?

Describe activities for data outreach that can be used in ABM

3
Practice: how to write a follow-up that will be opened

Practical lecture on how to write a follow-up

Targeted advertising for ABM

1
Short term and long term communication funnels

Explain of the See Think Do Care funnel

2
Finding your target audience

What is a target audience and how to identify it?

3
Launching ads that will be seen by the company you are interested in

Launching texts for Ads

4
Types of content your business should be promoting

Lead generation strategies

5
How to choose the correct type of advertising?

Types of advertising and what to choose for ABM strategy

6
Practice: launching targeted advertising on Facebook

Practical lecture on how to set up Ads Manager and create the first campaign

Communication With Clients and How to Close Deals

1
Linkedin Sales Navigator practice

How to find contacts in Navigator, interact and communicate with LinkedIn users

2
Video and offline meetings

Advantages of meetings in ABM strategy, the appointment process, preparation to the meeting - what must be researched and how to build a meeting agenda

3
Event strategy for ABM

Why it needs to be included in the ABM strategy, what types of events exist, and how to make preparation more effective

Analysis of Marketing Activities

1
KPIs that will help you understand work efficiency

Which types of KPI can be created to analyze the data

2
Conclusions and what needs to be improved

What conclusions can be drawn from KPI results and how can these aspects be improved

3
Conclusions (text)
4
How to Leave a Review for the Course?

How to leave a review for the course

5
How to get your certificate for the course?

How to get a certificate

6
Final part

Appreciations and wishes

You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

1 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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