Step by step course on how to build lead generation machine

Hi! My name is Oskars Gauks. I have been working for the last 7 years building and implementing sales structure in small and medium companies to generate leads.

And in this course, I will share with you my knowledge, experience and approach.

Whether you already have a business or start with the idea and don’t know where to start, how to generate leads; or your existing sales process is chaotic and hard to analyse and measure – this course is for you!

This course is designed for entrepreneurs, business owners, startup founders, salespeople and anyone who need to generate leads and sell their product or service.

This course might not be interesting for those, who already have proper lead generation process and structure in place and looking for complex and advanced techniques.

At the end of my course, you will be able to build a data-driven sales process, generate and convert more quality leads, and as a result close more deals!

Besides being fundamental it also practical course. You will able to implement all the knowledge right away!

In this course you will learn:

-How to identify an ideal customer profile.

-Where to find them and how to get their emails/contact information

-How to approach them, what free(inexpensive) tools to use.

-Find what sales channels work the best for you

-Understand the difference between inbound and outbound lead generation process

-How to pick the right CRM for your company and build a predictive sales process

Just in 2h, you will be able to build your data-driven lead generation machine!

If this is something you are looking for – join the course!

I am looking forward to seeing you in this course!

What is lead generation software?

Lead generation software is a platform that will help you automatically generate and collect leads from specific channels and route the collected leads to sales or marketing teams for conversion. As leads can be generated and found from any channels, from email to social media platforms to landing pages, there are many different types of lead generation software catered to different, specific channels. For instance, landing page-focused lead generation software. And then there are some platforms that provide all-in-one lead generation and marketing automation solutions.

What are the benefits of using lead generation software?

With the right software, you get to generate and convert more quality leads from multiple channels, achieve higher conversion rates, expand your customer base, and eventually boost your sales and revenue.

Buying persona template from HubSpot: https://www.hubspot.com/make-my-persona

Value proposition canvas: https://www.b2binternational.com/research/methods/faq/what-is-the-value-proposition-canvas/

Proven templates for value proposition: http://torgronsund.com/2011/11/29/7-proven-templates-for-creating-value-propositions-that-work/

Google Ads - As the leading search engine, Google is a profitable place for both display and search ads. The Google Display Network distributes your display ads across their partner websites like Youtube and Google-related apps. Google also includes search ad bidding, but the keyword auctions are generally competitive. By matching relevant advertising content to the content on a publisher page, Adwords present an efficient way for an advertiser to increase traffic on their website without having to purchase advertising inventory on other sites.

Facebook Ads - Facebook advertising is an important way to connect with your audience on the world’s largest social network.

The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.

Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.

Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.

Instagram Ads - With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement.

LinkedIn Ads - can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd.

A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising. That means advertisers can now run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement.