TRANSFORMATIONAL LEADERSHIP
How Managers Transform into World-Class Leaders and Coaches who Create a Thriving Coaching Culture
“Every company and sales leader must transform into a world-class performance coach and create a coaching culture in their organization if they want to continue to grow and thrive. This course will make you a great sales leader and coach who develops champions and a top-performing coaching culture. And Keith is there as your partner and coach every step of the way.” – And more quotes from top leaders from the world’s best companies such as LinkedIn, Google, Microsoft, Salesforce, CA Associates, Johnson & Johnson, Vodafone, Square, Capital One, Udemy, Amazon and more.
Most leadership programs don’t apply to leadership coaching. Especially sales leaders, who are uniquely and indispensably special and need to be coached in a way that’s aligned with their role to achieve their personal goals and company objectives. Since most managers don’t know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other’s work, create dependency, and nourish the seed of mediocrity.
What if you can coach anyone in 15 minutes or even 60 seconds using one question? Using Keith’s intuitive L.E.A.D.S. Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams–you will inspire immediate change. Now, coaching is easily woven into your daily conversations and the rhythm of business so that it becomes a natural, healthy habit.
Based on Keith’s, Globally Acclaimed award-winning, Coaching Salespeople Into Sales Champions and his latest book, SALES LEADERSHIP, named the 2018 Sales and Leadership Book of the Year by Amazon and Top Sales World, this program makes delivering consistent, high-impact coaching easy. For busy, caring salespeople, business owners, and managers, this removes the pressure and misconception that,“Coaching is difficult, doesn’t work, and I don’t have time to coach.”
COACHING SALESPEOPLE INTO SALES CHAMPIONS delivers a chronological path to develop a thriving coaching culture and into a coaching leader who creates top-performing teams and sales champions.
Define Your Course Objectives
What Is Coaching & What Does it Take To Develop Sales Champions?
Resign From Chief Problem Solver
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3The Universal Definition of Coaching
Coaching is a way of communicating, connecting and engaging with someone in an empowering way that:
Co-creates new possibilities to bring out a person’s best through deeper, open-ended questions and sharing the right observations at the right time.
Challenges current thinking to stimulate greater awareness, accountability or problem-solving skills
Guides the person to set and/or reinforce best practice or a new direction in behavior, skill, attitude or strategy around their goals. (How do you coach and celebrate wins?)
This is achieved through a process of ongoing, consistent interaction, observation and unconditional support in a safe and trusting environment that focuses on the unique and specific needs and talents of each individual in a way that facilitates long-term, positive change.
Other ways to describe coaching include…
1. Is based on the belief that the question is the answer. The coach is responsible for people finding the answers themselves and developing their own problem-solving skills.
2. Is a process of inquiry to help others tap into their previously unused strengths and talents to advance personal growth, self-awareness and learning.
3. Builds further accountability and ownership around their goals and career, while encouraging independence and self-motivation.
4. Provides a safe forum for people to process and explore new possibilities and solutions based on how they learn and solve problems.
5. Is like a poorly choreographed dance, it has a framework or certain steps it may include, but it’s organic as well and evolves based on each participant and their goals, needs, skills and individuality. No dance is identical to any other. While the framework may be consistent, the coaching conversations may not.
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4Coaching Foundation
Make sure you build your coaching and leadership mindset and skill set on an impenetrable foundation.
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5What is Masterful Coaching?
Think you're ready to tackle you're coaching knowledge base? Let's see what you've got!
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6Coaching Skill-Builder: Find an Accountability Coach
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73 Question Coaching Quiz
Let's see if you have a strong handle on what coaching is, and what it's not.
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8Coaching Skill-Builder: Assessing Your Current Coaching Acumen
Leadership Coaching Resource Center
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9Video: Resign as Chief Problem Solver
We’re always being encouraged not to quit. But not today. There’s one role I’d encourage you to walk away from right now. Your role as Chief Problem Solver and Decision Maker.
Enhanced Video Transcript: This is a video clip from a keynote Keith Rosen delivered in March of 2014 to an audience of approximately 700 sales managers from around the world.
It’s time to abandon toxic thinking. It’s time to look at the inner game of coaching. Not just what we do when we’re engaging with a customer or one of our direct reports, but how we need to think. Holistically, this is what creates a true champion. Because if you’re only focusing on developing the skills needed to become a champion and you aren’t focusing on the inner game; that is, how you think, your mindset, then you’re only developing half of the champion you can be.
So, to coach effectively, there is one thing, there is one role that every leader truly needs to abandon. And that is the role of Chief Problem Solver.
I don’t suppose there are any Chief Problem Solvers here today? Is my sarcasm translating?
Why do we as leaders and salespeople feel that we must have all the answers? That we must solve all of the problems coming at us?
For one thing, the majority of people leaders, regardless of geographic location or industry, would agree that the value they feel they bring to their team and to the company is being the Subject Matter Expert. After all, that’s why you were hired to be a manager in the first place, right?
Let’s explore this at a deeper level and walk through this line of thinking in order to identify the greater cost here. For example, if I was your manager and you came to me looking for help and every time you come to me, I provide you with the answers or solutions or share with you all of my worldly experience and expertise; and you get that solution from me. What are you thinking?
“Wow boss, you’re so awesome! That’s so great! Thank you so much for helping me! And thanks for continuing to solve all of my problems for me so that I don’t have to think on my own or be accountable for the solution!”
We feel the love! We feel included. We feel special. We also believe that it’s expected of us. “Well, I’m a leader. I’m a salesperson. My customers, my direct reports they expect me to have the solutions.” But clearly, this comes at a great cost.
We learn the wrong lesson here. We learn that my value is being a subject matter expert. That’s part of your value. That is not all your value.
After all, is it truly empowering to give the answer or provide solutions to someone? No. Here’s the definition of empowerment. To give strength or power to. When you’re giving the answers, you’re not empowering someone. You’re dis-empowering them.
Another coaching paradox exists here. We create what we want to avoid. We create the very problems and challenges that we want to avoid.
I have yet to meet a manager who doesn’t want a team of highly independent, accountable salespeople. But think about this. If I’m a manager and every time to come to me with a problem I give you the answer, what message am I sending? That every time you have a problem, come to me, I’ll fix it for you.
And here’s the real irony, if the answer or solution I give you doesn’t work, whose fault is it? It comes back to me. And now my salespeople get to come back and say, “Hey boss. You know that solution you shared with me? Well, it didn’t work. It’s not my fault. I was just doing what you told me to do. My hands? They’re clean on this one.”
We’re actually robbing our people of the very accountability we want to instill while making them more dependent on us.
Remember, what people hear, they resist but what they tell themselves they believe.
If you want people to take greater ownership of their roles and the daily objectives and challenges they face, let your question be the answer they need to further develop and refine their skills. Otherwise, if you continually solve all of your direct reports problems, their problem now becomes YOUR problem, and you just made yourself accountable for the outcome!
The most effective managers, coaches and leaders realize the importance and advantages of taking a stand for their team. In my world, in the spirit of simplicity, these words are synonymous to me. After all, if you want to build a team of champions, it begins by making your people leaders world-class coaches.
So, it’s not that your job description as a people manager has changed. What has changed is the way you engage, communicate, coach, empower and support your people.
That’s the language of coaching. It’s the language that creates the impact every leader wants. After all, when you change the conversation, you change the outcome.
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10Chief Problem Solver Quiz
Let's see how much you've learned so far.
Training, Coaching and When They Cross-over
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12Anatomy of the L.E.A.D.S. Coaching Framework
Coaching:
Empowers your team to solve their own problems.
Empowers your team members to generate their own solutions.
Empower your team to build ownership and accountability.
Empowers your team members to tap into their individuality and build their confidence.
Empowers your team to become critical thinkers, questioners and communicators.
Builds impenetrable trust and more engaging, honest, enjoyable and collaborative relationships.
Empowers you people to achieve things they never thought were even possible.
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13The Steps of L.E.A.D.S. Coaching Framework
Align the correct answer with the objective of each step in the L.E.A.D.S. Coaching Framework
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14The 5-Step L.E.A.D.S. Coaching Framework In Action
Many leadership programs train in ideology rather than in developing a core competency or skill. Nothing more gets accomplished other than identifying another great concept in leadership, an overanalyzed theory, or an attribute the greatest leaders possess. Although they are sound principles, they're devoid of a specific, measurable process and a practical application that generates the results you seek. With a team of salespeople to manage, objectives to reach, and expectations to meet, you need measurable results fast! This module converts proven leadership coaching principles into actionable, measurable steps and a coaching framework that you can use consistently – starting today.
I have more to say here maybe a couple of bullets regarding the content that we can pull out of the longer course description I sent you. but I see you have some below.
I think we can use Keith’s video to welcome learners and introduce the course (description and benefits). We can summarize the key elements of description and benefits on screen to fit the course template. (Could be an auto-play video so that when the page opens, learners are welcomed with the video without having to click it.)
Once you complete this module, you’ll be ready to begin coaching your sales team with proven methods and tools.
Specifically, you’ll be able to:
Leverage the L.E.A.D.S. Coaching Framework that drives every coaching conversation
Facilitate an enrollment conversation that creates more buy in around change, while creating the opportunity for coaching to occur in practically every situation Effectively prepare for every coaching session Create a coaching culture within your team that fosters more collaboration, accountability and self motivation
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15Coaching Quiz- L.E.A.D.S. Coaching Framework
Give each scenario, how would you assign each scenario to the appropriate step in the L.E.A.D.S. framework?
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16What are the five steps in the L.E.A.D.S Coaching Framework?
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17Coaching Skill-Builder: Coach Using the L.E.A.D.S. Coaching Framework
The Art of Enrollment to Build Trust, Buy-In Around Company Goals and Change
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18Training or Coaching? You Decide
One of the most popular questions I hear from managers is, "Keith, when do I coach, when do I train, when do I just tell them what they need to do?" Given our prior lessons, let's see how much you've learned! Determine whether each situation is a training gap, a coaching gap, or both!
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19Coaching Skill-Builder: Schedule a Coaching Session
Coaching Assessment #1- Check Your Knowledge
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20The Five Step Enrollment Strategy- E.L.A.D.S.
What if you can create universal and individual alignment towards shard goals,business objectives and a vision? Even with what you may consider difficult conversations, using the 6 steps of Enrollment, you'll never have a difficult conversation again, while creating alignment, and buy in around your ideas, changes and requests. Sound too good? Listen in and you tell me.
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21EL.A.D.S. VS. L.E.A.D.S.
"What is the difference between the L.E.A.D.S. Coaching Framework and the E.L.A.D.S. Enrollment Framework and when do you use them?" If you're still not sure, you'll have that question answers in this short quiz.
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22The Foundation of Enrollment
At this point, how much have you captured regarding how essential it is to master the language of Enrollment? If you want buy-in, mutual alignment, tap into peoples deepest inspirations and core values, and create a unified front focused towards one goal, you better make sure you have this communication strategy mastered. Hey, you want greatness? It starts with you and how you set your intention for them.
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23Coaching Skill Builder: List The Difficult/Critical Conversations to Master
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24Identifying Critial Conversations
In this exercise, you will read excerpts from conversations between sales managers and some of their salespeople. After reading each excerpt, choose the answer that best fits.
Enrollment Assignments
Coach One Gap at a Time
Identifying Coaching Opportunities - What Can You Coach?
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28Coach One Gap at a Time
Managers complain about the coaching conversations going way too long, especially when they go sideways and uncover more than one Gap and area to work on. If you emphasize everything, you emphasize nothing. COACH ONE GAP AT A TIME. As much as I'd love it to be true, we can't solve world hunger or world peace in one hour. You're not addressing every gap or coaching opportunity in a one-hour coaching session.
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29What Gaps Can You Coach?
If every conversation is truly a coaching conversation, are their some conversations off limits to caocing? Trying to decipher this can feel overhwelming, confusing and difficult to ascertain, especially when you have to assess whether it's a coaching, training or advising conversation, or a combination! This quiz will help clarify this for you. If not, then let me know!
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30Coaching Skill-Builder: Coach One Gap at a Time
You ALWAYS Have Time to Coach
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31When and What do You Coach?
"Keith, when do I coach,how how do I recognize what to coach, and what topics are coachable and aren't?" Let's find out.
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32What Areas Can You Coach?
Identify whether or not each of the following scenarios is a coaching opportunity or not by selecting Coachable or Not Coachable.
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33What three questions build self-accountability?
"How can I hold people accountable to their word, commitments & goals without confrontation or micromanaging them?" If you've ever struggled with answering this question, you're asking the wrong person! To instill #accountability and avoid being the "bad guy," uncover how each person likes to be held #accountable in an empowering way by asking the THREE questions in this video. If you don't ask, you're ASSUMING how people want to be managed, motivated and held accountable based on YOUR criteria and values, which fuels one of the main causes of coaching failure = COACHING IN YOUR OWN IMAGE! So, ask more, talk less.
if you're asking yourself the questions to which you don't know the facts to, then you're asking the wrong person! Ask your coachees and direct reports! Then when they make the rules, and you honor them, you're never making them wrong or being the bad guy!
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34Coaching Skill-Builder: Identify Areas to Coach
Coaching Assessment #2 - Are You Ready to Become a Masterful Coach?
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35Why you Always Have Time To Coach
Believing you have no time to coach, actually takes more time giving out answers forever, than coaching. A paradox worth exploring in this video. Keith also covers the following topics:
1. Dispelling costly coaching and leadership myths that create the problems you want to avoid.
2. How to immediately boost performance and motivation with one question
3. Breaking the viscous cycle of Being the Chief Problem Solver making your people dependent on you, which you cant scale nor create future leaders.
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36Best Coaching Practices
In one sentence describe a universal definition of coaching? If you have that down, then the rest of the quiz will be easy for you, or will it?
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37Coaching Question
If we break down the anatomy of this strategy, what sections would be included?
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38Coaching Skill-Builder: Master the 60-Second Coaching Strategy Daily
How to Successfully Deploy a Sustainable Coaching Initiative
Conclusion and Beginning
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40How to Enroll Your Team In Coaching
You will learn how to conduct the enrollment conversation that's going to create excitement and buy-in around coaching, or fear and resistance. That's how you know if your enrollment strategy worked! In addition, you have the questions you need to set expectations around coaching and the value they expect.
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41Schedule Conversation #1: Team Enrollment Around Coaching and Positive Change
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42Schedule Conversation #2: One on One to Enroll People In the Coaching Agreement
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43Schedule Conversation #3: Holding People Accountable & Uncovering Motivation