Business English: Marketing and Sales
- Description
- Curriculum
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This Business English: Marketing and Sales course is designed for professionals who work in marketing, sales, or advertising and want to improve their English communication skills.
This course covers the relationship between Marketing & Sales, the Product to Sales lifecycle, and key terms, focusing on understanding and effectively communicating your product or service. The course also delves into various sales techniques such as prospecting, pitching, negotiating, and sales presentations, emphasizing the use of market research, branding, and direct marketing terminology.
You will learn words and phrases related to market research, branding, direct marketing, advertising costs and more.
The course is taught by experienced professionals.
By completing this course, you will become part of a global community of business professionals who are developing their English communication skills.
This course is suitable for anyone who wants to learn more about sales and marketing in English, whether they are looking for a new career or want to improve their current job.
Join this course to improve your communication skills and take your career to the next level.
Please make full use of Udemy’s Q&A functionality and ask your questions. I will answer your question, even creating new content if required.
There is also a Facebook group for support in a more ‘sheltered’ environment if you prefer.
Please enroll in this course on Business English: Marketing and Sales today.
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7
Introduction -
8
Definition of Advertising Strategies
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9
Understanding the Target Audience
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10
Effective Approaches for Different Audiences
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11
Persuasive Advertising Techniques
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12
Developing Persuasive Advertising Techniques
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13
Analysing Advertisements
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14
Using Digital Marketing Channels
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15
Public Relations and Corporate Communications
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16
Corporate Social Responsibility
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17
Assignment
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25
Introduction
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26
Describing Products and Services Effectively
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27
A/B Testing
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28
Product Lifecycle and Development Stages
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29
Developing a Brand Identity
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30
Creating a Product Roadmap
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31
Product Pricing
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32
Product Positioning
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33
Creating Impactful Marketing Campaigns
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34
Launching New Products and Services
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35
Assignment
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48
Introduction
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49
Understanding Cultural Differences in Marketing and Sales
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50
The Role of Language in Cross-Cultural Communication
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51
Nonverbal Communication Across Cultures
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52
Avoiding Misunderstandings and Stereotypes
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53
Building Trust and Rapport with Customers from Different Cultures
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54
Adapting Communication Styles for International Markets
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55
Navigating Cross-Cultural Business Etiquette
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56
Technology and Cross-Cultural Communication
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57
Cross-Cultural Conflict Resolution
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58
Case Studies in Cross-Cultural Marketing
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59
Bad Case Studies in Cross-Cultural Marketing
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60
Assignment
