Storytelling Masterclass - Business Storytelling for Leaders
- Description
- Curriculum
- FAQ
- Reviews
Storytelling has the power to engage, influence, teach and inspire listeners. That’s the reason I strongly advocate the professionals to build a storytelling culture and make storytelling the heart of their leadership and communication skills. There’s an art to telling a good story, and we all know a good story when we hear one. But there’s also a science behind the art of storytelling.
Confusing!!
Whether Storytelling is an art that can be learnt or a science that can be reproduced or is it both?
“Researchers have found that the human brain has a natural affinity for narrative construction,” science journalist Benedict Carey wrote in New York Times Magazine. “People tend to remember facts more accurately if they encounter them in a story rather than in a list, studies find; and they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent.”
Take for example, you have attended a long strategic meet where lots of facts and figures are presented with some stories here and there. When asked, the participants afterwards, just 5% could recite a statistic while 63% remembered the story.
Research also shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories.
Storytelling is about the exchange of ideas, about growth – and that’s learning. That’s why I believe that it’s important that we embed storytelling in our corporate cultures and in our businesses. If you’re trying to engage, influence, teach, or inspire others, you should be telling or listening to a story, and encouraging others to tell a story with you. You’ll have plenty of science to back you up.
This course help businesses/executives like yours to connect people through stories. We show you how to discover, craft and tell stories that move people. As a result, you make decisions faster and take action.
Through this course participants will learn to find their authentic voice as a leader, refine their message and craft their stories. They will discover their innate charisma so that they can inspire and move their people into action.
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Neuroscience of StorytellingOrganizational psychologists have found that learning which stems from a well-told story is remembered more accurately, and for far longer periods, than learning derived from facts and figures. That's how are brain is wired.
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Power of Stories - Part 1
Learn how Stories can be powerful, impactful and memorable. How it can transform culture of an organization. How it can be used to communicate complex situations in a very easy manner.
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Power of Stories - Part 2
Learn how Stories can be powerful, impactful and memorable. How it can transform culture of an organization. How it can be used to communicate complex situations in a very easy manner.
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Power of Stories - Part 3
Learn how Stories can be powerful, impactful and memorable. How it can transform culture of an organization. How it can be used to communicate complex situations in a very easy manner.
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Storytelling Traps - Part 1
Learn about various reasons that hold us back from telling stories. Quickly analyze yourself and reassure that you aren’t a part of a trap that has engulfed over 35% of the leaders out there in the business world.
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Storytelling Traps - Part 2
Learn about various reasons that hold us back from telling stories. Quickly analyze yourself and reassure that you aren’t a part of a trap that has engulfed over 35% of the leaders out there in the business world.
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Why Storytelling is important for Leaders
Leaders need to influence and persuade taskforce in this constantly changing environment. Storytelling being a powerful business tool gives them the opportunity to do this.
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Elements of a Story
Learn about the essential elements that keep the story running smoothly and allow the action to develop in a logical way that the listener can follow.
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Story Structure - Freytags Pyramid
Learn about the organizational framework of a story that makes the narrative smooth and persuasive.
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Examples of Freytags Pyramid
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The Business Story Arc
Learn about the business story arc structure which is a very powerful and immensely relevant story structure in the business world.
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The Business Story Arc Example
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Types of Stories
Learn about various types of stories in this video. Each type of story is appropriate for various unique uses and applications.
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Business Stories - Part 1
Where can business leaders pitch in with a compelling story and make an impactful difference? This video covers the various situations.
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Business Stories - Part 2
This video covers the various business situations where leaders can pitch in compelling stories to make impactful difference.
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Business Stories - Part 3
This video covers the various business situations where leaders can pitch in compelling stories to make impactful difference.
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Storytelling for Rapport Building
Build long lasting rapport and relationships using storytelling as a powerful tool.
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Storytelling to Influence
Learn how leaders narrate stories to influence.
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Storytelling for Sales
Learn how to use Storytelling in Sales to WOW your prospects into a Deal.
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How to create a story bank
Explore the secret of Where would the sources of your stories be?
