Mega Google Analytics 4 + Google Tag Manager for Beginners

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Embark on a transformative journey into the heart of digital analytics with “Mega Google Analytics 4 + Google Tag Manager for Beginners.” This isn’t just another course; it’s a deep dive into mastering the tools that will redefine your digital marketing strategy. Over 4 hours, spread across 38 designed lectures, you’ll unlock the secrets of Google Analytics 4 (GA4) and Google Tag Manager (GTM), tools that stand at the forefront of digital analytics.
Right from the start, you’re not just learning; you’re applying. With a hands-on WordPress Website Example, you’ll bridge theory with practice, ensuring that every minute spent is a step toward mastery. The course systematically builds from the ground up—beginning with Account Setup, through to the intricacies of Google Tag Manager Setup, making it perfect for beginners yet rich for seasoned marketers looking to refresh and update their skills.
As you go deeper, you’ll discover how to navigate the Google Analytics 4 Admin Panel like a pro, master Account Settings for your needs, and unravel the potential of Data Streams. The course covers how to leverage Events for actionable insights, build targeted Audiences, and utilize Audience Triggers to maximize marketing efforts. You’ll tackle the complexities of Debug View, Data Filters, and Alerts, tools essential for maintaining data integrity and making informed decisions.
The true gem of this course lies in its practical examples for Google Analytics 4 and Google Tag Manager. You’ll learn not just to arrange reports, but to read and interpret data, turning numbers into narratives. The exploration of Custom Reports, Page Analyzation, and Custom Page Reports opens up new avenues for data-driven strategies.
Beyond the basics, the course propels you into advanced topics with ease. You’ll master High-Quality Traffic acquisition, delve into Google Signal & Demographics, and conquer Campaign Tracking. The Google Analytics 4 Advanced chapter and Google Tag Manager sections not only cover the what but the how, with practical guides on tracking leads, form submissions, and crafting recommended events.
What sets this course apart is not just the breadth of topics covered, but the depth with which they’re explored. From Login Event Code integration to mastering Purchase Events, you’re not just learning to use GA4 and GTM; you’re becoming adept at harnessing their full potential for transformative digital marketing strategies.
In summary, this course doesn’t just teach; it empowers. It’s an investment in yourself that delivers a better future in the field of Digital Marketing and Performance marketing. Whether you’re aiming to elevate your own project or bring invaluable insights to your organization, “Mega Google Analytics 4 + Google Tag Manager for Beginners” is your gateway to becoming a digital marketing maestro in the modern analytics landscape.
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3Setup PreprationsVideo lesson
Step-by-step guidance on creating and configuring your Google Analytics account for success.
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4Account SetupQuiz
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5WPcode WordPress PluginVideo lesson
Discover how to enhance your WordPress site with GA4 using the WPcode plugin.
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6Google Tag Manager SetupVideo lesson
Learn the essentials of setting up GTM for efficient tag management across your site.
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7Run Google Analytics 4Video lesson
Kickstart your GA4 journey with initial setup and overview of its powerful features.
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8GA4 EnvironmentVideo lesson
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9Admin PanelVideo lesson
Navigate the GA4 Admin Panel with ease, understanding its structure and capabilities.
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10Account settingsVideo lesson
Customize your GA4 account settings to align with your specific analytics needs.
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11Data StreamVideo lesson
Set up and manage data streams in GA4 for accurate data collection across platforms.
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12EventsVideo lesson
Uncover how to create, track, and analyze events in GA4 for deeper user engagement insights.
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13AudienceVideo lesson
Build targeted audience segments in GA4 to refine your marketing strategies.
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14Audience TriggerVideo lesson
Learn to trigger specific actions or events based on audience behavior.
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15Debug ViewVideo lesson
Utilize the Debug View in GA4 to troubleshoot and ensure accurate data tracking.
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16Data FilterVideo lesson
Apply data filters in GA4 to clean and segment your data for more precise analysis.
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17AlertsVideo lesson
Set up custom alerts in GA4 to stay informed about significant changes in your data.
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18Reports & arrangementsVideo lesson
Master the art of creating and customizing reports in GA4 for insightful analysis.
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19Reading The Data - IntroductionVideo lesson
Begin your journey into understanding and interpreting analytics data.
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20Demo AccountVideo lesson
Get hands-on with a GA4 demo account to practice your skills in a risk-free environment.
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21Custom reports - ExploreVideo lesson
Dive deeper into GA4 by exploring how to create custom reports for unique insights.
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22Page AnalyzationVideo lesson
Learn techniques for detailed page analysis to understand user behavior and improve UX.
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23Custom Page ReportVideo lesson
Create custom page reports in GA4 to track performance metrics specific to your needs.
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24Export data to ChatGPTVideo lesson
Discover how to export your GA4 data for analysis with AI tools like ChatGPT.
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25High Quality TrafficVideo lesson
Identify and attract high-quality traffic that converts, using advanced GA4 features.
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26Google Signal & DemographicsVideo lesson
Leverage Google Signals and demographic data in GA4 for enhanced audience insights.
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27Campaign TrackingVideo lesson
Track and analyze your marketing campaigns in GA4 for optimal performance and ROI.
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28GA4 Advanced - IntroductionVideo lesson
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29Google Tag Manager - GTMVideo lesson
Deep dive into GTM's capabilities for managing and deploying marketing tags.
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30GTM VariableVideo lesson
Master the use of variables in GTM to dynamically update and pass information in tags.
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31Lead TrackingVideo lesson
Implement effective lead tracking strategies using GTM to capture and analyze leads.
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32Form SubmissionVideo lesson
Track form submissions with GTM to measure engagement and conversion rates.
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33Recommended Events - login eventVideo lesson
Explore best practices for tracking login events to understand user engagement.
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34Login Event Code for Google Tag ManagerText lesson
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35Video Event GTMVideo lesson
Set up tracking for video interactions to gain insights into video content performance.
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36Video Complete Code for GTMText lesson
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37Purchase EventVideo lesson
Understand how to track purchase events to analyze e-commerce performance effectively.
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38Purchase Event Code for GTMText lesson

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