Personal Branding on LinkedIn – Starting to Win

In this Class, You will learn that What you will Learn in this Course

In this Class, You will learn that Why you need to Learn my Course. You will find Different Statistics that How I had grown on LinkedIn and How I am Creating Content.

Now we will learn that what is LinkedIn And How it is a different social networking platform.

But in order to learn about LinkedIn – we need to connect the dots first – which will help us to understand it in a better way.

Now in this class I want you to answer one Question

Question no 1: WHO ARE YOU and WHAT ARE YOU DOING?

I Need everyone to answer this question. Pick a pen and paper or anything like notepad on your PC or mobile and think about it and write it down.

What is your lesson from COVID19. What is your pickup from covid19. I need answer from everyone. Lets try to see what you had learnt.

This is the most important step to consider before jumping into the world of LinkedIn.

You want to sell yourself but why you want to sell yourself.

You want to go digital but why you want to go digital.

You want to build a network but why you want to connect with large no of people online.

What is you goal – why you want to do this.

You goal is to get a job or get a promotion or change a company or build a startup or grow your freelance clients or find more leads.

So pick a goal.. Start with why..

Now moving towards the most important thing. What is LinkedIn?

LinkedIn is a social networking platform same as Facebook, Instagram, snapchat, twitter but LinkedIn is a different flavor. LinkedIn is a social networking platform for professionals. It’s also called Socio-Professional networking platform. Some recruiters term it as a Facebook for your career.

Now we had learnt 3 things till now:

• We are products and we are selling or marketing ourselves everywhere all-time.

• Covid19 has given us on clear message: #DIGITAL is the Survival.

• Also, LinkedIn is a social networking platform for professionals or professional networking platform.

• Now based on 3 above learnings and picks – we will discuss that why LinkedIn can be and should be your Digital Portfolio.

Now LinkedIn over the years has transformed itself into a social media powerhouse for professional networking and has made changes that made it attractive for professionals.

Now this transformational journey of LinkedIn has made it the perfect fit to serve as your digital portfolio.

LinkedIn is a Socio-professional networking platform. It’s called the Social Networking platform for professionals.

Now LinkedIn has been widely miscalculated as CV posting site or job searching. Those who are doing this – are not able to recognize the superpower of LinkedIn.

In the previous classes, we had learnt about LinkedIn and why it is the best platform to serve as your Digital Portfolio.

Now in this class, we will proceed further and will learn about the amazing Power of LinkedIn and will know some statistics that make it the most attractive and catchy platform for professionals.

So, keep in the numbers and the way it is growing, it is clearly evident that LinkedIn is the best platform to grow your Professional personal brand. It is the treasure of amazing opportunities, but you have dig deep to find it. LinkedIn has made it very easy to reach your targeted audience and create an impact.

In the previous classes we had learnt that What is LinkedIn, Why & How LinkedIn is the Best platforms for Professionals and also, we studied some of the wonderful statistics about the Power of LinkedIn.

Now in this class, we will jump into the LinkedIn and will dig down deep to learn about the most amazing formula for Growing on LinkedIn.

This formula is called 4-C’s of LinkedIn Growth or 4-Pillars of LinkedIn Growth.

These 4-C’s are connected with each other like Links of a Chain and if one of the links is missing than the ultimate connection cannot be made and then growth on LinkedIn is mere a dream.

Now in this class we are going to learn about the first and the most important pillar of LinkedIn growth.

Let’s say you are invited to an official event. Now in order to create a good impression there.. What will be your first thoughts? How should I dress. What should I wear.

Now LinkedIn is same – a professional networking event and in order to create a good and long-lasting impression – you need to dress your profile in a right way.

Now I want to start by asking some questions.

• Do you know what is profile configuration?

• Do you have configured your LinkedIn Profile?

• How often your update your LinkedIn profile?

LinkedIn profile is divided into 2 main parts. One is calling Pitching part and 2nd one is called Selling part.

Now What are the best techniques to optimize your LinkedIn profile and configure each of the section to sell your skills and grab opportunities – So watch the next 2 classes.

Pitching part as the name indicates that it helps you pitch yourself in front of the opportunities and decision makers.

Like a startup pitches their ideas and products in front of the investors or a marketing team pitches their product or services in front of the customers.

So, the same is you being a digital product has to pitch yourself in front of the decision makers.

Now pitching part is visible everywhere on LinkedIn.

This pitching part is divided into 3 subsections that includes

1- Profile name

2- Profile Picture

3- Headline

Either you are connecting with people, Engaging on different posts, publishing posts, applying for jobs, directly messaging to anyone

This pitching part plays a big role in converting the viewers into visitors.

It pushes people to visit your profile.

Selling part as the name indicates helps you to sell your skills or expertise to your customers or clients.

Pitching part pushes viewers to visit your profile and then selling part plays the role to engage the visitors and convert it into a buyer or customer.

Now selling part has be to so engaging and so catchy that it keep the visitor engaged and push it to connect with you and communicate with you.

It should push the visitor to DM you and talk to you.

It should push the visitor to select you as a problem solver.

The selling section is divided into several subsections

1- Cover photo/Linkedin Banner

2- About Section/Summary

3- Featured section

4- Experience section

5- Education section

6- Licenses and certifications

7- Skills and endorsements

8- Recommendations

You need to craft each of these section in a way that push visitor to dig down deep into your profile and become interested in your products or services.

In this class – we are going to start the next most important ingredient of LinkedIn growth strategy.

That is called Connecting.

Here you will learn how to grow your networking in a strategic way that will help you to connect with the opportunities and win it.

Let’s try to understand it using a real-life scenario – Suppose you are invited for an official event – you visit there and sit on a table in the corner. You haven’t meet anyone or talk to anyone.

Now what’s the benefit of this visit. You have just wasted your time.

Now the same is on LinkedIn. If you have crafted your LinkedIn profile and is not connecting with anyone then you are just wasting your time on LinkedIn.

Now before digging deep into building a large network – I want you to measure the strength of your profile. How many people you are connected with and how many profiles you are engaged with?

How many companies you are following and what you are learning from different experienced professionals.

Now let’s dig deep into the topic. Connecting on LinkedIn.

LinkedIn is a socio-professional networking platform and has grown to more than 738 Million members over 200+ countries.

The strength of your LinkedIn profile depends upon how much people you are connected with and who you are connected with.

Now on LinkedIn you will find professionals from different walks of life. You will find Young professionals entering the corporate market and also the experienced professionals who are skilled in their craft.

Connected with a large number of people – doesn’t means that your profile is strong but strength of profile is measured on the quality of your connections.

A network of 2k directed connects is powerful than 20k random connects.

So always connect with people who are aligned to your goals on LinkedIn.

Always connect with people who can help you achieve your goals on LinkedIn

If you try to connect with everyone than you will be lost among the millions of people on LinkedIn and it will make very difficult to achieve your goals on LinkedIn.

For example if your goal is to find jobs on linkedin then connecting with recruiters and decision makers in the companies is the right strategy.

So, always align your LinkedIn connections strategy with your Goals on LinkedIn.

Connecting with people is very important but only focusing on adding people to your network and increasing the number of people around you is not a productive idea.

Adding people on LinkedIn is just like collecting visiting cards.

But if you only rely on collecting cards and then no contact is maintained afterward then this effort is useless.

So in order to show yourself in front of the opportunities and build a strong relationship with your connections, you need to engage with their content.

Engagement is the key to growth on LinkedIn.

Engagement will help you to reach the connects of your connects.

It’s a 360 degree growth process and it is much more productive and bring great results in the long run.

So add relevant people to your network and then show up regularly on their profiles means engaging with their content.

Now engagement can be liking their posts, commenting on their posts and sharing their content. But the best type of engagement is a meaningful comment on their post.

A meaningful comment will bring more viewers to your profile and will increase your influence on LinkedIn.

LinkedIn is a powerful professional networking platform with more than 50M companies present on this platform. These companies range from small startups to big giants like Google, Amazon and Microsoft.

Company pages are also present on Facebook but the best thing about company pages on LinkedIn that it provides a detailed look into the company and provides details about all the employees present on LinkedIn.

The employees of these companies are directly connected to the company page and are visible on the basis of your connections, your location and also all the employees.

So you can dig deep into the employee base of any company and find relevant people that will help you to achieve your goals.

Now, if you see the company websites that they rarely update their websites because companies know that most of their viewership is on social media and that’s why the regularly update their social media pages especially LinkedIn page.

So being an opportunity seeker - you can easily find updates about any company of your interest and also share your ideas and experiences by engaging with those updates.

Your engagement will be viewed by the decision makers of the company and it will help you to achieve your goals faster.

So, whatever is your goal on LinkedIn, List down at least 10 companies and follow them and regularly engage with those companies.

Linkedin being a social networking platform provides its members variety of opportunities to share their skills and expertise and also to learn new things.

The best tool that LinkedIn has provided that is completely free is NEWLETTERS. This is a free blog where you can find the best content from the experienced professionals from different industries.

If you want to learn about Leadership skills then the best person to share their knowledge about leadership can be someone who is directly practicing leadership in their company.

Their knowledge will be backed by real life examples and not will be only bounded by theories and principles only.

So You need to subscribe to the newsletters that were crafted by the best and experienced professionals in their industry.

And you need to engage with their creation on regular basis – and share your ideas and experience related to that field.

It will help you to grow your network faster and build a stronger network that will help your to achieve your goals.

So these in order to build a strong network that will help you to achieve your goals

You need to connect with relevant people.

You need to make meaningful engagement with relevant content.

You need to follow companies relevant to your goals.

And you need to subscribe to the newsletters relevant to your goals.

And then your growth on LinkedIn will be sky-rocket.

The most important skill that will 10x your growth on LinkedIn and will help your achieve your goals in a smarter and faster way is called Stalking on LinkedIn

Stalking is considered negative on social media but the same skill is very fruitful on LinkedIn.

It’s basically researching about the people on LinkedIn and finding relevant people that will make your path towards your milestones much easier.

Now LinkedIn provides you an opportunity to find all the details about a CEO of a company – like where he belongs, his education, his experiences, the places he worked in, the skills he has , the people he is connected with, the content he creates and the engagement he makes.

Suppose you want to build your career in the telecom industry in the customer experience filed. Now the best way to find people who have made their career in the CX side of telco and learn about what skills they have, what certification they have, what expertise they have

And then follow them to learn from them regularly.

So stalking is very important skill on LinkedIn and if you had used it in a proper way then it will help you to hit your milestone faster.

In this Class, we will learn that What is Content Creation on LinkedIn and Why it is Important.

In this Class, we will learn that What are the Areas to Focus for Content Creation.

In this Section, we will discuss different types of Content that you can create on LinkedIn

In this Section. We will learn about the Power of Consistency on LinkedIn and How to Achieve Goals through Consistent Efforts.