SEO Strategy 2024. SEO training to TOP rank your website!
Become an expert in Search Engine Optimization and learn to use the best SEO tools!
Creating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?
This SEO course provides over eleven hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
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A clear understanding of SEO strategy and its crucial role in online success
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The fundamentals of SEO and why they’re more important than ever
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Difference between Old School and New School SEO approaches
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Understanding the role expectations of an SEO specialist
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Real-world exploration of current job opportunities
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Mastery of essential skills for becoming a sought-after SEO professional
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Unraveling the mechanics of search engines and their functioning
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Investigation into Google ranking factors, algorithms, and penalties
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Hands-on engagement with the Google Search Console
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Practical ways to make sure that the website isn’t blocked or filtered
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Most common SEO promotion practices
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Ways to find and analyze competitors with the help of automatic tools
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SWOT and 7P methods
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Assessment of website performance via comprehensive analysis
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Goal setting and creation of a foundational SEO strategy based on insights
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How to measure SEO performance with the help of AIOSEO
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Enhancement of a website’s technical components for improved visibility and user experience
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Effective utilization of a diverse range of tools for technical SEO excellence
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Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
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How to conduct keyword research: from brainstorming to clustering and placing semantics
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Optimizing keyword analysis with the help of automatic tools
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How to create a user-friendly website
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Best ways to look for relevant topics to your niche
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Creating SEO-friendly content
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Exploring E-E-A-T principles
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Measuring content performance
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Creating content plan
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Why off-page optimization is important for SEO
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Main link building strategies, prospects, and tools
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What types of links you can incorporate into your strategy, including editorial, earned, and paid links
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How to identify high-quality sources of paid links
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How to leverage editorial links effectively for the growth and success of your business
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Building high-quality backlinks and earning mentions on other resources
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How to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authority
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Examine backlink profiles using The Majestic Site Explorer
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Fundamentals of Local SEO
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Using AI for creating unique, engaging content
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Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
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We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
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We’ve collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
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Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
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Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She’s also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
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Theory: 11+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
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Lifetime access to the course and any future updates.
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Students’ Support: If you have questions, I will always be willing to answer them.
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A free copy of the “Search Engine Optimization” chapter from my Cutting-Edge Digital Marketing book.
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Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, Chat GPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Enroll in this SEO course right now and get your website to the top of Google!
Website and Content: Level one of the SEO Pyramid
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1
What is search engine optimization?SEO Strategy: uses of search engine optimization and how it helps your campaign.
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2
SimilarWeb service overview. Learn how to analyze traffic and study the market.
A practical overview of the SimilarWeb service.
Competitive analysis.
Learn how to use the SimilarWeb service to analyze traffic and determine how much traffic comes to competitors from search engines.
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3
SemRush overview. Traffic analysis. Comparison with competitors. Niche research.
A practical overview of the SemRush service.
Detailed traffic analysis and comparison with competitors.
Study traffic on sites with a small audience.
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4
The pros and cons of search engine optimization and PPC advertising.
The advantages and disadvantages of search engine and PPC advertising traffic.
Why you should use both search engine optimization and PPC advertising.
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5
SEO checklistFill out a comprehensive strategy table as you go through the course!
To make this course as practical as possible, I have prepared a checklist template.
You can download this template in the lesson material section or by using the Google drive link provided to you.
While working through this course, you will learn about - technical optimization - content, keywords - and link mass building.
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How to use the Miro board Checklist
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How do search engines work?
How to understand search engine algorithms.
The factors that influence ranking.
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8
How to study on Udemy effectively?
Keywords: Second Level of the SEO Pyramid
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9
Website and Content: The Basics of SEO
What you need to be number one in search engines.
Specifications that affect search engine ranking.
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10
How to check site availability? Uptimerobot service overview
Site monitoring services.
A practical overview of the Uptimerobot service.
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What is a search engine index? Site visibility.
How to check whether a search engine sees your site.
What to look for when doing a site visibility check.
How to find or recover lost content.
A practical overview of the Web Archive Service.
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Analytic tools to measure website loading speed and mobile friendliness.
How fast your site should load.
What to look for when analyzing mobile friendliness and download speed.
Practical overview of the Pingdom Tools, Pagespeed Insights, and Google Mobile Friendly Test services.
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Basic SEO tools. Google Search Console Review
SEO analyzation tools and how they help your campaign.
A hands-on overview of the Google Search Console.
Learn how to analyze search results, site visibility, manual penalties, and security errors.
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14
Website Audit with Ahrefs Webmaster Tool
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15
Regular SEO Audits
Why just one SEO site audit is enough.
How to quick website improvements.
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Traffic Analysis with Google Analytics.
A hands-on overview of Google Analytics.
Analysis of traffic sources and their dynamics.
How to correlate traffic data with Google algorithm updates.
Why you should use Google Search Console and Google Analytics in conjunction with each other.
How to measure search performance.
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Any Site's Traffic Analysis with Ahrefs
Practical lesson on how to analyze website traffic of your competitors with a SEO tool - Ahrefs
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Server response codes. 3 golden SEO rules that everyone breaks.
An overview of the 404, 200, and 301 server responses.
The 3 golden rules of SEO.
Server response services.
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Content and uniqueness
Types of content.
How to find duplicate content.
Services that will help you check content uniqueness.
Video tutorial on how to use content uniqueness services.
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How to search for popular topics? Exploding Topics
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How to search what Content of competitors is popular. Buzzsumo
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How to create SEO articles as a PRO?
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
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How to collect search queries. AnswerThePublic
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Ever living Content
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Content Plan
Links: Level 3 of the SEO Pyramid
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How to choose keywords for your site.
How to collect keywords using the Google Ads Keyword Planner service.
Learn about keyword seasonality with Google Trends.
Learn how to take advantage of SEO software's paid features so you can collect keywords quickly and correctly.
Video tutorial on how to collect keywords.
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How to use proxy for your SEO-promotion.
Learn why you need to use proxies and what can help you deal with them correctly.
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Internal optimization. Where and how to place keywords.
Internal website optimization.
How to distribute keywords.
How the location of keywords affects ranking.
Other ranking factors to take into consideration.
Learn how internal optimization works with an in depth video tutorial
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How to search for key words. Keywordtool.io
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How to search for key words? Serpstat
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SE Ranking, SEO tool. How to monitor keyword ranking?
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
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How to make an effective SEO workflow
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
The Fourth Level of the SEO Pyramid: UX, Brand, Social.
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Links. Ahrefs service overview
Link analysis.
What is PageRank and how it works.
What services to use for link analysis.
A hands on overview of the Ahrefs service
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Analysis of links. Majestic service overview
A hands-on overview of the Majestic link analysis service.
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Analyzing your site and competitors
During this section we will look at how to conduct an effective competitor and link profile analysis
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Case study. The analysis of competitors.
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Evaluation of Donor Domains
During this lesson, we will go over each step of domain rating and how to make it simple and achievable. During the practical part of the session we will look at how to analyze competitors' content, backlinks, keywords, PPC with Ahrefs’ help, how to develop SEO, PPC, and content marketing strategy to outsmart your competition.
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Where to get links?
Where to get links: the white, grey and black approaches.
The types of link placements and how they differ from each other.
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Linkbuilding tactics
In this lesson we are going to talk about the ways to get more links.
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How to improve your link building activities? Linkchecker Service Overview.
Learn how to improve your link building activities, check your backlinks, get constant updates about link building efforts and budgets with the help of Linkchecker.
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How to get links from trustable sources? PRNEWS Service Overview.
A practical overview of PRNEWS service.
Learn how to use PRNEWS to perform all white hat SEO link-building tactics such as content marketing, external content marketing, and outreach.
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How to find On-page SEO errors quicker?
Practical lesson: SEO audit, fast issue check, comprehensive analysis, and website scraping with SEO tools Netpeak Spider and Netpeak Checker.
Google My Business
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The Fourth Level of the SEO Pyramid: UX, Brand, Social
Social media factors, brand signals, and behavioral factors.
Additional indicators that affect ranking.
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How to monitor your company’s reputation on the web?
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
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45
Recap wrap-up summary of the course
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How to Get Your Certificate?
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How to leave a review for this Course?
Q&A and Additional Materials
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Why GMB is Useful. Explore Benefits and Business Value.
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49
Features Overview
Main characteristics of GMB
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50
Registration
Practical lecture on how to register a company. Screencast on registration.
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51
Confirmation
Several methods of verification. Tips on how to go through it.
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52
Setting Up a Profile
Practical lecture on how to set up your profile. Screencast on seeting up a profile.
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53
Multiple Locations
How to create a card for a company with several branches.
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Adding Products and Services
Practical lecture on how to add products. Screencast on adding products.
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Adding Images to GMB
Benefits of adding photos and videos.
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Adding News and Promotions to GMB
Ways to keep your customers informed with GMB.
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Booking Button
Additional feature of GMB.
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Chat
Practical lecture on how to activate messages. Screencast on activating messages.
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FAQ (Questions and Answers)
Another opportunity to interact with customers.
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Opening Hours
Why updating opening hours is a key to customer's satisfaction.
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Menu
How to place a menu on a company card.
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Webpage on the Constructor from Google My Business
GMB constructor as a great solution for growing business.
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Why We Need Reviews and What Their Advantages Are
Benefits of reviews: brand trust, organic traffic, conversion etc.
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How to Get Reviews
Ways to get reviews: promo codes, review discount, QR code etc.
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Tips for working with reviews
Practical recommendations on how to work with reviews
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Aspects that Affect Ranking Factors of Google My Business
Learn more about what factors to take into account to rank higher.
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Analytics Tool to Get Data.
Learn about statistics you can get.
BONUS
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SEO Tools
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69
Content or Links?
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70
How much anchors of internal links affect the ranking of the acceptor page?
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71
How to grow in SEO professionally?
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72
How to use data from Google Analytics to prepare KPI's?
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73
Should I fill in the Title for internal and external links on the site?
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74
What is your TOP-3 SEO tools?
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75
What pages on the site should be closed from indexing?
