Photography Specialty Niche: Photo Directories
- Description
- Curriculum
- FAQ
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Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche. This is really a Portrait Photography business. The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families.
We will cover how to pick your target market. You will learn how to market and book accounts without sales pressure. You will learn how to set up your portable studio at the location and set up your selling area. You will learn how to keep your costs low and your profits high.
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3
Target MarketStudents will learn which organizations are your best prospects for a pictorial directory and how to choose your target market.
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4
Target Market II
This is a continuation for Lesson 3 on Target Market. In this lesson we will look at how to search online for good accounts.
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5
Marketing & Booking Accounts
In this lesson we will learn the best practices for booking accounts. Learn the steps involved in getting commitments from organizations and signing a contract for new accounts.
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6
The Process for the Organization
In this lesson you will learn the responsibilities of the organization you have booked for photography. How to work with the coordinator and if and when you should have volunteers.
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7
Scheduling Appointments for Sittings
In this lesson you will learn the steps involved in Scheduling family sittings online and in person.
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8
Setup Day
Learn how to setup your studio & create selling stations. Best Practices.
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9
Setup Day Part II
In this lesson you will learn how to set up the Sales Area and decide on your Team Structure.
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10
Portrait Sales Presentation
In this lesson, you will learn the importance of portrait sales software in your sales presentation. We will take a brief look at the program we used in our selling stations.
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11
How to Process Portrait Orders
In this lesson, you will learn how to process sales orders. Should you use an outside vendor or handle everything in-house?
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12
Creating the Pictorial Directory
In this lesson, you will learn ideas for the type of design software to use? How many photos per page? Should you allow activity pages or roster pages?
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13
Printing the Pictorial Directories
In this lesson, you will learn how and where to print the directories. You will learn the best practices for shipping the directories.
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14
Simple Online Directories
In this lesson, you will learn how to create a simple online PDF directory and/or a basic photo app to use as an online directory.
