Social Media Marketing Advertising with Dekker (SMMA)
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Groundbreaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.
This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.
I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this.
This course will evolve over time, but the key components right now are:
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LinkedIn lead generation and customer acquisition
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Facebook for cost-effective social media marketing
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Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing ads
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Advanced LinkedIn advertising methods
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Advanced social media marketing targeting techniques
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Using Instagram within the Facebook advertising platform
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Lots and lots of real examples of projects I personally worked on…and case studies that I pulled from other sources including Facebook itself
This course is for anyone involved in social media marketing, including marketing managers and consultants.
This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:
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How to acquire customers quickly and cheaply
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How to run advertisements on facebook, linkedin, tiktok, twitter, and more
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How to optimize your campaigns to maximize ROI
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Advanced targeting techniques that very few people know about
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How to get short-term revenue as well as long-term growth from social media ads
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How run virtually every type of ad, including videos, images, inbox messages, and more
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Learn to amplify your organic content with paid media
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Plan social media ads for every stage of the marketing funnel
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How to pull everything together into a coherent social media advertising plan
Let’s get started!
Sincerely,
Dekker Fraser, MBA
Your Social Media Marketing Instructor
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1Introduction to Social Media AdvertisingVideo lesson
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22 Types of Digital MarketingVideo lesson
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3When ROI Does Not MatterVideo lesson
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45 Advanced Digital Marketing TipsVideo lesson
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5More BenchmarksVideo lesson
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6Digital Marketing Calendar ManagementVideo lesson
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7Anti Detect BrowsersVideo lesson
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8Introduction to Facebook AdvertisingVideo lesson
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9Introduction to Facebook Ads for Consumer MarketingVideo lesson
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10Introduction to Facebook Consumer MarketingQuiz
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11How to Set Up a Facebook Ads Awareness Campaign to Maximize ReachVideo lesson
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12What Is Broad Facebook AdvertisingVideo lesson
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13Broad Facebook AdvertisingQuiz
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14Reach as a Facebook Ads GoalVideo lesson
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15Awareness Objective: People Need to Hear about You to Buy You!Video lesson
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16AwarenessQuiz
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17Memory as an Advertising ObjectiveVideo lesson
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18Memory for Facebook AdsQuiz
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19Advertising Old Brands & New BrandsVideo lesson
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20How Advertising Really WorksVideo lesson
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21Dangers of Relying on Facebook Click Data [Example]Video lesson
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22Profit GrowthVideo lesson
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23Low Frequency for Facebook AdsVideo lesson
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24Low Frequency for Facebook AdsQuiz
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25Optimization & DistinctivenessVideo lesson
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26Facebook Ads Targeting Is Not AccurateVideo lesson
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27Facebook Ads TargetingQuiz
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28Why Facebook Video CPM Is Higher Than ImagesVideo lesson
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29Fixing Inaccuracies with Facebook AdsVideo lesson
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30Fixing Facebook Ads InaccuraciesQuiz
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31Asymmetric AdvantagesVideo lesson
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32Auditing Reach Awareness Campaigns within the Facebook Ads InterfaceVideo lesson
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33Fixing Problematic TargetingText lesson
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34Fixing Facebook Ads TargetingQuiz
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35Geographic Targeting IssueVideo lesson
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36Avoid Junk Inventory PlacementsVideo lesson
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37Facebook Reach Maximization ChallengeVideo lesson
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38Avoid Junk InventoryQuiz
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39Attention MetricsText lesson
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40Can You Trust Facebook's Data?Video lesson
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41Broad Marketing OverviewVideo lesson
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42Narrow Facebook Ads IntroductionVideo lesson
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43Narrow Facebook AdsQuiz
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44Retargeting 1Video lesson
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45Retargeting Facebook Ads 1Quiz
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46Setting Up a Lead Generation Campaign with Standard TargetingVideo lesson
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47Retargeting vs Lead GenerationVideo lesson
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48Setting Up Lookalike Lead Generation CampaignsVideo lesson
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49Lookalike Targeting with Facebook AdsQuiz
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50Retargeting 2Video lesson
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51Retargeting Facebook Ads 2Quiz
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52Setting Up a Retargeting Campaign with Facebook AdsVideo lesson
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53Other In-Market TargetingVideo lesson
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54In-Market AdsQuiz
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55Facebook Audience Management 1 - Customer ListVideo lesson
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56Facebook Audience Management 2 - LookalikesVideo lesson
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57Audience Management 3 - LeadEnforceVideo lesson
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58Targeting Facebook AudiencesQuiz
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59Instant Experiences Advantages with Facebook AdsVideo lesson
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60Instant Experience ExampleVideo lesson
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61Creating Instant ExperiencesVideo lesson
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62Creating Instant Experiences - TemplatesVideo lesson
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63Facebook Dynamic CreativeVideo lesson
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64Dynamic Creative AdsQuiz
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65Narrow Advertising OverviewVideo lesson
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66Narrow Facebook AdsQuiz

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