Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur
- Description
- Curriculum
- FAQ
- Reviews
Learn how to grow your startup from the early to mid stages with an 11-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget.
This course is for entrepreneurs and marketers selling business OR consumer products/services.
Some of the key learnings in this startup marketing course:
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Growth hacking for entrepreneurs
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Customer acquisition marketing techniques for startups
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Including real examples of successful campaigns I ran + other sample case studies
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How to generate word-of-mouth cost-effectively
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I’ll provide a workbook template for your you to follow step-by-step
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Low-budget startup marketing techniques that actually work
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How to acquire customers who will actually pay for your customer…instead of people who just show interest or engagement
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BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)
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How to spend your marketing budget wisely…instead of wasting it on big capital expenditures
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Partnerships & business development that work in the startup stages
Other startup entrepreneurship topics:
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Cold emails
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Marketing automation for startups
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Fast revenue growth
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Piggybacking approach to marketing credibility
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Influencer marketing for B2B and B2C
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Risk taking
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Business development
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Marketplaces & app store listing optimization
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Growth hacking case studies
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Lean startup marketing techniques for acquiring paying customers
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Marketing tricks to beat the competition
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Lead generation & direct-response marketing
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How to generate a sales pipeline quickly
Sincerely,
Dekker Fraser, MBA
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Be Specific with Your Startup Marketing! -
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Avoid Big Capital Expenditures A
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Avoid Big Capital Expenditures B
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4
Borrow Credibility, Don't Build It
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5
Startups -
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Approaching Influencers
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Leveraging & Repurposing Existing Content (OPTIONAL) -
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Latch onto Larger Companies 1
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Latch onto Larger Companies 2
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Avoid Perfectionism & Take Non-Financial Risks
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Marketplaces 1
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Marketplaces 2
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ASO 1 - Keyword Research
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ASO 2 - Optimization
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Introduction
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PR Introduction
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Easy Public Relations Pitch- HARO
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Pay Journalists Directly
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$1M in 12 Days: Case Study
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$1M in 12 Days
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Concept Cars
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Soliciting for Public Relations 1
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Soliciting for Public Relations 1
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TEMPLATE to pitch bloggers/journalists.
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Perfect Pitch (Based on Science)
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Getting Published in Major Publications
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Startup PR Case Study: Luggage
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Easiest Way to Get Published - HARO (Help A Reporter Out)
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15 HARO Rules
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Sample HARO Pitch
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HARO PR Pitch Templates from DigiGrow
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Soliciting for Public Relations 2
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Soliciting for Public Relations 2
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SparkToro
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PR Storytelling 1
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PR Storytelling 2
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PR Storytelling 3
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PR Storytelling 4
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Public Relations Storytelling Examples
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PR Storytelling
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Dramatization Examples
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Dramatization Examples
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PR Crisis Management
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Profiting from Surprise
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Advice from the YouTube Formula
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Gong Example
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My #1 Piece of Advice for PR & Event Content
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Personal Branding Public Relations
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Public Relations Examples (Storytelling)
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Building a Story Brand
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Unconventional PR 1
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Scaling Public Relations 1
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Unconventional PR 2
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Unconventional PR
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Scaling Public Relations 2
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Udemy's PR
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PR Stunt Case Study: Ikea
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How to Become Famous in 2 Months
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Platform: Get Noticed in a Busy World
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Word of Mouth 1
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3 Types of WOM Growth Hacking
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Word of Mouth Drivers
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Major Word of Mouth Drivers
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Tips to Generate Word of Mouth Growth Hacking
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Word of Mouth Growth Hacking Worksheet
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Canva Word of Mouth Growth Hacking Case Study
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Viral Content Growth Hacking
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STEPPS viral framework
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Viral Word of Mouth in the Book Industry
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Beard Bib Example - Virality
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The 3 Principles of Growth Hacking
This lecture explains the three fundamental principles of growth hacking. Please download the resource to see them applied with a viral post.
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3 Principles of Growth Hacking
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Example of the 3 Growth Hacking Principles
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Supply & Demand Growth Hacking
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Example - Low Supply Growth Hacking
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Economies of Scale or Leverage
This lecture explains the importance of economies of scale in growth hacking, even when you're small. Attached is an example of this is in action.
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Growth Hacking Tactic for Economies of Scale
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Marketing Psychology Growth Hacking
This articles goes through of examples of how marketing psychology is used for growth hacking. The downloadable resource shows an example of how to apply marketing psychology in a personalized way, at scale, to increase sales.
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Example - Marketing Psychology Growth Hacking
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Growth Hacking Mistakes
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Growth Hacking Mistakes
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Look for Big Opportunities, Not just Problems
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50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
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Growth Hacker Marketing
