Growth Hacking & Viral Marketing: #1 Strategy Growth Hacking
- Description
- Curriculum
- FAQ
- Reviews
Do you want to grow extremely quickly without a lot of money? Do you wish your marketing investments produced exponential growth instead of petty marginal gains? Do you feel there are better ways to grow than just copying competitors? Are you looking for HUGE wins and EXPLOSIVE growth hacking? This the course for you: the definitive guide to growth hacking!
This course is for truly ambitious entrepreneurs, marketers, and product managers who want to drive real IMPACT. This is NOT for people who want to hide in the corner of the office just to collect a paycheck. This is NOT for people looking for predictable marketing methods that everyone else is using. This course is for the bold movers and shakers on Udemy–the truth growth hacking aspirants.
This is not your typical growth marketing course focused on tiny optimization techniques. This isn’t just about easy-to-measure tweaks and A/B testing. This is about serious growth hacking that’s a combination of creativity, fundamental principles, strategy, data, and bold decisions.
Learn the growth hacking secrets of a veteran Silicon Valley marketer with a top-tier U.S. MBA and Fortune 100 marketing experience.
Some of the key things you’ll walk away with:
- How to get tons of users and paying customers quickly without spending a lot of cash, using growth hacking principles
- Specific growth hacking methods that worked for me in doubling monthly recurring revenue in just a few months, acquiring users for cents (not dollars), and how I got 30,000,000 views for FREE
- Links to over 50 successful growth hacking case studies
- How to exploit opportunities that your competitors are ignoring
- The high-level principles to evaluate and apply to all growth hacks
Key growth hacking topics:
- Easy hacks for customer acquisition, user acquisition, and lead generation
- Fundamentals of growth hacking
- Word of mouth marketing
- How to seed network effects & 2-sided markets
- Product led growth
- Marketing psychology
- High-level growth strategy
My hands-on marketing experience includes:
- Startups of all sizes ranging from bootstrapped to Series-D
- A Google venture-backed startup
- A Google accelerator startup
- Sony PlayStation
Let’s get hacking!
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12
Introduction & the 3 Types of Word of Mouth -
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3 Types of WOM -
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3 Drivers of Word of Mouth
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Major Word of Mouth Drivers
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Tips to Generate Word of Mouth
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Word of Mouth Worksheet
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Canva Word of Mouth Case Study
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19
Viral Content
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20
STEPPS viral framework
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21
Viral World of Mouth in the Book Industry
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22
Beard Bib Example - Virality
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35
The key to product led growth is a wider top-of-funnel
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36
What can we learn about product-led growth from free-to-play games?
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37
Gamification: the Frontier of Product-Led Growth
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38
Habit-forming products
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39
Product led habit formation
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40
Do not require a work email!
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41
What does product-led really mean?
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42
The end user is king
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43
Usage-based trials
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44
Product Led Growth with RocketReach: The Usage Experience
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45
Email nurturing after signing up for a free account - part 1
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46
Email nurturing after signing up for a free account - part 2
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47
Sample nurture emails and tips
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48
Initial sign up process
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49
Product led conversion benchmarks
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50
Growth can be bad for business [Strategy]
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51
Defining growth & its 3 sources [Accounting]
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52
When is growth necessary? [Corporate Development]
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53
Where does growth come from? [Business/Corporate Development]
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54
Sources of Growth [Marketing]
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55
The 2 places to look for growth opportunities - part 1 [Strategy]
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56
The 2 places to look for growth opportunities - part 2 [Strategy]
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57
Growth happens in small pockets
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58
Growth through Price Increases
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59
Growth through Customer Acquisition
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60
Getting customers - strategy part 1
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61
Getting customers - strategy part 2
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62
Growth relies on clear financial goals
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63
Measure demand for your product before you create it
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64
Growth Hacking a Product Launch
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65
The Early Stages of Growth
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66
Riding a wave is easier than making one
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67
What if you're first to market?
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68
How marketing budgeting drives growth
