Complete Digital Marketing 2025: SEO, Ads, Social and More

Delve into the dynamic field of digital marketing with 'About the Instructor - Gaurav', where theory meets practical application. Gaurav is the hands on guy and he will actually tell you how a new age digital marketer will use the tools we have with us. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Unpack the complexities of digital marketing through 'Introduction to Digital Marketing', a session designed to deepen your understanding and expertise. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Begin your exploration of digital marketing with 'Relevance to Digital Marketing to various industries', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Begin your exploration of digital marketing with 'Purchase Funnel', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

We shall look at things like
Awareness
Interest
Desire
Action

The AIDA Framework in detail here!

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Unpack the vagaries of digital marketing through 'Thinking as a consumer', a session designed to deepen your understanding and expertise. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key aspect of marketing - how the consumer thinks when she/he makes a decision to buy!

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition.

Unpack the complexities of digital marketing through 'Application of AIDA Model', a session designed to deepen your understanding and expertise. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Begin your exploration of digital marketing with 'AIDA Model (Connecting consumer needs)', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Begin your exploration of digital marketing with 'Impact of AI in the consumer journey process', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

Dive into the intricate world of digital marketing with 'Key Terms in Digital Marketing', an essential lecture for all marketing professionals. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Delve into the dynamic field of digital marketing with 'CTR and Conversions', where theory meets practical application. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Begin your exploration of digital marketing with '10 ways to improve CTR', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

This is focused session on practical tips on Improving CTR including things like content marketing, style of writing copy, behavioural economics etc

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Screen recordings of PWAs display their responsive design and user-friendly interface. They illustrate the app-like features on various devices. These recordings are practical demonstrations of PWA benefits. Unpack the complexities of digital marketing through 'Example of PWA - Screen Recording', a session designed to deepen your understanding and expertise.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition.

AI can automate website design, ensuring optimal user experience. It analyzes data to suggest design improvements. Part 1 explores AI’s role in website creation.

Explore the foundational aspects of digital marketing with 'How to use AI to build an amazing website [Part 1]', a crucial part of your learning journey. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The session covers key digital marketing methodologies, exploring how these strategies are implemented across different channels. We examine the theoretical frameworks that have shaped the field, offering a detailed view of its evolution and contemporary trends.

Part 2 delves deeper into AI-driven personalization and analytics. It discusses how AI enhances website functionality. The focus is on leveraging AI for innovative web solutions.

Explore the foundational aspects of digital marketing with 'How to use AI to build an amazing website [Part 2]', a crucial part of your learning journey. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

The Digital Usefulness Index measures a Digital marketing's effectiveness by sector. Different sectors use Digital Marketing differently and this will help benchmark your sector against comparable sectors. It considers user engagement, content relevance, and functionality. Starting with this index helps in assessing digital performance.Begin your exploration of digital marketing with 'Starting with Digital Usefulness index', a key component of our comprehensive course. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

Reach and frequency are about how many and how often. They measure the extent and repetition of marketing exposure. These metrics are vital for campaign planning.Begin your exploration of digital marketing with 'Reach and Frequency', a key component of our comprehensive course.

This lecture is enriched with practical tips and real-world case studies, providing actionable insights that you can apply immediately. Learn to utilize various digital marketing tools and techniques effectively to enhance your campaigns and achieve measurable results.

Building upon previous sessions, this lecture integrates learned concepts and prepares you for upcoming topics, ensuring a seamless transition. It piques your interest, urging you to explore further into the intricate world of digital marketing.

The Digital Usefulness Index provides insights into a website’s value. It evaluates aspects like usability and content quality. This explanation helps in understanding its components.Dive into the intricate world of digital marketing with 'Explanation of Digital usefulness Index', an essential lecture for all marketing professionals.

Harnessing AI involves using it to improve the Digital Usefulness Index. AI can optimize content and user interactions. Unveiling this index is about leveraging technology for better digital experiences.Unpack the complexities of digital marketing through 'Harnessing AI', a session designed to deepen your understanding and expertise.

The AI revolution is changing how we assess digital usefulness. Part 1 explores AI’s impact on digital strategies. It’s an introduction to AI’s transformative potential.Explore the foundational aspects of digital marketing with 'The AI Revolution', a crucial part of your learning journey. This lecture is designed to introduce the core principles and strategies that underpin successful marketing in the digital era, setting a strong foundation for more advanced topics.

In this lecture, we continue our exploration into the transformative power of AI in digital marketing. We delve into case studies where AI has been pivotal in understanding consumer behavior, optimizing content delivery, and enhancing user engagement. The journey reveals how AI-driven analytics can lead to more informed decisions and innovative marketing strategies. By decoding AI’s influence on digital usefulness, we equip marketers with the knowledge to leverage AI for competitive advantage.

Advancing further with the Digital Usefulness Index, this lecture presents advanced methodologies for evaluating and enhancing the performance of digital assets. We discuss the integration of AI in tracking user engagement, refining content strategies, and personalizing user experiences. The session emphasizes the importance of adaptability and continuous learning in the digital space, showcasing how the Digital Usefulness Index can be a dynamic tool for marketers aiming to stay ahead in a rapidly evolving landscape.

SEO, or Search Engine Optimization, is the backbone of digital visibility. This lecture underscores the importance of SEO in driving organic traffic, improving search rankings, and building online authority. We examine how SEO strategies align with business goals, attract the right audience, and provide long-term benefits. By understanding ‘Why SEO?’, businesses can craft content that resonates with both search engines and users, leading to sustainable growth.

The benefits of SEO extend beyond improved search rankings. In this session, we explore how SEO enhances user experience, increases brand credibility, and drives targeted traffic that is more likely to convert. We highlight the cost-effectiveness of SEO as a marketing strategy and its role in providing valuable insights through data analysis. Effective SEO practices lead to a virtuous cycle of visibility, engagement, and conversion.

On-page SEO involves optimizing web pages to rank higher in search engines. This lecture covers the critical elements of on-page SEO, including content quality, keyword optimization, and meta tags. We discuss the impact of on-page factors on user experience and search engine algorithms. By mastering on-page SEO, marketers can ensure that their content is both relevant to users and favorable to search engines.

Begin your exploration of digital marketing with 'Off page SEO', a key component of our comprehensive course. This lecture aims to set a strong foundation for your advanced studies in digital marketing.

Off-page SEO focuses on external factors influencing a website’s reputation and authority. This lecture delves into link-building strategies, social media engagement, and influencer partnerships. We emphasize the significance of a strong off-page presence in signaling trustworthiness to search engines. Understanding off-page SEO is crucial for businesses looking to expand their reach and establish themselves as industry leaders.

SEM, or Search Engine Marketing, is a powerful tool for immediate online presence. This lecture discusses the advantages of SEM in driving quick results, targeting specific demographics, and testing marketing messages. We explore why SEM is an essential component of a comprehensive digital marketing strategy, offering flexibility and measurable ROI. SEM complements SEO efforts, providing a complete search engine presence.

SEM’s importance transcends various industries, offering a level playing field for businesses of all sizes. This lecture examines SEM’s role in reaching niche markets, adapting to industry trends, and competing in saturated markets. We discuss how SEM strategies can be tailored to industry-specific goals, resulting in effective and efficient marketing campaigns.

SEO and SEM are often seen as two sides of the same coin. This lecture explores their interdependent relationship, highlighting how SEO’s organic growth strategies complement SEM’s paid advertising tactics. We discuss the synergy between the two, emphasizing the importance of a balanced approach for maximum online visibility and conversion.

Social Network platforms are vital for digital marketing, offering a direct line to engage with a diverse audience. They allow brands to build communities, foster relationships, and amplify their message. This lecture will explore the role of social networks in SEO and SEM, how they influence consumer behavior, and the ways in which they can be leveraged to boost online presence and drive traffic.

Website Optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. This lecture will delve into techniques to enhance site speed, improve user experience, and increase conversion rates. We’ll discuss the importance of mobile optimization, A/B testing, and how to use analytics to inform optimization strategies.

Web Design is not just about aesthetics; it’s about creating an intuitive and accessible online experience. This lecture will cover the principles of good web design, including layout, color theory, and typography. We’ll also discuss the impact of design on SEO and how to balance form with function to create websites that are both beautiful and search engine friendly.

Traffic to a website is a key indicator of its success. This lecture will focus on understanding different types of web traffic, analyzing traffic data to glean insights, and strategies to increase the quantity and quality of traffic. We’ll explore organic vs. paid traffic, the role of content marketing, and how to use social media effectively to drive traffic.

Sitemap Optimization is crucial for SEO as it helps search engines find and index web pages. This lecture will explain the function of sitemaps, their importance in the SEO ecosystem, and best practices for creating and optimizing sitemaps. We’ll also discuss the role of XML sitemaps in informing search engines about the structure of a website and ensuring that all pages are crawled efficiently.

Software Development in the context of digital marketing refers to creating applications that support marketing efforts. This lecture will explore how software can be used to automate tasks, collect data, and provide insights. We’ll discuss the intersection of software development and digital marketing, and how marketers can use software tools to enhance their campaigns.

Feedback is a valuable asset in digital marketing, providing insights into customer satisfaction and areas for improvement. This lecture will discuss the importance of feedback in refining marketing strategies, how to collect and analyze feedback, and the role of customer reviews in SEO. We’ll also cover how to respond to feedback and use it to build stronger customer relationships.

Keyword Research is the foundation of SEO and SEM campaigns. This lecture will cover the process of identifying the terms and phrases that people use in search engines. We’ll discuss tools and techniques for finding the right keywords, understanding keyword intent, and how to use keyword research to inform content creation and ad targeting.

Using AI tools for improving SEO is the modern marketer’s secret weapon. Imagine having an AI assistant analyze keyword trends, suggest content optimizations, and predict user behavior. These tools automate tasks like site audits, backlink analysis, and competitor research. They uncover hidden opportunities and enhance decision-making. Whether it’s natural language processing or machine learning algorithms, AI tools empower marketers to stay ahead in the ever-evolving SEO landscape.

SEM, like a well-orchestrated symphony, harmonizes various components. This lecture provides an overview of SEM’s building blocks. We explore paid search advertising (PPC), display ads, and remarketing. We discuss the role of ad networks (Google Ads, Bing Ads), bidding strategies, and quality score. SEM isn’t a solo act; it’s a collaborative ensemble of keywords, ad creatives, and landing pages.

Keyword research and segmentation lay the groundwork for effective SEM campaigns. Imagine a treasure map with keywords as X-marks-the-spot. We delve into tools like Google Keyword Planner, understanding match types (broad, phrase, exact), and negative keywords. Segmentation—grouping keywords by themes—ensures targeted ad groups. It’s about finding the right keywords, bidding smartly, and maximizing ROI.

Campaign architecture is the blueprint for SEM success. Picture a skyscraper with floors dedicated to specific goals—brand awareness, lead generation, e-commerce sales. We discuss campaign structure (campaigns, ad groups), ad extensions (sitelinks, callouts), and ad scheduling. Effective architecture ensures budget allocation, relevance, and scalability. It’s about building campaigns that stand tall in the digital skyline.

Ad copy and landing pages are the dynamic duo of SEM. Ad copy—those 30-90 characters—must be compelling, relevant, and action-oriented. Imagine crafting a mini masterpiece that entices clicks. But the journey doesn’t end there. Landing pages—the destination—must deliver on the promise. We explore best practices: clear headlines, persuasive content, and strong calls-to-action. SEM success hinges on this synergy.

Bid strategy and budget management are the conductor’s baton in SEM orchestration. Bidding determines ad placement; budget allocation ensures financial harmony. We discuss manual vs. automated bidding, bid modifiers (location, device), and bid adjustments based on performance. Budgets—daily, monthly—keep the show running. It’s about optimizing bids for maximum impact within budget constraints. SEM mastery lies in striking the right balance.

Campaign analysis is the post-battle assessment in the digital marketing war room. Imagine dissecting data—click-through rates, conversion rates, cost per acquisition. We delve into performance metrics, identifying winning campaigns and areas for improvement. It’s about deciphering patterns, understanding user behavior, and fine-tuning strategies. Campaign analysis ensures that marketing efforts are data-driven, adaptive, and aligned with business goals.

Performance optimization is the turbocharger for digital campaigns. Imagine a race car pit stop—tweaking tire pressure, adjusting aerodynamics. We explore load times, mobile responsiveness, and A/B testing. Optimization isn’t guesswork; it’s evidence-based refinement. It’s about squeezing every drop of efficiency from your website, ads, and landing pages. Performance optimization separates the winners from the also-rans

Testing strategy and campaign refinement are the twin engines of marketing evolution. Imagine a scientist in a lab coat—running experiments, tweaking variables. We discuss A/B tests, multivariate tests, and split testing. Refinement is about learning from failures, iterating on successes, and staying agile. It’s the art of turning data into actionable insights.

Using AI for improving SEM is like having a digital co-pilot. Imagine algorithms analyzing bid data, predicting optimal ad placements, and adjusting budgets in real time. We explore machine learning models, automated bidding, and anomaly detection. AI optimizes campaigns, reduces manual labor, and enhances ROI. It’s the secret sauce for SEM success.

Pay Per Click (PPC) is the auction house of digital advertising. Imagine bidding for prime real estate on search engine results pages. We discuss keyword targeting, ad formats, and quality score. PPC ensures visibility, but it’s not a free ride—it’s pay-as-you-go marketing.

In Part-2 of PPC, we dive deeper. Imagine crafting ad copy that sings—enticing clicks, driving conversions. We explore ad extensions (sitelinks, callouts), ad scheduling, and remarketing. PPC is about precision targeting, budget management, and maximizing ROI.

The demand curve for search resembles a roller coaster. Imagine peaks during product launches, valleys during off-seasons. We discuss search volume, seasonality, and keyword trends. Understanding the demand curve informs bidding strategies, ad scheduling, and resource allocation. It’s about riding the waves of user intent.

Why this framework? Imagine a builder choosing blueprints for a skyscraper. We discuss the rationale behind our digital marketing framework. It’s about coherence—aligning lectures, concepts, and practical applications. This framework ensures a holistic understanding, bridging theory and practice. It’s the compass guiding our journey through the digital landscape - lets chart out a clear path for ourselves with Intent relevance framework!

The Intent Relevance Framework is the compass guiding SEM optimisation. Imagine aligning your message with user intent—like a tailor stitching a bespoke suit. We discuss understanding search queries, mapping them to content types (informational, transactional, navigational), and optimizing for relevance. The framework ensures that your content resonates with what users are actively seeking.

Email Marketing is the digital postman delivering messages to inboxes. Imagine crafting personalized emails that bypass spam filters and engage recipients. We explore segmentation (targeting specific audiences), automation (drip campaigns, welcome emails), and measuring success (open rates, click-through rates). Email marketing isn’t about bombarding; it’s about building relationships.

Best practices in email marketing are the golden rules for inbox success. Imagine a well-dressed email—concise subject lines, clear calls-to-action, and mobile-friendly design. We discuss avoiding spam triggers (ALL CAPS, excessive exclamation marks), personalization (using recipient names), and A/B testing. Effective email marketing respects recipients’ time and preferences.

Recent examples of innovative and effective emails are the inspiration for your next campaign. Imagine emails that surprise, delight, and drive action. We explore creative subject lines, interactive elements (videos, GIFs), and storytelling. These examples showcase how email marketing can be memorable, relevant, and impactful.

AI in email marketing is the secret sauce for personalization. Imagine algorithms analyzing user behavior—predicting preferences, suggesting product recommendations. We discuss dynamic content (tailoring emails based on user data), send-time optimization (delivering emails when recipients are most likely to engage), and automated workflows. AI transforms emails from generic to genuinely relevant.

Social Media Marketing is the digital cocktail party where brands mingle with their audience. Imagine posts that spark conversations, hashtags that trend, and influencers endorsing your product. We explore platforms (Facebook, Instagram, Twitter), content formats (images, videos, stories), and community management. Social media marketing is about authenticity, engagement, and brand personality.

Current trends in social media marketing are the winds of change. Imagine riding the wave of ephemeral content (disappearing stories), influencer collaborations, and social commerce. We discuss live streaming, user-generated content, and cause marketing. Staying updated ensures that your social media strategy remains relevant and resonates with the ever-evolving digital audience.

Why Facebook? Imagine a bustling marketplace where billions gather. We explore Facebook’s reach (2.8 billion monthly active users), ad targeting options (demographics, interests, behaviors), and business pages. Facebook offers a diverse audience, robust analytics, and opportunities for community building. It’s not just a social network; it’s a marketing powerhouse.

Why Instagram? Imagine a visual wonderland where images tell stories. We discuss Instagram’s visual-centric platform, engagement rates (likes, comments), and influencer culture. Instagram caters to millennials and Gen Z, making it ideal for lifestyle brands, fashion, and travel. It’s about curating aesthetics, leveraging hashtags, and embracing authenticity.

Why YouTube? Imagine a platform where video is king. YouTube’s vast audience and diverse content make it a critical tool for digital marketers. It’s not just about viral videos; it’s about creating a channel for brand storytelling, tutorials, and customer engagement. YouTube’s analytics provide deep insights into viewer behavior, making it an invaluable asset for targeted marketing campaigns.

Why LinkedIn? Consider the professional network where B2B marketing thrives. LinkedIn’s environment is conducive to networking, lead generation, and thought leadership. It’s a platform where content can be tailored to professionals seeking industry insights, making it ideal for establishing credibility and authority in your field.

Why Quora? Envision a space where curiosity meets expertise. Quora’s question-and-answer format offers unique opportunities for marketers to demonstrate knowledge and engage with a community seeking answers. It’s a platform for driving traffic through thought leadership and direct interaction with potential customers.

Planning Your Social Media Spends is about strategic investment. Imagine allocating your budget across platforms for maximum impact. This lecture covers setting objectives, understanding platform strengths, and measuring ROI. It’s about making informed decisions to optimize social media investments.

Remarketing on Social Media is the art of re-engaging. Picture ads that follow users across platforms, reminding and enticing them back. This lecture explores strategies for targeting previous visitors, customizing messages, and converting interest into action. Remarketing is a powerful tool for boosting conversions.

The Google Ecosystem is a marketer’s playground. Imagine leveraging Search, YouTube, and Google Ads for a cohesive strategy. This lecture delves into the interconnectedness of Google’s services and how they can be used synergistically to enhance digital marketing efforts.

Overview Part - 1 sets the stage for a comprehensive understanding of ASO within digital marketing. It covers the basics, from ASO origins to content marketing, laying the groundwork for more advanced topics. This lecture is the foundation upon which successful digital marketing strategies are built.

Overview Part - 2 continues the journey into ASO within digital marketing and talks about building blocks of Discovery, engagement and retention. Building on the basics, it introduces more complex concepts and strategies. This lecture is about connecting the dots, ensuring a holistic grasp of digital marketing’s multifaceted nature.

SEO (Search Engine Optimization) focuses on optimizing websites for search engines, improving their visibility in search results. ASO (App Store Optimization) is specific to mobile apps, aiming to enhance their visibility within app stores. While both involve optimization, they differ in goals, strategies, and factors they focus on

Factors influencing ASO include both on-metadata (controlled by app publishers) and off-metadata (uncontrollable) elements. On-metadata factors include app title, description, keywords, icon, screenshots, and category. Off-metadata factors include ratings, reviews, download speed, app size, and compliance with guidelines

AI in ASO assists in tasks like metadata auditing, creative development, and description writing. Google’s ASO AI feature is labeled “experimental” due to accuracy and compliance concerns. Google’s “App Highlights” feature enhances app discovery using AI