LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads
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- Curriculum
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Now you can get fast results from LinkedIn marketing and advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA who has been marketing on LinkedIn since 2011.
By the end of this LinkedIn marketing course, you will know how to:
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Book sales meetings and acquire customers quickly
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New thought leader ad type Tutorial and Example.
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Generate requests for demos, quotes, consultations and free trials for under $30
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Fix common LinkedIn lead generation mistakes
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Scrape LinkedIn for emails that can be used for advertising or marketing on Twitter, Facebook and email marketing (hint: this is super cheap)
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Success tips for B2B LinkedIn marketing and LinkedIn advertising
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Master lead generation that leads to sales and new customer acquisition via LinkedIn
I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful and how you can be too
I’ll transform you into a master LinkedIn marketer & advertiser
I’ll walk you through lead generation and how to solve critical LinkedIn marketing problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.
Other topics:
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New Account-Based Marketing (ABM) Tutorials
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Nurture leads (with marketing automation)
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Develop a LinkedIn ads video that sells
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Develop LinkedIn marketing copywriting that sells
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Use LinkedIn ads to improve other social media channels
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Use LinkedIn advertising analytics
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Business development
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Bid properly to minimize expenditures
BONUS: this course includes the LinkedIn Advertising Tip Sheet PDF
Learn from a veteran marketing guru with 13 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the number-one ranked school in the USA for marketing. He presents some of his most effective LinkedIn ads and marketing assets in this groundbreaking course for 2023.
See some of my most effective ads and LinkedIn marketing campaigns so you can replicate them:
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LinkedIn video ads
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LinkedIn image ads
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LinkedIn Sales Navigator for cold outreach and targeting
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LinkedIn text ads
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LinkedIn carousel ads
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LinkedIn message ads (including the new conversation/chatbot ads)
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Full-funnel LinkedIn advertising campaigns
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Cold outreach
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1Introduction to LinkedIn MarketingVideo lesson
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2IntroductionQuiz
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3Message Ads (LinkedIn Ads)Video lesson
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4Message AdsQuiz
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5Message Ads TutorialVideo lesson
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6Conversation Ads (LinkedIn Ads)Video lesson
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7Conversation AdsQuiz
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8Conversation Ads TutorialVideo lesson
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9LinkedIn Sales Navigator & OutreachVideo lesson
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10LinkedIn Sales Navigator & OutreachQuiz
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11Image Ads 1 (LinkedIn Marketing)Video lesson
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12Image Ads 1Quiz
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13Lead Generation Image Ads with Mailchimp NurturingVideo lesson
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14Image Ads 2 (LinkedIn Marketing)Video lesson
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15Image Ads 3 (LinkedIn Marketing)Video lesson
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16Image AdsQuiz
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17Image Ads TutorialVideo lesson
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18Video Ads (LinkedIn Marketing)Video lesson
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19Video AdsQuiz
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20Video Ads Tutorial - LinkedInVideo lesson
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21Text Ads for LinkedInVideo lesson
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22Text AdsQuiz
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23Other LinkedIn MarketingVideo lesson
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24OtherQuiz
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25Targeting Options in 2024Video lesson
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26Matched Audiences for LinkedIn MarketingVideo lesson
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27Part 1 SlidesText lesson
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35Introduction A - LinkedIn MarketingVideo lesson
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36Introduction - AQuiz
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37Introduction B - LinkedIn MarketingVideo lesson
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38Introduction - BQuiz
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39Introduction C - LinkedIn MarketingVideo lesson
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40Brand Unaware A - LinkedIn MarketingVideo lesson
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41NEW! Thought Leader AdsVideo lesson
Thought leader ads must use either the brand awareness or engagement objective and the single image ad format.
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42Thought Leader Ad ExampleVideo lesson
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43Engagement Boost [Tutorial]Video lesson
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44Video Views & Brand Awareness Boost [Tutorial]Video lesson
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45Video Views vs. Awareness ReachVideo lesson
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46Brand Unaware B - LinkedIn MarketingVideo lesson
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47Problem Unaware - LinkedIn MarketingVideo lesson
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48Category Unaware - LinkedIn MarketingVideo lesson
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49Create an Event [Tutorial]Video lesson
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50LinkedIn Live ExampleText lesson
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51Deleting an EventText lesson
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52Product Unaware - LinkedIn MarketingVideo lesson
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53Other 1 - LinkedIn MarketingVideo lesson
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54Other 1Quiz
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55Other 2 - LinkedIn MarketingVideo lesson
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56Other 2Quiz
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57LinkedIn Ads BenchmarksText lesson
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58Part 2 SlidesText lesson
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59Most common mistakes I see in LinkedIn advertisingVideo lesson
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60LinkedIn MistakesQuiz
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61Fixing LinkedIn problem 1 with lead gen formsVideo lesson
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62Fixing LinkedIn problem 1Quiz
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63Fixing LinkedIn problem 2 with negative targetingVideo lesson
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64Fixing LinkedIn problem 2Quiz
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65Fixing LinkedIn problem 3 with biddingVideo lesson
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66Fixing LinkedIn problem 3Quiz
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67Fixing LinkedIn problems 4 & 5 with nurturingVideo lesson
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68Fixing LinkedIn problems 4 & 5Quiz
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69IMPORTANT NOTE ON AUDIENCE NETWORKSText lesson
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70Audience NetworkQuiz
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71Creating a simple LinkedIn video ad in CanvaVideo lesson
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72Simple & successful LinkedIn video ad exampleVideo lesson
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73Simple & sucessful LinkedIn videoQuiz
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74Storytelling LinkedIn video ad exampleVideo lesson
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75StorytellingQuiz
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76LinkedIn Video Ad for Maximizing ViewsVideo lesson
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77LinkedIn Video AdQuiz
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78Marketing Video ExampleVideo lesson
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79Video Tips for Lead GenerationVideo lesson
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80Video TipsQuiz
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81LinkedIn Message Ad ExampleVideo lesson
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82LinkedIn Message Ad Example 2Video lesson
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83SPECIAL INCENTIVES!Video lesson
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84LinkedIn Conversation AdsVideo lesson
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85"How I Generated 5X Return From One LinkedIn Conversations Ads Campaign"Text lesson
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86LinkedIn WARNING about message ad KPIs!Video lesson
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87LinkedIn: More WarningsVideo lesson
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88Message CampaignQuiz

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