“I exceeded my best month ever by DOUBLING it…”
“Valeria gave me some great distinctions that made a big difference for me and I want to share that because we’re closing in on the end of month, and I am really delighted to say that I not only just had my best month ever, but I also had double my best month ever, so I exceeded my best month ever by doubling it, which is amazing, and I am so grateful.” – Dave Elliot | Relationship Coach Legendary Love for Life
“…easy to understand and implement.”
“The PATH of Selling has provided me with the steps we need to take to implement the newly learned concept into a habit that gives us predictable and sustainable results that we want in our business. I know every business owner should expand their knowledge about sales and marketing and I found this training easy to understand and implement.” – Monica G. | 20+ Dental Practice Owner
—————————
Are you a business owner or professional who needs to increase sales but doesn’t like selling?
You feel pressured to bring in more sales but you don’t know where to start and you’re already drowning in everything else you have to do.
Can I lighten the load for you?
You don’t have to chase after clients and you don’t have to be obnoxious for someone to buy from you.
You just need to learn how to build an efficient sales and marketing process WITHOUT being sales-y or pushy.
There IS such a thing, and it works.
We’ve trained over 20,000 people from many different industries how to ATTRACT rather than chase customers, and you can do this too.
And in this course, I’m going to teach you in 2hrs how to build this for your business.
The strategies taught here are rooted in a proven 4-step process that top producers use across different industries to close more sales, more often.
A few things you will learn inside this course:
- The 11 myths about selling that are causing you to unintentionally lose sales
- The 3 keys to blowing past your “selling” blocks so you can become a fearless closer
- Understanding the differences between your sales process, marketing funnel and customer journey — and how they work together to maximize results.
- How to identify where your sales process is getting interrupted & how to fix it so you can stop losing customers
- … PLUS 5+ hours of bonus content that will help you troubleshoot different sales scenarios and more (preview the curriculum below).
By the end of this course, you will have a clear action plan for improving your sales process, your marketing funnel and your customer journey so you can stop being a slave of your business and start streamlining your income.
I look forward to seeing you inside the course!
Your sales coach,
Valeria Grunbaum
The Myths of Marketing and Sales
-
1Let's Begin! Welcome Message from Valeria
Valeria Grunbaum welcomes you to Sales & Marketing Fast Track in 2hrs For Introverts course! In this video, you'll learn what to expect and how to make the most out of this course.
-
2Your Workbook & Training Page
Access your sales and marketing workbook plus additional training resources to help you implement the course material.
The Triad of Success in Marketing and Sales
-
3What is Marketing & Sales, Really?
In this video, you will learn how marketing and sales play an important role in your business. You will also get a high-level view of the different consumer stages and how marketing & sales play work together to grow your business.
-
4Identifying Marketing Problems vs. Sales Problems
Learn how to diagnose whether you are having a marketing problem or a sales problem in your business. By knowing where the problem lies, you will know where to focus.
-
5Distinctions Between Marketing & Sales
Learn the differences between marketing and sales in your business (HINT: they are VERY different!). You will also learn when each one comes into play to produce tangible results for your business.
-
6Marketing without a sales plan
Many business owners do marketing without an actual sales plan. That is like pizza without cheese...what's the point?! In this video, you will learn the consequences of doing marketing without a sales plan and I'll also give you solutions on what to do instead.
-
7Sales without a Marketing plan
In this video, you will learn the consequences of doing sales without a marketing plan and I'll share with you what to do instead.
-
8Marketing & Sales working together
In this video, you will learn why marketing and sales need each other. Learn how the marketing funnel and sales cycle work together to produce tangible results for your business.
The Customer’s Journey Leads the PATH™
-
9Introduction to The PATH of Selling™ Framework
In this video, I'll explain the 5 phases of The PATH of Selling™ framework. I'll also share with you the origin of this framework, why it's so successful and when to implement it.
-
10Build Your Business with 3 Key Factors
Understand the 3 key factors that will take you from connecting with the customer to closing the sale.
-
11Creating your Action Plan
Knowledge is power, but APPLIED knowledge is even better. In this video, you will create an action plan that will help you apply the sales strategies that you are learning here.
The Sales Cycle
-
12What is The Customer journey?
Get a deep understanding of the journey that your customers go through from the moment they become aware of your product or service to them actually buying from you.
-
13When The Buying Decision is Interrupted - Awareness
Learn the 4 main reasons why the buyer's journey gets interrupted during the Awareness stage and what you can do to minimize the chances of losing the customer at this stage.
-
14When The Buying Decision is Interrupted - Exploration
Learn the 5 main reasons why the buyer's journey gets interrupted during the Exploration stage and what you can do to minimize the chances of losing the customer at this stage.
-
15When The Buying Decision is Interrupted - Consideration
Learn the 7 main reasons why the buyer's journey gets interrupted during the Consideration stage and what you can do to minimize the chances of losing the customer at this stage.
-
16When The Buying Decision is Interrupted - Buying Action
Learn the 6 main reasons why the buyer's journey gets interrupted during the Buying Action stage and what you can do to minimize the chances of losing the customer at this stage.
-
17When The Buying Decision is Interrupted - Post purchase experience
Learn the 4 main reasons why the buyer's journey gets interrupted during the Post-Purchase Experience stage and what you can do to minimize the chances of losing the customer at this stage. And yes, you can lose the customer even after they buy.
-
18When The Buying Decision is Interrupted - Advocacy
Learn the 5 main reasons why the buyer's journey gets interrupted during the Advocacy stage and what you can do to minimize or neutralize an interruption at this stage.
The Marketing Funnel as a Lead Generation Strategy
-
19What is a Sales Cycle
Gain a deeper understanding of the Sales Cycle steps, and what to do to maximize results from your sales process.
-
20The Sales Cycle Interrupted -Prospecting
Learn the 7 reasons why your Sales Cycle is getting interrupted at the Prospecting level, and what changes you need to make to avoid this from happening.
-
21The Sales Cycle Interrupted -Discovery
Learn what the Discovery stage is and the 5 reasons why your Sales Cycle is getting interrupted at the Discovery level, and what changes you need to make to avoid this from happening.
-
22The Sales Cycle Interrupted - Negotiation
Learn the 9 things that you probably are doing during the Negotiation process that are making you lose customers and how to avoid the sales cycle from getting interrupted at this stage
-
23The Sales Cycle Interrupted - Sale
Learn the 6 reasons why you could be losing customers in the Sale stage and what you need to change immediately to avoid this from happening.
-
24The Sales Cycle Interrupted - Delivery & Post Sale
Learn the 7 biggest mistakes that companies do at the Delivery & Post Sale that can interrupt the sales cycle and can cost you thousands if not hundreds of thousands of dollars in lost business.
-
25The 3 Keys or Sales Success
Learn what you need to do consistently to improve productivity and increase sales success.
BONUS: Additional Resources, FAQs & Common Challenges With Sales
-
26The Marketing Funnel Step by Step
In this video, you will learn how the customer progresses through the different stages of your marketing funnel - from the market all the way to them becoming an advocate for your brand/product/service. You will also learn the math behind the marketing activities during each of the customer stages.
-
27Bringing It All Together - Customer Stages
Gain a deeper understanding of each of the marketing funnel steps and this plays a role in helping your potential buyer move through the customer stages effectively.
-
28The 7 key Marketing Strategies Revealed
In this video, you will learn the truth about the 7 key marketing strategies, how they work and why they work. This will help you make better decisions when designing your marketing funnel and investing your marketing dollars.
-
29Implementing the Marketing Funnel In Your Business
Learn how to stop doing marketing ACTIVITIES and start creating marketing STRATEGIES that work for your company. Get ready to create your strategy during this lesson.
-
30The Marketing Plan is your compass
Understand the significance behind creating your marketing plan and how it relates to the growth of your business.
-
31Next Steps For You & Final Words
In this video, we will wrap up the course and I'll give you my recommended next steps to keep your sales and marketing going and GROWING.
Bonus Lecture
-
32The 3 things that are most likely making your business lose money right now
Learn the 3 reasons why your business is losing money right now and what to do instead.
-
33The advice my mom gave me can transform your business
My mom's advice changed my perspective and made me who I am today. In this video, I'm sharing this advice with you along with how it opened up a world of opportunities and fast-tracked me to my dreams.
-
34Are You Tired of Losing Customers?
Have you worked with a client for weeks or even months to only find out later they bought from your competition? Learn 4 strategies you need right now to increase client retention and stop losing clients to your competitors.
-
35Learn the 7 Actions to Take to Regain Strength in Your Industry
A business owner told me with concern “My industry is changing and I’m still trying to figure it out”. In this video, I want to show you 7 immediate actions you can take to become stronger & stay relevant in your industry. You don’t need to do all 7, but I recommend you do at least #1, #5, and #7.
-
363 Steps to Reduce Customer's Rejection
I used to take rejection personally. It drained me, and I suffered every time I heard the word "NO". The customer's rejection took me away from being at my very best until I did what I will share with you in this video.
-
376 Ways To Overcome Obstacles During These Times
When we get an obstacle in our way, sometimes it feels like we hit a wall, and like every wall, there are cracks. The question is what to do to find the "crack" on the wall that will get you through to the other side. In this video, you will learn what I have implemented successfully every time I hit that wall.
-
38Increase productivity using this 3-step framework.
Have you ever gotten to the end of the week feeling that you don't know where the time went and you didn't get much done? Trust me, you are not alone. In a study done by SCORE to business owners, 90% of them reported being productive only 1.5 hours a day. In this video, I share an easy-to-follow framework that has helped me stay focused on what matters most.
-
39What came first? The chicken or the egg, I say SALES!
In my 30 years of experience in sales, I have seen re-occurring patterns. In this video, I will share one that may change your business forever.... and no, I am not overselling it.
-
40Taking the mask off... in business
Let's be real. Most business owners don't like to sell and want to spend their time doing what they love instead. And many coaches out there recommend "fake it until you make it", BUT that is wrong! That mindset can actually hurt your business. In this video, I will tell you the 3 reasons why they are wrong and 3 specific actions that you can take right away to help you without wearing a "sales" mask.
-
41Graphic Image - Watch what a FEDEX employee did...
In this video, I will share 3 things that you need to do in your company to avoid this type of situation.
-
42The answer is YES!....
In this video you will learn what you need to do to re-set your business and the 5 steps to get started right away
-
43Learn the 4 reasons why customers may not be buying from you
Learn the 4 reasons why customers may not be buying from you and what you need to focus on to change that.
-
44Why you should never give discounts to the customers
In this video, learn why you should never give discounts to customers and what to do instead.
-
45Your client objections should be your obsession!
In this video, I share the biggest mistake most business owners make when listening to a customer's objection and what you should do instead.