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Startups & Innovation: AB Testing Of KPI With Lean Start-UP
Learn To Grow Startups & Boost Innovation With The Lean Start-Up Methodology With KPI, Data, And Growth Metrics
- Description
- Curriculum
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1) Learn to start an innovative startup
2) Learn to identify the right factors that will catalyze growth
3) Use Google Analytics to monitor the correct metrics and KPI
4) Use that data and insight to focus on and fix the right things
5) Grow and succeed with your start-up.
HOW TO GROW A START-UP
Start-up and innovative businesses must focus on growth. Most entrepreneurs focus on money too quickly. But start-ups must focus on growth, which is why identifying the most important growth and engagement metrics is the most important part of starting an innovative new company.
KPIs for Start-ups
Google Analytics introduction to monitor your KPIs
Start-up customer onboarding
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7Introduction to Google AnalyticsVideo lesson
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8CAC (Customer Acquisition Cost) and LTV to make a strong profit & real exampleVideo lesson
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9User navigation flow in Google AnalyticsVideo lesson
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10Quality of the traffic and secondary metrics in Google AnalyticsVideo lesson
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11Net promoter score and KPIVideo lesson
KPI of SERP and conversion
Promo video to boost sales
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14KPI of SERP and conversionVideo lesson
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15Title copywriting - theoryVideo lesson
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16Examples of improving the headline for a websiteVideo lesson
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17Four product title examples walk-through to grab attention and boost salesVideo lesson
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18Effective subtitle that reinforces the sales messageVideo lesson
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19Subtitle examplesVideo lesson
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20More subtitle examplesVideo lesson
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21Comparing our work to existing titles/subtitles & your exerciseVideo lesson
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22Product descriptions that work by triggering the right buyer emotionsVideo lesson
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23Product descriptions examplesVideo lesson
Building trust with your credentials
Building trust further
Discounts and scarcity - your sales weapons to boost sales conversion KPI
Fundraising for a start-up
Conclusion
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35Introduction to fundraisingVideo lesson
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36How much money you need to raiseVideo lesson
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37List of startup incubatorsVideo lesson
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38My experience and common entrepreneur mindset when it comes to raising moneyVideo lesson
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39WORKSHEET: New business expenses and calculating how much you need to raiseVideo lesson
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40WORKSHEET: Existing business expenses and calculating how much to raiseVideo lesson
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41Fundraising paths worksheetVideo lesson
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42Bootstrapping your businessVideo lesson
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43Raising money from loansVideo lesson
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44Raising money from grantsVideo lesson
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45Raising money from investorsVideo lesson
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46Raising money from donations and crowdfundingVideo lesson
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course details
Video
4 hours
Lectures
1
Certificate of Completion
Full lifetime access
Access on mobile and TV
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