MailChimp Email Marketing Masterclass for eCommerce

Welcome to this course on email marketing with MailChimp. This course covers everything you need know to launch a successful email marketing campaign for your eCommerce business on Shopify and other leading eCommerce platforms.

Email marketing is the use of email communications as part of a marketing strategy to reach specific business goals. Emails can be used generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.

Email deliverability is about maximising the number of messages that arrive in the inbox rather than being blocked or marked as Spam by mailbox providers.

Email deliverability is vital to the success of any email marketing campaign. Follow these best practice tips to maximise success.

Setting up email authentication for your domain helps your emails reach subscribers' inboxes. Inbox service providers (ISPs) like Gmail want to ensure that emails are legitimate.

WordPress is the leading content management system. This video explains how to integrate WordPress and MailChimp. Other content management systems will work similarly.

Shopify is the leading ecommerce website platform. This video explains how to integrate WordPress and Shopify. Other eCommerce platforms will work similarly.

Businesses should take every opportunity to build their email list. The larger your list, the more business it will generate. In addition, as users subscribe to receive emails from your website, they are interested in what you offer and are more likely to convert into paying customers.

An email list is email addresses collected from people who have opted to receive emails from your business or organisation. These people usually subscribe (a.k.a. opt-in) through a web form. In MailChimp email lists are called audiences.

The audience dashboard provides you with clickable data to help you understand your contacts and how to communicate with them. You will see recent growth trends, top tags, locations, and how frequently contacts open and click your emails.

The Mailchimp Inbox allows you to view and reply to emails from your contacts.

Every page of your site is an opportunity to build your list, and you must make it easy for people to locate the sign-up forms. MailChimp supplies a web form builder that allows you to build sign-up forms for your website that you can customise to fit your brand and style.

A pop-up signup form helps you connect with your website visitors. Design it to fit your brand, and add a special offer or discount to help grow your audience and boost your sales. After you publish, MailChimp will automatically add the form to your connected site, or provide the code you need to connect your site.

Mailchimp landing pages help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start to drive traffic immediately. And if your page has a signup form, you can tag anyone who subscribes.

There are three ways to organise your MailChimp Audience: tags, segments and groups. Tags are labels you create to help organize your contacts in Mailchimp. Segments are used to create target audiences based on shared data.  Use Mailchimp's groups to organize subscribers based on their interests and preferences.

This video discusses best practices for launching email marketing campaigns, including scheduling, offers and objectives.

Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email.

Consumers receive hundreds of emails every week. You must create a valuable, relevant, visually appealing, and compelling email design to stand out. This entails selecting fonts, colours, images, and layouts to increase engagement and click-through rates.

MailChimp campaigns are broadcast emails sent to all, or a sub-section of your audience.

This quiz tests your knowledge of email design

The purpose of automated email sequences is to nurture leads and promote sales. With the right sequence, you can increase customer retention and engagement by sending customers post-purchase, loyalty and re-engagement sequences.

Email journeys are easy to create in MailChimp. Use one of the many templates, use the AI builder to create a journey from scratch.

Before launching an email marketing campaign, it is essential to understand your goals to know if your campaign is successful. Several key email marketing metrics can help you benchmark the performance of your campaigns.

If tracking is enabled in your email, MailChimp will collect and analyse data on clicks, opens, social activity, purchases and other interactions after you send. You can view this information in your email dashboard and reports.

Audience analytics tracks the growth and change in your contact counts over time. An audience of engaged contacts could mean more sales and a higher return on investment (ROI).

If tracking is enabled in your email, MailChimp will collect and analyse data on clicks, opens, social activity, purchases, and other interactions after you send.

Create and build a custom report with the metrics most matter to you to see how your contacts interact with your email campaigns. Use custom reports to help you improve your email performance.