2023 Marketing Your Brand in a Recession
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- Curriculum
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ONLY 9% of companies grow during a recession and I’m going to show you how to be one of them.
Do you want to…
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GROW your profits and protect your marketing budgets?
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OPTIMISE your marketing budget to be more effective and efficient?
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WIN against the competition and recover faster post recession?
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ADAPT to the changing needs of consumers and customers?
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PROTECT your marketing job as companies look to reduce costs?
Consumer shopping habits have already changed and if you haven’t adapted your marketing accordingly, you’re already behind. But don’t worry! I’ll show you how to catch up to the competition, protect yourself against further behaviour changes and emerge from the recession in a stronger, more profitable position than you went into it.
Whether you’re a product or service based business, selling directly to consumers or B2B (or both!), dealing with luxury products or everyday essentials – this course contains scalable information you need to know. Taking learnings from world-renowned marketing experts, data scientists and consumer research reports. This course is full of practical advice for a fast-track to a strong marketing plan which will weather the storms ahead.
If you want to not just survive the next few years but truly thrive – now is the time to take action!
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1
IntroductionIntroduction to Section 1
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2
Recession Vs Inflation
Easy to understand definitions of recession and inflation.
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3
Consumer Insights
What's the thins on your consumers' minds' and how can you appeal to their needs with your brand offering?
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4
Global Macro Trends
What are the key trends impacting your consumers and their shopping behaviours during recessions and inflationary periods?
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5
Why You Shouldn't Cut Marketing Budgets
A strong business strategy needs robust brand marketing and management - learn why.
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6
What the heck's happening in your market?Take a moment to review how well you've absorbed the information in this section. Remember! As a marketer your role is to know the consumer's needs and translate their world to the business. If you don't know what's impacting your market, you can't do your job!
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7
Introduction
Introduction to the P of marketing: product.
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8
Industries in Recessions
This section explores the selling opportunities within different price tiers of industry and how different industry can expect to fare.
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9
God Save Gross Margin
Lessons in Gross Margin and why it's SO IMPORTANT to your brand's profitability and therefore ability to invest in marketing.
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10
To Innovate or Not?
A balanced look at the pros and cons of innovation as part of your business strategy during a recession.
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11
Introduction
Introduction to price strategy and management
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12
Reasons to Take a Price Hike
Why you might want to increase your prices and how to communicate price rises to customers.
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13
The Perils of Promotions
Do sales really pay back? How can you ensure you're making money profitability?
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14
Drop Your Prices Like its...Your Positioning
A radically different strategy during inflation!
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15
Pricing Which Wins in Recessions
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16
Introduction
Introduction to advertising aka promotion
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17
Protect Your Future
How to create a future proof brand strategy to ultimately protect your business model
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18
Ways to Drive Value Over Price
Ways to appear generous without needed to cut prices.
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19
Tailoring Consumer Trends to You
How to adapt your brand strategy to face the current consumer trends.
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20
Introduction
Introduction to place.
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21
Top Tips for Suppliers & Sellers
Learn a business strategy which works to improve your buyers and sellers.
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22
How to Win in Bricks & Mortar
How to improve selling to classic retailers and shops.
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23
How to Win in E-Commerce
Business strategies to win in Ecommerce during recessions.
