Brand Marketing Strategy Excellence to become Brand Manager
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Want to become a Best Brand Strategist /Manager?
Take a look at this course where you will
· Not only learn how to successfully build a brand using a a lot of examples and case studies but also
· Get a post course support to actual develop one of your brands.
· Preview many lectures for free to see the content for yourself
· Clear your doubts on this topic any time while doing the course
· Get Udemy’s 30 days Money Back Guarantee
My real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!
And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green Label
Leaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.
And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!
I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfully
Preview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
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2
Overview IAt the end of this lecture, you will learn the following
•What is Brand Management
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Overview IPlease answer the following questions based on learnings in this lecture
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Overview II
At the end of this lecture, you will learn the following
•What is Product Management
•What is Brand Management vs Product Management
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Overview II
Please answer the following questions based on learnings in this lecture
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Brand Management Excellence Requirements I
At the end of this lecture, you will learn the following
•What is Excellence in Brand Management?
•What is required for Excellence in brand management?
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Brand Management Excellence Requirements I
Please answer following questions based on learnings in this lecture
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Excellence Requirements II
At the end of this lecture, you will learn the following
Case Studies
•Apple
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Excellence Requirements II
Please answer the following questions based on learnings in this lecture
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Excellence Requirements III
At the end of this lecture, you will learn the following
Case Studies
•Nike
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Excellence Requirement III- Nike VideosNike's Videos
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Excellence Requirements III
Please answer the following questions based on learnings in this lecture
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Excellence Requirements IV
At the end of this lecture, you will learn the following
Case Studies
•Coca Cola
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Excellence Requirements IV- Coca Cola Videos
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Excellence Requirements IV
Please answer the following questions based on learnings in this lecture
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Excellence Requirements V
At the end of this lecture, you will learn the following
What is required for Excellence in brand management?
•Case Studies
Airbnb
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Excellence Requirements V- Airbnb Videos
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Excellence Requirements V
Please answer the following questions based on learnings in this lecture
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Excellence Requirements VI
At the end of this lecture, you will learn the following
What is required for Excellence in brand management?
Case Studies
•Volvo
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Excellence Requirements VI- Volvo Videos
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Excellence Requirements VI
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection I
At the end of this lecture, you will learn the following
•How to build emotional connection- Overview
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Building Emotional Connection I
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection II
At the end of this lecture, you will learn the following
How to know your audience?
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Building Emotional Connection II
Please answer following questions based on learnings in this lecture
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Building Emotional Connection III
At the end of this lecture, you will learn the following
•How to Craft a Strong Brand Story ?
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Building Emotional Connection III - Salesforce Video
Amazon Web Services Customer Success Story I Salesforce
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Building Emotional Connection III
Please answer following questions based on learnings in this lecture
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Building Emotional Connection IV
At the end of this lecture, you will learn the following
How to Create Emotionally Engaging Content?
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Building Emotional Connection IV- Salesforce Video
Amazon Web Services Customer Success Story I Salesforce
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Building Emotional Connection IV
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection V
At the end of this lecture, you will learn the following
How to Choose the Right Medium?
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Building Emotional Connection V
Please answer following questions based on learnings in this lecture
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Building Emotional Connection VI
At the end of this lecture, you will learn the following
How to Involve Your Audience
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Building Emotional Connection VI
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection VII
At the end of this lecture, you will learn the following
How to Create Memorable Experiences?
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Building Emotional Connection VII
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection VIII
At the end of this lecture, you will learn the following
How to Measure and Adapt?
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Building Emotional Connection VIII
Please answer the following questions based on learnings in this lecture
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Building Emotional Connection IX
At the end of this lecture, you will learn the following
How to Be Purpose-Driven?
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Building Emotional Connection IX
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion I
At the end of this lecture, you will learn the following
How to maintain a consistent and coherent image and message across all touchpoints?
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Maintaining Consistency and Cohesion I
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion II
At the end of this lecture, you will learn the following
•How to Establish Core Brand Values?
•How to Centralize Brand Assets?
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Maintaining Consistency and Cohesion II
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion III
At the end of this lecture, you will learn the following
•How to Implement Brand Training?
•How to Design Templates?
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Maintaining Consistency and Cohesion III
Please answer the following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion IV
At the end of this lecture, you will learn the following
•How to Coordinate Marketing and Design Teams?
•How to Conduct Regular Brand Reviews?
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Maintaining Consistency and Cohesion IV
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion V
At the end of this lecture, you will learn the following
•How to Test New Touchpoints?
•How to use Cross-Channel Marketing Automation?
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Maintaining Consistency and Cohesion V
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion VI
At the end of this lecture, you will learn the following
•How to Ensure Consistent Retail Experience?
•How to Gather Customer Feedback?
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Maintaining Consistency and Cohesion VI
Please answer following questions based on learnings in this lecture
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Maintaining Consistency and Cohesion VII
At the end of this lecture, you will learn the following
•Consistency in Digital and Print Media
•Monitor Third-Party Partners
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Maintaining Consistency and Cohesion VII
Please answer following questions base on learnings in this lecture
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Maintaining Consistency and Cohesion VIII
At the end of this lecture, you will learn the following
•Continuously Refine and Adapt
•Summary
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Maintaining Consistency and Cohesion VIII
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation I
At the end of this lecture, you will learn the following
Overview
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Emphasizing Innovation I
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation II
At the end of this lecture, you will learn the following
How to conduct thorough market research to identify emerging trends, customer preferences, and unmet needs
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Emphasizing Innovation II
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation III
At the end of this lecture, you will learn the following
How to analyze your competitors to understand their strengths and weaknesses
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Emphasizing Innovation III
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation IV
At the end of this lecture, you will learn the following
How to invest in research and development to create innovative products or technologies
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Emphasizing Innovation IV
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation V
How to partner with influencers or thought leaders in your industry to promote your new offerings
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Emphasizing Innovation V
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation VI
At the end of this lecture, you will learn the following
How to Track the performance of your new offerings
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Emphasizing Innovation VI
Please answer following questions based on learnings in this lecture
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Emphasizing Innovation VII
At the end of this lecture, you will learn the following
How to stay committed to continuous innovation and improvement
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Emphasizing Innovation VII
Pls answer following questions based on learnings in this lecture
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Customer Centric Approach I
At the end of this lecture, you will learn the following
•Overview
•Active Listening
•Customer Research
•Create Buyer Personas
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Customer Centric Approach I
Please answer following questions based on learnings in this lecture
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Customer Centric Approach II
At the end of this lecture, you will learn the following
•Map Customer Journeys
•Customer Feedback Mechanism
•Customer Service Excellence
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Customer Centric Approach II
Please answer following questions based on learnings in this lecture
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Customer Centric Approach III
At the end of this lecture, you will learn the following
•Measure Customer Satisfaction
•Personalization
•Be Responsive
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Customer Centric Approach III
Please answer following questions based on learnings in this lecture
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Customer Centric Approach IV
At the end of this lecture, you will learn the following
•Continuous Improvement
•Anticipate Customer Needs
•Empower Employees
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Customer Centric Approach IV
Please answer following questions based on learnings in this lecture
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Customer Centric Approach V
At the end of this lecture, you will learn the following
•Develop Customer-Centric Culture
•Reward Customer Loyalty
•Regular Customer Check-ins
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Customer Centric Approach V
Please answer following questions based on learnings in this lecture
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Distinct Brand Values I
At the end of this lecture, you will learn the following
•Define Your Brand Identity
•Identify Core Values
•Align with Your Purpose
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Distinct Brand Values I
Please answer the following questions based on learnings in this lecture
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Distinct Brand Values II
At the end of this lecture, you will learn the following
•Involve Your Team
•Communicate Internally
•Integrate into Decision-Making
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Distinct Brand Values II
Please answer following questions based on learnings in this lecture
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Distinct Brand Values III
At the end of this lecture, you will learn the following
•Consistency Across Touchpoints
•Educate Employees
•Prioritize Customer Experience
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Distinct Brand Values III
Pls answer the following questions based on learnings in this lecture
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Distinct Brand Values IV
At the end of this lecture, you will learn the following
•Authenticity is Key
•Lead by Example
•Evaluate Partnerships
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Distinct Brand Values IV
Please answer following questions based on learnings in this lecture
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Distinct Brand Values V
At the end of this lecture, you will learn the following
•Seek Customer Feedback
•Stay Consistent Over Time
•Reinforce through Storytelling.
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Distinct Brand Values V
Please answer following questions based on learnings in this lecture
