Social Media Marketing Masterclass: Facebook & Instagram
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- Curriculum
- FAQ
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SOCIAL MEDIA MARKETING MADE SIMPLE
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Designed by a CMO, based on their practical experience and the needs of the market.
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Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.
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Experience practical learning with lots of assignments and example answers from your instructor.
A PRACTICAL COURSE, THAT WORKS
Master the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:
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Confidently manage Facebook and Instagram social media accounts
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Originate concepts and develop social media calendars
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Bring your creative ideas to life with copywriting and design
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Drive engagement through community management
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Track performance and draw insights from social media
YOUR PRACTITIONER INSTRUCTOR
This course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.
SKILLS YOU’LL LEARN
Gain practical social media marketing skills to land and start a job with confidence:
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Setting content pillars
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Content ideation
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Mapping out a social media calendar
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Content repurposing
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Driving user-generated content (UGC)
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Designing impactful creative
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Copywriting engaging captions
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Community management
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Social media listening
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Social media analysis and insights
PRACTICAL CASE STUDIES AND ASSIGNMENTS
Get hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:
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Discord (scaleup, service-based)
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Trinny London (scaleup, product-based)
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ACTA School (early stage startup, service-based)
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CAROL Bike (growth stage startup, product-based)
WHAT WOULD YOU GET WITH THE MASTERCLASS?
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Self-paced learning with lifetime access to 4 hours of on-demand content
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Udemy certificate to showcase your new skills on LinkedIn or your CV
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Practical templates that you can reuse in your job
PRACTICAL TEMPLATES
During the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:
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Template: Social media content bank
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Checklist: Sources of content ideas
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Template: Social media calendar
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Template: Social media dashboard
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Template: Design brief
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Example: Canva templates brief
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Example: Animation design brief
ABOUT INSTRUCTOR
Victoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.
Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.
Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.
Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.
Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.
Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.
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1Masterclass outlineVideo lesson
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
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2Masterclass planVideo lesson
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
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3Learning tipsVideo lesson
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
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4Intro into social mediaVideo lesson
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
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5Facebook overviewVideo lesson
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
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6Instagram overviewVideo lesson
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
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7Social media processVideo lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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8Brand and tone of voice (TOV)Video lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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9Case study: CAROL BikeVideo lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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10Case study: DiscordVideo lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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11TOV AnalysisText lesson
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12Content PillarsVideo lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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13Case study: Content pillars for CAROLVideo lesson
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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14Content pillars for DiscordText lesson
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15Concept ideationVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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16Framework ‘10 content sources’Video lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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17Content Source: BrandVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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18RepurposingVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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19Repurposing forACTAText lesson
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20Content Source: TeamVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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21UGCVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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22Content Source: PartnersVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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23CompetitorsVideo lesson
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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24Idea selectionVideo lesson
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
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25Social media calendarVideo lesson
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
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26Social media toolsVideo lesson
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
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27Copywriting in social mediaVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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285 rules of copywritingVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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29CopywritingText lesson
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305 rules of social media copywritingVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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31Content checklistVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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32Copy for different formatsText lesson
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33HashtagsVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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34Bio writingVideo lesson
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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35Visuality in social mediaVideo lesson
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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36Creatives for social mediaVideo lesson
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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37Content productionVideo lesson
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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38Canva designsVideo lesson
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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39Canva designText lesson
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40Design briefsVideo lesson
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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41The basicsVideo lesson
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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42ReactiveVideo lesson
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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43ProactiveVideo lesson
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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44Operational tipsVideo lesson
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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45UGC managementVideo lesson
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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