This is the definitive course on app marketing to help with your go-to-market app launch. Please note that this is NOT just a course on app store optimization (ASO). This is a more comprehensive course on marketing your app in the market for maximum impact.
I led the mobile app marketing for a Google venture-backed startup (Series E) in Silicon Valley. In just four months, I increased downloads by 71% and mobile app revenue by 89%.
I was also the Vice President of Marketing for a Google accelerator startup and a global marketing manager for Sony PlayStation. In addition, I was the marketing lead for a top-selling app on apps-dot-com. I taught college-level digital marketing and received my master’s in business administration from the #1 ranked school for marketing in the USA.
Below are a few of the app marketing lessons in this course. I expect the content to evolve as I get questions and feedback.
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How to get tons of people installing your app and actually paying you!
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Silicon Valley app marketing growth hacks for fast growth
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Launch strategies for your app
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App store optimization (ASO)
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Cost-effective advertising for acquiring app users and paying customers
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Influencer marketing for apps
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Word of mouth app marketing
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Social media advertising
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App marketing case studies
Let’s get marketing!
