Visual Content Marketing: Viral Visual Content Strategies

Visual Content Marketing is the strategic use of images, videos, infographics, and other visual elements to communicate messages, promote products or services, and engage with an audience across various digital platforms. It is a subset of content marketing that emphasizes the power of visual media to attract, inform, and influence potential customers.

1. Images

2. Videos

3. GIFs and Memes

4. Interactive Content (Quizzes, Polls, etc.)

5. User-Generated Content (UGC)

6. Infographics

7. Presentations and Slide Decks mostly for b2b

8. Live Streams

9. Illustrations and Custom Graphics

In this lecture, we explore the powerful OKRs (Objectives and Key Results) framework, a goal-setting system used by leading companies to align objectives and measure progress. You'll learn how to set clear, actionable goals that drive success in your marketing campaigns, helping you measure the effectiveness of your visual content marketing strategies. By the end of this session, you'll be equipped to implement OKRs for focused, goal-oriented digital marketing.

This lecture provides real-world OKR examples, showing you how companies use this system to boost performance in their visual content marketing. From increasing engagement through social media campaigns to improving brand visibility, you'll see how OKRs can be applied to achieve measurable success in digital marketing and beyond.

Understanding your target audience is crucial in digital marketing, and this lecture dives deep into how to identify and analyze your audience. You’ll learn to create audience personas that will help tailor your visual content marketing to the right people, improving engagement and overall effectiveness.

This lecture introduces you to the Practical (P) audience in the PASE system, focusing on logic, data, and problem-solving traits. Learn how to create visual content and digital marketing strategies that appeal to this audience’s need for facts, reliability, and practical solutions, ensuring your campaigns resonate with those who value efficiency.

In this lecture, we focus on the Action (A) type in the PASE system, a group motivated by energy, results, and quick decision-making. Discover how to create high-impact visual content and marketing strategies that inspire immediate action, especially on fast-paced platforms like TikTok and Instagram.

This session dives into the Social (S) audience type within the PASE system. Learn how to create content that fosters community, engagement, and relationship-building. You’ll discover how platforms like Facebook and Instagram are ideal for visual content marketing that taps into social proof, UGC, and community engagement.

Here, we explore the Emotional (E) audience from the PASE system—those driven by feelings and values. This lecture focuses on using emotional storytelling, aesthetics, and creative visuals in digital marketing to connect deeply with audiences who seek authenticity and meaning in the brands they support.

This lecture teaches you the essential steps to analyze your target audience using various tools and techniques. Learn to leverage data, behaviors, and psychographics to shape visual content marketing strategies that resonate with the right users, increasing engagement and conversions.

This lecture explores the foundational principles of color psychology and its impact on branding. Learn how different colors evoke specific emotions and influence perceptions, helping you create more effective visual content marketing strategies that align with your brand’s identity and goals.

In this continuation, we dive deeper into how to apply color psychology to strengthen your brand’s visual identity. You’ll learn advanced techniques for selecting colors that resonate with your target audience, helping to build trust and recognition through visual content marketing.