This comprehensive course shows the way how to build a business model around your innovative idea (product or service) and get initial traction without having to put high stakes at risk. It’s not just another video course, it’s a proven step-by-step system based on the research of 1,447 startups. It shows the way how to create, validate, and implement your whole business model.
If you are 100% focused on developing your startup and have no time for other stuff, this course is definitely for you! I’ve designed it as a 2 in 1 system: you learn by working on your startup! Short video lessons explain the very essence and give you practical tasks that you’ll have to do by working on your own startup.
Top 10 things you‘ll LEARN in this course:
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Shift from the guess & try method to a proven system used by successful founders.
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Build your startup in a faster and safer way with less investment.
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Save your time, money, and nerves by doing the right market research.
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Create value and irresistible offer for your customers.
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Use landing pages and marketing funnels as your MVP.
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Know when it’s time to make a pivot or even abandon your idea.
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Get highly valuable customer testimonials even before the launch.
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Prepare your go-to-market strategy and launch your product on a budget.
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Prepare your business for scaling and take it to the next level.
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Increase the value of your startup without even investing in production.
Top 10 things you‘ll CREATE by doing practical tasks:
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Your MVP ready for testing, even if you don’t have a product yet.
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Your first lead funnel to drive initial traction and even paying customers.
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Feedback on how to improve your product and make it amazing.
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The concept of product or service that customers love and are ready to pay for!
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Initial leads that can be converted into customers.
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An automated system to onboard new leads and convert them.
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Marketing plan that is ready to go once you have the final product.
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Clear and validated (market-proven) business model.
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Less stress by following actionable steps and using professional templates, swipe files, and tools.
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Status of a successful startup founder who got the product-market fit in a fast and smart way.
By taking this course
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You will be able to estimate the potential of your startup and craft a sustainable business model around it.
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You will find out how to identify and manage risks, save time, money, and your energy creating profitable products and services, as well as increasing the likelihood that customers will enjoy them.
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You will understand what insights and assumptions you need to check and what are the most appropriate ways to do that.
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You will also discover the formula of an irresistible offer and will know how to make competition on price almost irrelevant to you.
This course will reveal how to improve your sales economy, even if you haven’t started selling yet. You will be able to effectively launch your product or service into the market, and get ready for scaling and the next investment round.
1 Stage: Idea
2 Stage: Research
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4Business Model: Lean Canvas
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5Business Model: Example #1
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6Business Model: Example #2
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7Business Model: Practical Task
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8Customer Journey: Introduction
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9Customer Journey Map: How to Do It
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10Customer Journey Map: Practical Task
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11Value Creation: Customer Jobs
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12Value Creation: Customer Problems
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13Value Creation: Customer Gains
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14Value Creation: Proposition
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15Value Creation: Practical Task
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16[Optional] Instructions for Practical Task
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17Revenue Models: Part #1
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18Revenue Models: Part #2
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19Fatal Flaws: Facts and Assumptions
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20Fatal Flaws: Major Risk Factors
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21Fatal Flaws: Risk Management
3 Stage: Interviews
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22Market Research Fundamentals
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23Market Research Brief
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24Competitor Analysis: Google the Solution
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25Competitor Analysis: Talk to People
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26Competitor Analysis: Compare the Offers
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27Market Segmentation: Why is it Important?
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28Market Segmentation: Fundamentals
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29Market Segmentation: Customer Persona
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30Market Segmentation: Practical Task
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31Market Size Definitions
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32Market Size: Top - Down Estimation
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33Market Size: Bottom - Up Estimation
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34Market Size: Practical Task
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35Market Size: Product Life Cycle Stages
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36Business Environment Matters
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37Business Environment: Macro Factors
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38Business Environment: Micro Factors
4 Stage: Experiments
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39Introduction to Interviews
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40Who Should You Talk to?
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41Don't Talk to Your Mom
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425 Steps to Get Useful Interviews
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43How Many Interviews Do You Need
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44How to Invite for an Interview
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45Interviews: Practical Task
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46Interviews: 5 Practical Tips
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47[Optional] Customer Journey Map #2: Introduction
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48[Optional] Customer Journey Map #2: The Concept
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49[Optional] Customer Journey Map #2: Example
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50[Optional] Customer Journey Map #2: Practical Task
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51[Optional] Customer Journey Touchpoints
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52Introduction to Blue Ocean Strategy
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53Blue Ocean Strategy Framework
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545 Steps to Create Your Blue Ocean
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55Blue Ocean Strategy: Practical Task #1
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56Blue Ocean Strategy: Practical Task #2
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57Formula of Positioning Statement
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58Positioning Statement Example
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59[Optional] 8 Directions for Your Differentiation Point
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60Positioning Statement: Practical Task #1
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61Positioning Statement: Practical Task #2
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62[Optional] Foundations of Building a Strong Brand
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63Irresistible Offer in Practice
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64Formula of Irresistible Offer
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65Touchstone of Irresistible Offer
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66Believability of Irresistible Offer
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67Irresistible Offer: Practical Task
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68Practice Test #1: Idea, Research and Interview Stages