2021 Complete Practical SEO Training: Actionable Strategies

Increase your website ranking on Google with actionable SEO (Search Engine Optimisation) strategies & next steps
Instructor:
SEO Forest Academy
401 students enrolled
English
An understanding of how to rank a website on the 1st page of Google with SEO
The knowledge you need to do the SEO work yourself or supervise an SEO team
Understand how to implement an SEO audit, from Keyword Research to getting backlinks
Rank a local business website in Google's Top 3 Map Pack

What if you can 10x your website organic traffic, get new leads and drive sales for your business in 2021?

Here’s the thing: You can.

Does any of this sound familiar?


Unsure of where to start for an SEO project
? Keyword research, meta data, content optimisation, site speed optimisation, UX interface design, wait – what? User experience factors? Heck, you just do not know what to optimise anymore and which to begin with.

Overwhelmed by tons of conflicting information? Ever heard that “creating great content” is the key to boost your SEO efforts. Wrong. You can have great content, but if you don’t promote it, it will forever be confined to your website. You want something that has tangible results for your website and business.

Scrambling around the Internet to find a useful SEO guide to improve your site traffic? You finally find an article filled with tips and tricks – and spend all night implementing.

The result: Uh-huh. Nothing.

Don’t worry, we’ve all been there before.

SEO DOESN’T HAVE TO HARD – IT REALLY ISN’T

Years ago I was frustrated with SEO just like you. I felt like there was so much to learn but so little time.

Today, after having written extensively on the topic and consulted with dozens of clients on SEO, I’ve created this course that will help you to DOMINATE SEO.

Most of these clients still rank in the first page of Google for their respective keywords. Yes, we like to track the progress of our clients long after some of these contracts have ended – for learning purposes and to see if our SEO strategies are working

The good news: You can learn SEO on your own, and start to rank for keywords for your website and business!

From our experience working with different clients, once we taught them the basics, they were able to grasp the concepts of SEO and from there, start to implement different strategies on their own.

We even have our clients saying that SEO isn’t difficult after all, with some guidance!

WHAT THIS COURSE WILL DO FOR YOU

This course helps you to get out of the haze with a clear solution on how to rank on Google.

Never feel confused about marketing jargon again, or lost with difficult concepts and technical SEO terms.

Every step in this course is designed to deconstruct SEO into simple, actionable steps and get you closer to gain more traffic and authority online in a short span of time.

  • Understanding the role of SEO in driving organic traffic (say goodbye to paid ads!)

  • Optimising your website with SEO best practices to ensure you’re capturing the share of the pie from Google Search results (Meta tags, meta titles, descriptions & more)

  • Making use of local SEO and Google My Business listings to ensure your website gets featured on Google

  • Learn how to get websites to feature you, and earn backlinks in the process

  • Advanced SEO – if you’ve some knowledge, we do have some modules for you as well in addition to our Technical SEO modules (speed up your website, structured data markup etc)

By the end of this course you’ll have a solid foundation in SEO and be able to 3x your organic traffic by TAKING ACTION AFTER THIS COURSE. Take this journey with us, and we will guide you along the way through our Facebook Group, with proven tactics and support from experienced specialists

Introduction to SEO

1
Introduction to SEO
2
How to Conduct an SEO Audit in 4 Minutes
3
How well do you know SEO?

Test your SEO knowledge with this simple quiz. The fastest way to learning is through quizzes - and through implementation.

Keyword Research

1
Module Outline: What is Keyword Research?
2
Overview: 5 Stages of Keyword Research Phase
3
What are Keywords, and why are they important?
4
Avoid these 3 Unethical Keyword SEO Practices!
5
Step-by-step Guide to Conducting Keyword Research
6
Best Practices of Keyword Research Phase
7
Quiz - Test what you learnt for better recall!

Onpage SEO

1
What is Onpage SEO and its Biggest Factors?
2
#1 - Optimising your Title Tags
3
#2 - Optimise your Meta Descriptions
4
#3 - Optimise your Image Alt Text
5
#4 - Optimise your URL Structure
6
#5 - Optimise your H1 Headers
7
#6 - Improve your Page Speed
8
#7 - Killer Content Marketing Strategy to Boost your Site's SEO
9
Quiz (7 Questions) - Test your Knowledge!

Offpage SEO

1
Brief Overview + Key Learnings
2
10 Google Analytics Metrics You Should Track
3
Building an Internal Link Architecture
4
Internal Linking Best Practices
5
Understanding Backlinks
6
7 Proven Methods to Get Backlinks in 30 Days
7
#1 - Utilise Unlinked Website Mentions
8
#2 - The Broken Link-Building Technique
9
#3 - Guest Blogging
10
#4 - Build Links via Influencer Marketing
11
#5 - HARO service, or Help a Reporter Out
12
#6 - Roundup Posts
13
#7 - "Steal" Competitors' Backlinks
14
Other Ways to Improve OffPage SEO
15
Quiz - Test what you learnt for better recall!

Local SEO

1
What is Local SEO, and why is it important?
2
Factors influencing Local SEO
3
How to Optimise Google My Business for Local SEO
4
Tutorial on How to Claim your Business on Google My Business
5
What Most Businesses Miss Out: Using Posts on GMB to Increase Traffic
6
Proven Technique to find Local Listings to get Linked to
7
Quiz (7 Questions) - Test your Knowledge!

Wondering how much you know about Local SEO? Take our new Local SEO and find out

Technical SEO

1
Module Outline + Key Learnings
2
How to Create a Sitemap for your Website
3
The Maximum 3-Click Rule of Web Management
4
Add your Sitemap to Google Search Console
5
Add your Sitemap to Robots.txt
6
The Beautiful Story behind Robots.txt
7
Importance of Site Loading Speed + Factors to Improve Site Speed
8
#1 - Use a Responsive Theme
9
#2 - Compress your Images
10
#3 - Minimise HTTP Redirects
11
#4 - Minify your Site's Code
12
#5 - Keep all Aspects of your Site Updated
13
#6 - Redesign your Pop-ups to be Mobile-friendly
14
#7 - Use a Content Delivery Network (CDN)
15
#8 - Create a Mobile App
16
#9 - Adopt Accelerated Mobile Pages (AMP)
17
Implement SSL / HTTPS on your Site for FREE
18
Understanding Non-Indexable Pages for SEO
19
Quiz (10 Questions) - Test your Knowledge!

Advanced SEO & Agency Management

1
Module Outline & Key Learnings
2
5 Recommended Chrome Extensions for SEO you need to know
3
6 Recommended Wordpress Extensions for SEO
4
How to Select a Good SEO Agency for your Company
5
Recommended Resources to stay updated with SEO changes
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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Course available for 2 days
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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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