Ground-Breaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.
This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.
I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this.
This course will evolve over time, but the key components right now are:
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LinkedIn lead generation and customer acquisition
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Facebook for cost-effective social media marketing
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Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing ads
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Advanced LinkedIn advertising methods
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Advanced social media marketing targeting techniques
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Using Instagram within the Facebook advertising platform
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Lots and lots of real examples of projects I personally worked on…and case studies that I pulled from other sources including Facebook itself
This course is for anyone involved in social media marketing, including marketing managers and consultants.
This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:
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How to acquire customers quickly and cheaply
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How to run advertisements on facebook, linkedin, tiktok, twitter, and more
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How to optimize your campaigns to maximize ROI
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Advanced targeting techniques that very few people know about
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How to get short-term revenue as well as long-term growth from social media ads
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How run virtually every type of ad, including videos, images, inbox messages, and more
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Learn to amplify your organic content with paid media
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Plan social media ads for every stage of the marketing funnel
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How to pull everything together into a coherent social media advertising plan
Let’s get started!
Sincerely,
Dekker Fraser, MBA
Your Social Media Marketing Instructor
Facebook B2C Consumer Social Media Advertising
Facebook B2B Social Media Advertising
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4Introduction to Facebook Advertising
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5Introduction to Facebook Ads for Consumer Marketing
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6Introduction to Facebook Consumer Marketing
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7How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach
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8What Is Broad Facebook Advertising
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9Broad Facebook Advertising
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10Reach as a Facebook Ads Goal
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11Awareness Objective: People Need to Hear about You to Buy You!
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12Awareness
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13Memory as an Advertising Objective
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14Memory for Facebook Ads
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15Advertising Old Brands & New Brands
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16How Advertising Really Works
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17Dangers of Relying on Facebook Click Data [Example]
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18Profit Growth
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19Low Frequency for Facebook Ads
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20Low Frequency for Facebook Ads
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21Optimization & Distinctiveness
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22Facebook Ads Targeting Is Not Accurate
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23Facebook Ads Targeting
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24Fixing Inaccuracies with Facebook Ads
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25Fixing Facebook Ads Inaccuracies
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26Asymmetric Advantages
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27Auditing Reach Awareness Campaigns within the Facebook Ads Interface
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28Fixing Problematic Targeting
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29Fixing Facebook Ads Targeting
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30Facebook Reach Maximization Challenge
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31Avoid Junk Inventory Placements
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32Avoid Junk Inventory
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33Attention Metrics
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34Can You Trust Facebook's Data?
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35Broad Marketing Overview
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36Narrow Facebook Ads Introduction
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37Narrow Facebook Ads
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38Retargeting 1
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39Retargeting Facebook Ads 1
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40Setting Up a Lead Generation Campaign with Standard Targeting
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41Setting Up Lookalike Lead Generation Campaigns
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42Lookalike Targeting with Facebook Ads
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43Retargeting 2
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44Retargeting Facebook Ads 2
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45Setting Up a Retargeting Campaign with Facebook Ads
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46Other In-Market Targeting
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47In-Market Ads
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48Facebook Audience Management 1 - Customer List
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49Facebook Audience Management 2 - Lookalikes
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50Audience Management 3 - LeadEnforce
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51Targeting Facebook Audiences
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52Instant Experiences Advantages with Facebook Ads
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53Instant Experience Example
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54Creating Instant Experiences
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55Creating Instant Experiences - Templates
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56Facebook Dynamic Creative
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57Dynamic Creative Ads
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58Narrow Advertising Overview
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59Narrow Facebook Ads