Kotler's Strategic Marketing Management Case Examples
- Description
- Curriculum
- FAQ
- Reviews
Want to learn Marketing Management much better than just reading Kotler’s Marketing Management? Want to really do well in your marketing exams, interviews and real life situations?
Look at this Udemy course only where you can
-
Not only recap all the marketing concepts quickly in 9 hours but also
-
Learn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th edition
-
Preview many lectures to see the content for yourself
-
Clear your doubts on this topic any time while doing the course
-
Get Udemy’s 30 days Money Back Guarantee
I also started my marketing journey in life by reading Kotler’s Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.
This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years’ experience in companies like Unilever and Johnson & Johnson
You can also use it as document to recap concepts of any of the chapter whenever needed.
Look at what are students like you saying about this course
“Great course. Fulfills a gap of the solutions to the cases given in Kotler’s Marketing Management.”
“Great course. Latest marketing knowledge with all the answers to Kotler’s cases!”
“Great examples in the assignments, the units are divided well, and easy to study”
“Really clear explanation of Kotler’s latest marketing concepts. Enjoyed the practical aspect of cases discussed. Highly recommended to apply the knowledge gained here in real life.”
“I found this course useful for a quick snapshot of Marketing management book of Kotler. Specially 16th edition is covered”
“good for the business person for getting new idea”
“I am very happy”
Preview for yourself 50% of lectures covering each section. If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler’s Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
-
2
Chapter 1- Defining Marketing for the New RealitiesAt the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 1 “Defining Marketing for the New Realities”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
3
Does Marketing Create or Satisfy Needs?
-
4
Shifts in Marketing
-
5
Nike
-
6
Disney
-
7
Chapter 2- Marketing Planning and Management
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 2 “Marketing Planning and Management”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
8
Google
-
9
Zappos
-
10
What Good Is a Mission Statement?
-
11
Marketing Planning
-
12
Chapter 3- Analyzing Consumer Markets
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 3 “Analyzing Consumer Markets”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
13
Aravind Eye Care System
-
14
Paytm
-
15
Is Target Marketing Ever Bad? (From Chapter 6 of 14th Edition)
-
16
Mental Accounts (From Chapter 6 of 14th Edition)
-
17
Chapter 4- Analyzing Business Markets
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 4 “Analyzing Business Markets”
•Learnt the answer to any questions asked in this Chapter
•Learnt the solution to the cases given in this Chapter
-
18
Udaan
-
19
Salesforce.com
-
20
How Different Is Business-to-Business Marketing? (From Chapter 7 of 14th Ed.)
-
21
B-to-C & B-to-B Concepts (From Chapter 7 of 14th Edition)
-
22
Chapter 5- Conducting Market Research
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 5 “Conducting Market Research”
•Learnt the answer to any questions asked in this Chapter
•Learnt the solution to the cases given in this Chapter
-
23
IDEO
-
24
LEGO
-
25
What Is the Best Type of Marketing Research? (From Chapter 4 of 14th edition)
-
26
Survey Quality (From Chapter 4 of 14th edition)
-
27
Chapter 6- Identifying Market Segment and Target Customers
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 6 “Identifying Market Segments and Target Customers”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
28
L'OREAL
-
29
MJUNCTION
-
30
Is Mass Marketing Dead? ( From Chapter8 of 14th Edition)
-
31
Marketing Segmentation Schemes ( From Chapter8 of 14th Edition)
-
32
Chapter 7- Crafting a Customer Value Proposition and Positioning
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 7 “Crafting a Customer Value Proposition and Positioning”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
33
Unilever : Axe and Dove
-
34
LENSKART
-
35
What Is the Best Way to Position? (From Chapter 10 of 14th edition)
-
36
Attributes and Benefits (From Chapter 10 of 14th edition)
-
37
Chapter 8-Designing and Managing Products
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 8 “Designing and Managing Products”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
38
APPLE
-
39
CASPER
-
40
TOYOTA
-
41
With Products, Is It Form or Function? (From Chapter 12 of 14th edition)
-
42
Product & Service Differentiation (From Chapter 12 of 14th edition)
-
43
Chapter 9- Designing and Managing Services
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 9 “Designing and Managing Services”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
44
THE RITZ-CARLTON
-
45
NORDSTROM
-
46
Is Service Marketing Different from Product Marketing?
-
47
Educational Institutions
-
48
Chapter 10- Building Strong Brands
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 10 “Building Strong Brands”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
49
LOUIS VUITTON
-
50
MUJI
-
51
Are Brand Extensions Good or Bad? (From Chapter 9 of 14th edition)
-
52
Brand Equity Models (From Chapter 9 of 14th edition)
-
53
Chapter 11- Managing Pricing and Sales Promotion
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 11 “Managing Pricing and Sales Promotion”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
54
PRICELINE
-
55
UBER
-
56
Is the Right Price a Fair Price? ( From Chapter 14 of 14th edition)
-
57
Pricing Methods (From Chapter 14 of 14th edition)
-
58
Chapter 12- Managing Marketing Communications
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 12 “Managing Marketing Communications”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
59
RED BULL
-
60
The Best Job in the World
-
61
Should Marketers Test Advertising? (From Chapter 18 of 14th edition)
-
62
Television Advertising (From Chapter 18 of 14th edition)
-
63
Chapter 13- Designing an integrated Marketing Campaign in the Digital Age
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 13 “Designing an integrated Marketing Campaign in the Digital Age”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
64
Burger King
-
65
AccorHotels
-
66
Has TV Advertising Lost Its Power? (From Chapter 17 of 14th edition)
-
67
Communications Audit (From Chapter 17 of 14th edition)
-
68
Chapter 14- Personal Selling and Direct Marketing
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 14 “Personal Selling and Direct Marketing”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
69
Avon
-
70
Progressive Insurance
-
71
Are Great Salespeople Born or Made? (From Chapter 19 of 14th edition)
-
72
Corporate Web Sites (From Chapter 19 of 14th edition)
-
73
Chapter 15- Designing and Managing Distribution Channels
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 15 “Designing and Managing Distribution Channels”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
74
Zara
-
75
TITAN
-
76
Does It Matter Where You Sell?
-
77
Channel Integrations
-
78
Chapter 16- Managing Retailing
At the end of this lecture you will achieve the following
•Recap the concepts taught in Chapter 16 “Managing Retailing”
•Learn the answer to any questions asked in this Chapter
•Learn the solution to the cases given in this Chapter
-
79
UNIQLO
-
80
CROMA
-
81
Should National-Brand Manufacturers Also Supply Private-Label Brands?
-
82
Retail Customer Loyalty
