Search Engine Optimisation: Grow Free Google SEO Traffic
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Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:
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Understand how Search Engines work, including crawling, indexing and ranking
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Identify the best links for your business and start a link-building campaign
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Avoid breaking Google’s rules
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Optimise your site for search (Technical SEO)
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Research and identify the best keywords for your business
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Identify the different elements of an HTML page and how they contribute to your performance
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Create Search Engine Optimised Content (On-Page)
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Track your performance using Google Search Console and fix errors
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Monitor your natural search performance
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:
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Ensure your site setup will maximise performance
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Select the right keywords for your business
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Create Search Engine Optimised content
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Launch a link-building campaign
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Optimise your business for local search
This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.
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1Introduction to the CourseVideo lesson
Welcome to this course on Search Engine Optimisation (SEO). In this course, we will be diving deep into all aspects of SEO, including how Search Engines work, On-Page, Off-Page, Local, Technical and Google Seach Console.
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2Why Search Engine Optimisation?Video lesson
Search Engine Optimisation is the process of configuring a website to appear higher in the natural or free search engine results for searches relevant to your business. Obtaining a high search result for a business is hugely valuable as it has the potential to dramatically increase website traffic and, therefore, sales and brand awareness.
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3Anatomy of the Search Engine Results Page (SERP)Video lesson
Search Engine Results Pages (SERPs) are web pages displayed to users when they search online using Google. Before optimising your website, you should understand how it might be displayed in the search results. Understanding the layout of a search result page can help you create content that encourages users to click your link.
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4Natural Search vs Paid SearchVideo lesson
The opportunities for businesses to promote their businesses via search engines are Search Engine Optimisation (SEO) and Paid Search. This lecture looks at the pros and cons of both options.
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5Indexing and CrawlingVideo lesson
When Search Engines perform a lightening fast search, they achieve this not by searching the web itself but by querying a massive database of the pages on the website they have built. The process of finding the information on the website is known as 'Crawling' and the database is called the 'Index'.
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6RankingVideo lesson
When a search is performed, search engines query their Index for relevant content and then serve that content to the user in order of relevancy. This order of search results by relevance is called ranking. The higher a website's rank, the more relevant the search engine perceives that site is to the query.
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73 Main SEO ActivitiesVideo lesson
Most SEO tactics fall into three categories:
On-page SEO
Off-page SEO
Technical SEO
All three are vital to your SEO performance. However, they are very different.
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8Black Hat vs White Hat SEOVideo lesson
Search engine optimisation techniques divide into Black Hat and White Hat SEO. Black Hat SEO techniques try to trick search engines into thinking that a website is relevant for a particular search term. White Hat SEO techniques build long-term traffic through quality content and relevant links from other highly ranked sites.
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9Maximising Index inclusionVideo lesson
Basic technical knowledge of how websites work and how Search Engines read them will help you optimise your site for natural search. Technical SEO is about ensuring that a website conforms to the technical requirements of search engines to maximise organic rankings.
Technical SEO is vitally important to your natural search performance because, to include your site in their results, Google and other search engines must be able to find, crawl, understand and index the pages on your website.
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10Domain, brand and Spam ranking factorsVideo lesson
This lecture outlines the domain, brand and spam site factors influencing search engine ranking.
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11Site configuration factorsVideo lesson
Technical SEO refers to the behind-the-scenes set-up of your website, which can improve (or at least not hinder) your SEO performance. This document discusses technical SEO factors related to your site's configuration.
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12What is On-Page SEOVideo lesson
On-page SEO (a.k.a "on-site SEO") is the process of optimising web pages so that users and search engines can better understand your content. The goal is to create content that appears high up on the Search Engine Results Pages (SERPs) for search terms relevant to your business.
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13Keyword ResearchVideo lesson
Keyword research involves finding and analysing keywords your ideal website visitors enter into search engines. It enables you to target the most effective keywords when creating content.
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14Creating Optimised ContentVideo lesson
Once you have completed your keyword research and organised your content into topics, it is time to start planning your content. When people talk about content optimisation, they often refer to content that will drive organic search engine traffic. However, remember you should always be writing for the user and not specifically for Google.
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15What is Off-Page SEOVideo lesson
Off-page SEO includes tasks done off a website to boost the site's search engine rankings. Off-page SEO activities include link building, encouraging branded searches, and increasing engagement on social media.
Off-page SEO aims to get users and search engines to see your site as more trustworthy and authoritative. It is one of the cornerstones of a successful SEO strategy.
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16Link Building & Why it is importantVideo lesson
Link building is the process of building hyperlinks (or "backlinks") to a website to improve search engine performance,
Backlinks are the most important factor used by Google to evaluate a site's authority. When reputable and relevant sites link to or cite your website's content, it is like a 'vote' in favour of that site. All other things being equal, Google and other search engines consider a site with more high-quality links to be of greater authority and places them higher in the search results.
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17Link Building StrategiesVideo lesson
You should encourage sites to link to your content to build authority. Strategies can be passive (i.e. creating content which attracts links) or active (i.e. actively approaching sites for links. Whatever your plan, your site's content must be high quality to make it worth linking to.
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18Local SEOVideo lesson
Local SEO optimises your online presence to increase local traffic, visibility, and brand awareness. Any business with a physical location or that serves a geographic area can benefit from local SEO.
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19How to use Google Search ConsoleVideo lesson
Google Search Console (GSC) is a free tool that allows you monitor your site's search performance and technical SEO health.
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20Monitoring Keyword RankingVideo lesson
Your ranking for a keyword is an unpaid position in search engine results when that keyword is searched on Google or another search engine. Establishing your keyword ranking will allow you to understand your SEO performance and where your site needs more work.

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