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4.85
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The Complete Marketing Strategy with Hands-on Exercises

Become a Marketing Expert from Zero. Learn how to create comprehensive business strategy with analytical marketing
Instructor:
Tonguc Akbas
6,010 students enrolled
English
Potentially Get Hired as a Marketing/Product/Brand Manager
Build Marketing Plan & Set up 4Ps of Marketing
Customer Segmentation with Data
Market Research & Understand Customer Needs
Product Management & Design/Launch of a Product
Leverage Pricing Strategies & Customer Psychology
Financial Business Case Development
Write Award-Winning Marketing Brief
Marketing Analytics & Big Data Model Design
Calculate Customer Lifetime Value & Design Customer Life Cycle
Build Marketing Campaigns & Measure Success
25 Hands-on Exercises & Much More!
Udemy APAC

Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies

Why is This Course Unique?

After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.

So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.

Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.

Is This Course Right for You?

Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.

You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.

What Will You Learn?

  1. How to Build a Marketing Mix?

    • 4P of Marketing with Real Life Examples

  2. How to Target Right Customers?

    • Market Segmentation with Real Life Examples and Exercises with Data

  3. How to Understand Target Customer’s Need?

    • Marketing Research with Question Examples

  4. How to Design Right Product for Your Target Customer’s Need?

    • Product Design Exercise

  5. How to Launch a New Product?

    • Go-To-Market Strategy

    • Competitive Analysis with Exercise

    • Value Propositions with Case Studies

  6. How to Decide Right Price?

    • Price Optimization with Demand Curves with Exercises

    • Understanding Price Elasticity with Exercises

  7. What are Psychological Pricing Strategies?

    • Prospect Theory with Campaign Exercise

    • Pricing Mind Games

  8. How to Build a Financial Business Case?

    • Full Structure and Detailed Exercise

  9. How to Promote Your Product?

    • Marketing Communications

    • Digital Marketing with Example Campaigns

    • 12 Important Marketing Terms

  10. How to Write Perfect Marketing Brief?

    • Full Structure and Award-Winning Brief Exercise

  11. How to Measure Success of Your Campaign?

    • Incremental Impact Calculations with Exercises

  12. Where to Sell Your Product?

    • Channel Marketing Strategy with Exercise

  13. How to Increase Customer Value?

    • Framework of CVM

    • Calculation of Customer Lifetime Value with Exercise

  14. How to Minimize Churn/Disconnection?

    • Big Data Model Structure with Exercise

    • Correlation Matrix Exercise

  15. How to Build Perfect Life Cycle for Customers?

    • Structure & Real-Life Brand Exercise

  16. How to Build a Successful Campaign?

    • Personalized Marketing with Campaign Examples

  17. Extra: How to Innovate?

    • Fishbone Technic with Exercise

    • Hyper personalization in Marketing with Real Life Examples

  18. Extra: How to use Microsoft Excel?

    • Essential formulas & If function

    • PivotTables

    • Vlookup

Understanding Strategic Framework of Marketing

1
Introduction
2
What is Marketing?
3
Exercise 1 : Let's Shape Marketing Mix (The 4 Ps of Marketing)
4
Strategic Marketing Framework

We are going to test our learnings

Who is Your Target Audience? : Market Segmentation

1
What is Market Segmentation?
2
Segmentation Types : Real Life Examples
3
Exercise 2 & 3 : Let's Create Market Segmentation with Data
4
How to Build & Leverage Segments? : Real Life Examples
5
Market Segmentation Quiz

Let's test what we learned!

Understanding the Need of Your Target Audience : Market Research

1
What is Market Research & Types of Market Research?
2
Exercise 4 : Let's See Question Examples for Market Research?
3
What is NPS (Net Promoter Score)? : Calculation Example
4
Market Research Quiz

Let's test what we learned!

How to Find The Right Solution for Customer Need? : Product Development

1
How to Build Go-to-Market Strategy? : Product Marketing
2
Exercise 5 : Let's Conduct a Competitive Analysis
3
Creating Right Value Proposition for Product
4
Exercise 6 : Let's Determine the Right Price with Economic Value Calculation
5
Exercise 7 : Let's Design a Mobile Phone Based on Perceived Value
6
McKinsey Case Study : Understanding Value Map for Products
7
Golden Rules of Product Management : Real Life Examples
8
Product Development Quiz

Let's test what we learned

How to Set Right Value for Product? : Pricing

1
Understanding Different Pricing Strategies : Real Life Examples
2
Exercise 8 & 9 : Let's Optimize Price with Market Demand Curves
3
Exercise 10 : Let's Calculate Price Elasticity of Demand
4
Understanding Customer Psychology & Exercise 11 : Prospect Theory
5
Psychological Pricing Tricks & Exercise 12 : Let's Draw a Pricing Curve
6
How to Build a Financial Business Case? : Structure & Tips
7
Exercise 13 : Let's Build a Business Case!
8
Exercise 14 : Let's Calculate Net Present Value & Return on Investment (ROI)
9
Pricing Quiz

Let's test what we learned!

How to Promote a Product? : Marketing Communications

1
What is Marketing Communication (MarCom) & Objectives of MarCom?
2
ATL & BTL & TTL Advertising : Real Life Example
3
How to Build a MarCom Plan in an Organization? - Working with Agency
4
Exercise 15 : Let's Write a Marketing Brief Together!
5
Digital Marketing : Successful Real Life Campaign Examples
6
12 Important Marketing Terms You Should Know
7
Exercise 16 : Let's Measure the Campaign Success via Target vs Control Groups
8
Exercise 17 : Let's Measure the Digital Campaign Success via Incremental Revenue
9
Marketing Communication Quiz

Let's test what we learned!

Where to Sell Your Product? : Channel Marketing

1
What is Channel Marketing with Benefits & Risks?
2
What are the Types of Channel Marketing Strategy? : Real Life Examples
3
Exercise 18 : Let's Decide the Best Channel Strategy for a Manufacturer
4
Channel Marketing Strategy of Apple Brand
5
Channel Marketing Quiz

Let's test what we learned!

How to Make Most of the Existing Customers? : Base Marketing

1
What is Base Marketing?
2
Who Needs Base Marketing? (Customer Value Management)
3
Understanding the Framework of Base Marketing (CVM) : Real Life Examples
4
Customer as Investment : Customer Lifetime Value
5
Exercise 19 : Let's Calculate the Customer Lifetime Value (CLV)
6
Understanding Churn Management & Retention Strategies
7
Exercise 20 : Let's Evaluate the Accuracy of a Big Data Churn Model
8
Exercise 21 : Let's Build a Customer Lifecycle Program!
9
Exercise 22: Let's Build Personalized Marketing Campaigns & Real Life Examples
10
Campaign Management with Exercise 23 : Let's Build an Outbound Campaign
11
Base Marketing Quiz

Let's test what we learned!

EXTRA : Innovation & Microsoft Excel Tips

1
What is Innovation & Fishbone Technic?
2
Exercise 24 : Let's Solve a Problem with Fishbone Technic!
3
What is the Next Level of Marketing? : Real Life Examples
4
Exercise 25 : Microsoft Excel Tips (If Function, PivotTables, Vlookup)
5
Congratulations & Thank You!
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6 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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