About This Course
Do you want to develop your skills as an effective Sales Leader? Do you know the difference between effective ‘leadership’ and ‘management’? Exactly what does it take to carve for yourself an outstanding career as a Sales Leader?
If you are really serious about learning how to hone your Leaderships skills and pushing your business to the very top then this course offers guaranteed outcomes!
Guiding you on your journey to greatness is our highly skilled and motivating expert Ben Kench, who shares valuable insights from his 40-plus years of experience in the Sales industry.
What Will You Learn On This Course?
He will not only share numerous tips and exercises throughout this course but he will make the lecture learnings relevant to you and your business.
Through tried-and-tested methods and a genuine passion for people, Ben will encourage you to develop your leadership style to be ‘more human’ adding powerful technique and insights along with little ‘touches’ that help make your leadership sought after.
With a dynamic approach, Ben will teach you new skills, show you how to overcome hurdles and allow you to see alternative ways of operating in your demanding role. Always ‘leading from the heart, he is 100% committed to making your leadership journey one that is meaningful and fulfilling, as well as commercially successful.
During this course you’ll learn:
Leading From The Front – Learn how to walk your walk and by doing so gain recognition, respect and authority.
Leading With Values – Hone your ability to know what matters, where you can demonstrate it and where ‘human values’ add real value to performance.
Leading With Kindness – Get to understand that it’s not all about ‘big stick’ threats to ‘push’ your people, it takes real strength to work kindly too.
Leading With Numbers – Grow as a brilliant leader by discovering how to know your numbers inside out.
Leading Forwards: The Bigger Picture – Remember that what goes around, comes around. Learn how to lead with an awareness of the potential for future change.
Leading Now – Discover what you can do today to impact tomorrow and start your journey to great leadership recognition now!
By the end of this course you’ll know:
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How to inspire your team so that even when the going gets tough the team stick together
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The small ’tweaks’ you can make to your style to see a significant increase in results
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When and how showing a little compassion can set you on the road to greatness
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How to use the power of understanding and listening to create a super-glue that bonds your team
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How to look after the ‘smaller’ things now in order to dramatically shape your success in the years to come
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How to cultivate ‘peace of mind’ and mindful ‘calmness’ to set you apart from other managers and ground you on your Sales Leadership success journey
Who Is This Course For?
This course is for anyone looking to seriously develop their leadership and management skills and improve the performance of their people, themselves and their business.
You may be an established, experienced manager or team leader looking to develop your leadership skills, someone new to a leadership role looking for practical help to fulfil your role, or a ‘rising star’ or ambitious individual who wants to improve your career prospects and prepare and equip yourself for a future leadership role
Sales Leadership
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1Introduction: What Is Leadership?
A dynamic and motivating introduction from expert Ben Kench, who shares insights from his 40-plus years of experience in the Sales industry and why he is best placed to help you develop your skills as an effective Sales Leader.
Ben explains why 'leadership' is not merely 'management' and teaches you how to understand the difference. He describes how to develop your leadership style to be 'more human' and why leadership qualities are so important.
During this course, Ben will share some exercises for you to complete in your own time. You are may wish to use a notebook, or simply use a sheet of paper and a pen.
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2Exercises: What Is Leadership?
Ben shares a couple of exercises for you to get you started on the Sales Leadership course journey to complete in your own time.
Conclusion
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3Leading From The Front
In this lecture, Ben defines what it means 'to lead' and explains the importance of being ‘out front’ and not managing behind the scenes in the office.
To be a leader who really leads a team, getting out on 'the front line of the battlefield' will show your team (and clients) that you really understand where the opportunities lie for greater sales success.
Using the analogy of a sporting team, Ben shares his knowledge on how to build a winning team; one that possesses diverse skill sets, different personalities and individual strengths, all of which can be celebrated and nurtured for the benefit of the whole team.
In his final thoughts, Ben encourages you to be an avid learner and challenges you to breath new life into your sales team meetings.
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4Leading With Values
Ben's key focus in this lecture is to share with you the importance of establishing a core set of values. From defining your values, you will learn how to operate from a set of principles that directs your actions with your clients, suppliers and, crucially, your team.
Ben speaks passionately about the importance of establishing trust with both your team and your customers, showing compassion and being consistent. You'll not only gain the respect of those around you but you'll develop the reputation of a trusted, humble and effective sales leader with integrity.
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5Exercises: Leading With Values
Ben shares a couple of exercises for you to complete in your own time.
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6Leading With Kindness
In this lecture, Ben discusses how many 'stereotype' leader figures, who are perceived as hard, bullish and too 'numbers-oriented', will not be rewarded in the long term for adopting this outdated approach. In order to thrive now, and in the future, it is crucial to learn how to imbue your leadership style with greater emotional intelligence to attract your team members and clients.
Ben shares some strategic pointers for remaining strong as a leader in tricky situations in order to maintain standards for your team. He tells a story from his career when he was forced to make a difficult decision and the lesson that he learned.
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7Leading With Numbers
In this lecture, Ben reiterates how successful leaders go beyond 'mere management' by really delivering the numbers. He explains that this is done by showing your team members what KPIs are important to measure and why they matter to the business, to the team and, crucially, to them as individuals.
Ben uses a story from his career to highlight why visibility and transparency are important for unifying your team under a common mission.
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8Exercises: Leading With Numbers
Ben shares two important exercises to help you understand how numbers can be attained using different approach styles. He recommends scheduling some time out in your diary to give this your full attention.
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9Leading Forwards: The Bigger Picture
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10Leading Now
Ben's key message in this lecture is to remember that 'now' is always the best time to start. Strong leaders recognise that the journey can sometimes be long and arduous, so taking moments to pause and reflect can do wonders get the inspirational juices flowing.
Ben offers tips for beating your procrastination, for inspiring yourself during busy times and, ultimately, for motivating your team with positive reinforcement.
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11Exercises: Leading Now
Ben shares two exercises to motivate you further in your Sales Leadership journey for you to complete in your own time.