SEO Strategy 2024. SEO training to Unleash Career Potential!
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Are you eager to kickstart your career in SEO? Seize your opportunity to learn top SEO techniques from practicing specialists thriving in digital marketing environments.
Gain valuable skills and build your resume within just 1 month of dedicated training. On top of that, ensure you can revisit materials whenever needed with lifetime access.
Based on industry insights and crafted by seasoned professionals, this SEO course provides over 12 hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize digital marketing campaigns and how to create a successful SEO strategy that will help websites rank higher in search results and attract more traffic.
Join a thriving community of over 150,000 students who have chosen our course to advance their SEO skills and achieve their career goals.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
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A clear understanding of SEO strategy and its crucial role in online success
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The fundamentals of SEO and why they’re more important than ever
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Difference between Old School and New School SEO approaches
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Understanding the role expectations of an SEO specialist
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Real-world exploration of current job opportunities and review of real vacancies
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Mastery of essential skills for becoming a sought-after SEO professional
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Unraveling the mechanics of search engines and their functioning
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Investigation into Google ranking factors, algorithms, and penalties
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Hands-on engagement with the Google Search Console
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Practical ways to make sure that the website isn’t blocked or filtered
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Most common SEO promotion practices
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Ways to find and analyze competitors with the help of automatic tools
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SWOT and 7P methods
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Assessment of website performance via comprehensive analysis
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Goal setting and creation of a foundational SEO strategy based on insights
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How to measure SEO performance with the help of AIOSEO
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Enhancement of a website’s technical components for improved visibility and user experience
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Effective utilization of a diverse range of tools for technical SEO excellence
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Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
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How to conduct keyword research: from brainstorming to clustering and placing semantics
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Optimizing keyword analysis with the help of automatic tools
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How to create a user-friendly website
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Best ways to look for relevant topics to your niche
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Creating SEO-friendly content
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Exploring E-E-A-T principles
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Measuring content performance
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Creating content plan
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Why off-page optimization is important for SEO
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Main link building strategies, prospects, and tools
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What types of links you can incorporate into your strategy, including editorial, earned, and paid links
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How to identify high-quality sources of paid links
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How to leverage editorial links effectively for the growth and success of your business
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Building high-quality backlinks and earning mentions on other resources
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How to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authority
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Examine backlink profiles using The Majestic Site Explorer
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Harness the power of ChatGPT for Search Engine Optimization
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Fundamentals of Local SEO
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Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
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Generating leads with quiz marketing and Boosting Lead tool.
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Job search tips and tricks
Don’t miss your chance to become a valued member of in-house SEO teams with a yearly salary of $64k.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
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We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
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We’ve collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
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Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
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Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She’s also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
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Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: Checklists, resume template, and video tutorials to make the course more interactive and valuable.
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Lifetime access to the course and any future updates.
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Students’ Support: If you have questions, I will always be willing to answer them.
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A free copy of the “Cutting-Edge Digital Marketing” book.
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Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
Dive into the course content with peace of mind, thanks to Udemy’s 30-Day money-back guarantee!
Click the “Buy now” to enroll in this SEO course right now and embrace your growth opportunities!
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1Mastering SEO: From Fundamentals to Professional TechniquesVideo lesson
Introduction to SEO
Grasping the significance of SEO in digital marketing
Steps to effectively complete the course
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2What Is SEO and Why Is It ImportantVideo lesson
Fundamentals of SEO and reasons why it is essential.
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3SEO ComponentsVideo lesson
Main SEO components: technical optimization, on-page, and off-page.
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4SEO Principles to Live ByVideo lesson
The difference between Old School and New School SEO.
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5How to use the Miro board ChecklistVideo lesson
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6How to study on Udemy effectively?Video lesson
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7The basics of SEO strategy and why businesses need it.Quiz
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10What Is Search Engine and How It WorksVideo lesson
Definition of search engine and central principles of its work (crawling, indexing, ranking).
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11Requirements for the Website to Be IndexedVideo lesson
Aspects to take into account to get websites on Google.
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12How to Check if Your Website is Indexed. Google Search ConsoleVideo lesson
Practical ways to check if search engines index your website.
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13Google Ranking FactorsVideo lesson
Criteria used by Google's search algorithm to determine the relevance and quality of a website's content.
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14Google Search AlgorithmsVideo lesson
Google updates that influence the formation of search results.
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15White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEOVideo lesson
Promotion methods that are encouraged by Google and the ones that are believed to be risky. Penalties and sanctions.
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16How to Check Your Website for Updates and if It’s Being BlockedVideo lesson
Practical ways to make sure that the website isn’t blocked manually or filtered by any algorithms. Panguin Tool.
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17How to Remove the Effect of the Filter Algorithm From the WebsiteVideo lesson
Measures to take if you detect some issues with a website.
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18SEO Promotion Tips - Safe Ways to Rank HigherVideo lesson
Most common white-hat SEO practices.
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19SummaryVideo lesson
A quick recap of the section that helps you to structure all the information and revise the key takeaways.
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20Ways to Find Your Competitors OnlineVideo lesson
Basic methods to find your SEO competitors online.
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21How to Identify Competitors With Similar Web and SemrushVideo lesson
Some ways to find competitors with the help of automatic tools.
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22General Methods to Evaluate Competitors: SWOT, 7PVideo lesson
SWOT and 7P as methods to use for conducting primary research on competitors
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23The Primary Analysis of Competitors’ WebsitesVideo lesson
Points to consider when looking at competitors’ websites.
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24Practical Lesson on the Primary Competitor AnaylisisVideo lesson
Basic steps to take to conduct competitors' research.
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25The Primary Analysis of Your WebsiteVideo lesson
Analyze the current state of affairs on the website and conduct the primary audit.
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26Regular SEO AuditsVideo lesson
Why just one SEO site audit is enough.
How to quick website improvements.
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27How to Set SMART GoalsVideo lesson
What SMART goals are and how to set them specifically for SEO.
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28What are KPIs. Google Search Console as a Primary Tool to Check ThemVideo lesson
How to choose and analyze basic key performance indicators.
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29Ahrefs Webmaster ToolsVideo lesson
Introducing a tool that can help you fix your website’s On-Page SEO issues.
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30Statistics Simplified: Easy and Actionable Ways to Track Most Crucial MetricsVideo lesson
A quick rundown on 3 actionable ways to gain more control over SEO strategy.
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31How to Optimize Your SEO Efforts and Make the Best of AI-Powered ToolsVideo lesson
Actionable ways to save time and organize your SEO processes efficiently.
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32How to monitor your company’s reputation on the web?Video lesson
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
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33How to Create a Basic SEO StrategyVideo lesson
Main aspects of an SEO strategy. Summary.
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34Technical Optimization: Aims and TasksVideo lesson
What is technical optimization and its role in SEO.
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35HTTP Status CodesVideo lesson
Definition and classification of HTTP Status Codes. Ways to check them.
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36Error 404Video lesson
Practical tips and tricks to help you handle Error 404 pages on your website.
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37301 and 302 RedirectsVideo lesson
Definition of redirects and right way to use them.
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38Practical Lecture About RedirectsVideo lesson
Practical ways to implement and set up redirects.
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39Title H1, Subtitles H2 and H3Video lesson
Practical lesson on title tags and headings.
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40Metatags: Title, Description, KeywordsVideo lesson
Essential meta tags: title, description, and keywords.
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41Friendly URLsVideo lesson
Tips on how to optimize URLs for better search engine visibility.
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42Tag Metarobots, Canonical, HreflangVideo lesson
Ways to use these tags to improve your website's SEO.
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43Markup, Microdata MarkupVideo lesson
How to use markup and microdata markup to improve your website's visibility in search engines.
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44How to Use Google’s Structured Data Markup HelperVideo lesson
Practical lecture on how to add structured data to the website.
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45Ways of Pagination Optimization, Filtering and SortingVideo lesson
The importance of optimizing your website's pagination and providing some tips on how to do so effectively.
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46Device OptimizationVideo lesson
Tips on how to ensure your website is optimized for all devices.
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47How to Check Device OptimizationVideo lesson
How to check if your website is optimized for different devices, including mobile phones, tablets, and desktop computers.
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48Website Cashing and IndexingVideo lesson
Ways to make sure your website is properly cached and indexed.
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49Tips to Improve Website Caching and IndexingVideo lesson
Recommendations on how to make cashing and indexing better.
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50How to Create sitemap.xmlVideo lesson
Definition of a sitemap and reasons why it's essential to create it.
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51How to Create robots.txtVideo lesson
Practical lesson on creating robots.txt files.
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52Website Loading Speed: How to Check ItVideo lesson
The importance of website speed for SEO and how to measure it.
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53Website Loading Speed: What You Need to DoVideo lesson
Google PageSpeed Insights as a free tool for checking website loading speed.
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54Practice: Image OptimizationVideo lesson
In this lesson, you will have the ability to learn image optimization through practice with ShortPixel tool.
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55Duplicate ContentVideo lesson
What duplicate content is, why it's bad for SEO, and how to check for it on your website.
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56How to use proxy for your SEO-promotion.Video lesson
Learn why you need to use proxies and what can help you deal with them correctly.
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57Summary of the Technical OptimizationVideo lesson
A quick recap of the section that helps you to structure all the information and revise the key takeaways.
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58Introduction to the Keyword ResearchVideo lesson
First insights into keyword analysis.
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59Keywords Tendencies in SEO. User IntentVideo lesson
A brief overview of the latest tendencies in SEO. The role of search intent in keyword research.
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60What is Semantic Core? Why Do We Need It. Algorithm of Collecting KeywordsVideo lesson
The notion of semantic core. Main stages of its composition.
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61Structure of keywords. Long tail keyword strategyVideo lesson
Main components of keywords. The benefits of long-tail keyword strategy.
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62Types of KeywordsVideo lesson
A description of different keyword categories.
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63BrainstormingVideo lesson
Tips and tricks on how to generate keyword ideas with examples.
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64How to Choose the Right KeywordsVideo lesson
5 points to consider while selecting keywords to target.
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65Analysis of Сompetitors' WebsitesVideo lesson
Practical lecture on how to analyze competitors using Ahrefs tools.
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66SE Ranking, SEO tool. How to monitor keyword ranking?Video lesson
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
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67Google Trends and Google Keyword Planner as Instruments to Collect StatisticsVideo lesson
A brief guide to Google instruments that can be used for keyword research.
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68Ahrefs as a Keyword Research ToolVideo lesson
Practical lecture on how to conduct in-depth keyword research with the help of Ahrefs.
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69How to make an effective SEO workflowVideo lesson
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
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70Keyword Clustering ProcessVideo lesson
Practical lecture on how to divide keywords into groups.
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71Placing the SemanticsVideo lesson
Basic tips on the website optimization with the help of generated keywords.
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72IntroductionVideo lesson
A brief welcome to the next section of the course and intro to the topic.
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73Website Structure. Types and ElementsVideo lesson
A definition of a website structure, its types and role.
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74Types of Website Structure: HierarchicalVideo lesson
Description, scheme, and example of the hierarchical website structure.
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75Types of Website Structure: LinearVideo lesson
Description, scheme, and example of the linear website structure.
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76Types of Website Structure: Matrix or WebbedVideo lesson
Description, scheme, and example of the matrix (webbed) website structure.
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77Website ElementsVideo lesson
A brief overview of the most important website components with examples.
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78What Makes a Good Website Structure and How to Create ItVideo lesson
Must-haves of a good user-friendly website described.
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79Website UsabilityVideo lesson
A word on website usability from the lecturer.
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80Website Usability PrinciplesVideo lesson
Main aspects to take into account while creating your website.
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81SummaryVideo lesson
A brief recap of the things learned in the section.
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