Marketing for thinkers and creators – What’s missing?
After analyzing 30 marketing courses, I found something is missing. What is missing is a clear structure, a strong foundation. On top of that, there seem to be no marketing courses for people who are not wired to be an entrepreneur.
Now the good news. The good news is that I worked on a strong foundation for a big part of my life and used that in the course. That is the course ZEN and the art of making a living as a 3d artist.
While this course is tailored to 3d artists, I recommend this course for anyone who is a thinker, creator, innovator, or introvert. It is not a static course, but its content is expanding and improving. On top of that, there is a Facebook group and a Discord Server dedicated to the course.
Another problem that artists encounter
Most artists are looking for jobs online rather than starting their own businesses. The most common searches are these:
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3d artist jobs
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3d artist salary
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remote 3d artist jobs
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3d environment artist jobs
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3d character artist jobs
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3d artist jobs near me
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senior 3d artist salary
And there are no searches such as “How to make a living as a 3d artist”. Again, this indicates what mindset an artist, thinker, or innovator is using. While there are loads of jobs related to 3d, design, content creation, it’s still hard to find a job. For example, there are jobs, but not close enough. Or the job is asking for skill sets that don’t match completely. Another one is that you don’t have the experience that is asked for.
The solution is to look from another perspective, from the entrepreneurial perspective. This way, you open many doors. Not only can you be your own boss, but you create more reasons for others to engage with you.
The solution
This course offers many solutions. First, it shows a strong foundation for thinking, feeling, acting, and feeling like an entrepreneur. Secondly, you will be your own boss of your thoughts and feelings. And finally, you will gain insight into marketing strategies.
Take action now
The first step is to get this course now. You can always ask for a refund if the course is not for you. So you can only win. Mind that this course is life-changing on different levels if you believe in it. And you can help other artists, thinkers, and creators by engagement. For example, provide feedback, give a rating or review, and engage in the Facebook Group and Discord.
The foundation of being an entrepreneur.
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1Introduction
Welcome to the Marketing course for 3D artists, creators, and innovators. Watch this elevator pitch to see if this course is for you or not. Warning: this course can change your life.
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2Important Notes before starting the course.
Watch this video first before starting the course. This video covers:
What is covered in this course.
What is the best time to watch the lectures.
Information about the audio files, and guided visualizations.
Blender Users is set as target as an example. You can set your own target.
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3Resources for the course
Links used in this course: websites and mind maps.
Marketing Strategies
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4A simple structure
This lecture explains the fundamental structure of the first part of the course. While this lecture covers an abstract idea, you will discover its practical use later in the course. This section is for those who are "not wired" for marketing.
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5Reading the Room - Sense
Please don't skip this lecture because it's hard to find elsewhere. This lecture shows the first step to take before doing business.
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6What drives you - Feel
In this lecture, you will learn about intrinsic and extrinsic motivations. Learn how the right motivation can give that magic sparkle.
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7The role of thinking
Learn when is the right time to make a plan.
What thinking strategies are out there?
Learn how to set goals.
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8Time for action
How do we learn?
How do you get good at something?
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9Avoid these mistakes
Learn about the common pitfalls of entrepreneurs. So you don't have to make the same mistakes.
Adapt the habits of successful entrepreneurs.
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10Meet Harry K. The stereotype Entrepreneur
Learn to think like an entrepreneur; experience being Harry K for a moment. Here everything comes together;
Sense (Trends, what is out there).
Feel (Your motivation).
Think (When and how to plan).
Act (When to come to action).
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11Self Help
In this lecture, you will learn:
How to overcome perfectionism.
Look through the eye of the customer.
Realistic planning.
Building confidence.
Constructive self-talk.
Marketing
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12Marketing Strategies - Intro
Intro of the list of Marketing Strategies.
There are loads of marketing strategies out there. Learn the building blocks so that you can make your own strategy.
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13Marketing Strategies AFF-COM
Affiliate Marketing
Article Marketing
Affinity Marketing
Agile Marketing
Brand Marketing
BTL Marketing
Buzz Marketing
CTA Marketing
Catalog Marketing
Channel Marketing
Cloud Marketing
Communal Marketing
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14Marketing Strategies COMP-DIG
Computational Marketing
Concentrated Marketing
Consumer Marketing
Content Marketing
Contextual Marketing
Conversational Marketing
Cross Media Marketing
Corporate Marketing
Cultural Marketing
Database Marketing
Data-driven Marketing
Defensive Marketing
Differential Marketing
Digital Marketing
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15Marketing Strategies DIR-EXP
Direct Marketing
Direct Mail Marketing
Disruptive Marketing
Diversity Marketing
Door to door Marketing
Drip Marketing
E-commerce Marketing
E-mail Marketing
Entrepreneurial Marketing
Ethnic Marketing
Evangelism Marketing
Event Marketing
Expeditionary Marketing
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16Marketing Strategies FAC-LOC
Facebook Marketing
Flanking Marketing
Free Sample Marketing
Geographic Marketing
Goods Marketing
Horizontal Marketing
Inbound Marketing
Informational Marketing
Influencer Marketing
Interactive Marketing
Integrated Marketing
Internet Marketing
Local Marketing
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17Marketing Strategies LEF-NEW
Left Brain Marketing
Loyalty Marketing
Long Tail Marketing
Mobile Marketing
Mass Marketing
Multi-Cultural Marketing
Multi-Level Marketing
Native Advertising
NeuroMarketing
Next Best Action Marketing
Newsletter Marketing
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18Marketing Strategies NON-PRO
Non-Traditional Marketing
Niche Marketing
Partnership Marketing
Pay Per Click Marketing
Permission Marketing
Performance Marketing
Personalized Marketing
Persuasion Marketing
PR Marketing
Post Click Marketing
Product Marketing
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19Marketing Strategies PROM-SCA
Promotional Marketing
Pull Marketing
Push Marketing
Referral Marketing
Relationship Marketing
Remarketing
Reply Marketing
Reverse Marketing
Scarcity Marketing
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20Marketing Strategies SCI-YOU
Scientific Marketing
Search Marketing
Self Marketing
Services Marketing
Shotgun Marketing
Social Marketing
Social Media Marketing
Synchro Marketing
Targeted Marketing
Technical Marketing
Time Marketing
Transactional Marketing
Traditional Marketing
User-Generated Marketing
Undercover Marketing
Video Marketing
Vertical Marketing
Voice Marketing
Viral Marketing
Youth Marketing
Guided Visualizations
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21Marketing Intro
Recap of what we did so far and what is next. This lecture discusses what steps you can take now.
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22Branding - What is it?
In this video, you will learn what Branding is and if archetypes are useful.
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23Branding - What archetype is your audience?
Learn what archetypes are and the stereotype Blender-user.
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24Branding - The Creator Archetype
Learn what the Creator Archetype is and what their needs are.
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25Branding - What are you selling actually?
In this lecture, you will learn that you are selling more than your product. But what is it?
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26Content Writing - Avoid this mistake
Before content writing, avoid this mistake.
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27Content Writing - Tips
In this lecture, you will learn about:
Informational vs. persuasive approach
Readability
Hooks
SEO
Call to Action
First Impression
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28Colors in Design
This lection covers:
Color science vs. Color Theory
Working with specific colors
How to get more vibrance in your renders
Brand Colors
Using colors in Branding
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29Social Media
In this lecture, you find the latest tips about:
Facebook
Instagram
LinkedIn
Reddit
Twitter
YouTube
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30Useful Software
In this lecture, you will learn about:
OneNote
Audacity
Blender
Balabolka
Grammarly
Hemingway Editor
Canva
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31Websites for generating income
In this video, I show you what online markets are good to use and which ones you better avoid:
Blender Market
Gumroad
Shopify
Cubebrush
3D Export
3D Ocean / Envato Market
Unity Asset Store
Unreal Market Place
GameDev Market
Itch.io
Turbosquid
CD Trader
Sketchfab
CG Studio
Practical Examples
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32A simple ZEN meditation
This is a simple ZEN meditation. When you do this meditation 3 times a day, you will notice tranquility in your daily life. I describe it as wind-still where you are in charge of your thoughts and emotions.
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33Induction method 1
Use your preferred induction methods before listening to a Guided Visualization. In this induction method we relax the muscles, breathe a bit slower, and let thoughts come and go.
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34Induction method 2
An induction method with peripheral vision.
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35Induction method 3
This induction method uses multi-sensoriality.
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36Improve your self-talk
A guided visualization that helps you improve your self-talk.
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37Doing More
This visualization helps you to take more action.
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38Thinking Strategies
This visualization will help you solve a problem.
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39Put emotions in perspective.
This visualization helps you to put emotions in perspective.