Retail Business Mastery: Retail Management and Merchandising
- Description
- Curriculum
- FAQ
- Reviews
Retail Management Online course will teach you the basics to start a potential career or business in the promising field of the Retail Industry.
Retail is an ever-growing industry. Retail management saves time and ensures that customers easily locate their desired merchandise and return home satisfied. Effective management avoids unnecessary chaos at the store and rather increases the sales of the store. Over the last couple of decades, total retail sales numbers in the United States have grown considerably, from just under 3 trillion U.S. dollars in 2000 to almost 6.6 trillion U.S. dollars in 2021. So it is definitely promising to start a business or career in the Retail industry. This Retail management online course will help individuals who are looking to start their career in the Retail management profession, or thinking about starting a business in this industry,
This beginner’s level course will be your stepping stone into the industry, and with a high level of professionalism, experience, and skills that it will enable, you have the potential to be en route to becoming a successful professional in the Retail industry.
The retail Management online course is strategically divided into 9 modules to cover the key professional elements related to the Retail industry. It is designed in a way that not it will help the job seekers in this field but also the individuals with some experience who want to start a business.
The course will help you learn from scratch and reach a higher level of professionalism. As you may know, organisational skills are important because good organisational skills establish trust and professionalism in the workplace. So, if you are looking to join the various Retail Management and organisational skills, then this Retail Management is your most desired course.
Course Curriculum
Chapter 1
- Introduction
- Skills Required for Successful Selling
- Selling in Consultation
- The Sales Cycle
- Theory of Expectancy
Chapter 2
- Productivity Techniques for Maximum Selling
- Price of Sale
Chapter 3
- Communication Skills for Relationship Selling
- The Handshake
- Networking in Retail Management
Chapter 4
- The Selling Process
- Personal Selling’s Importance
- Selling Theories
- Effective salespeople’s characteristics
- Different types of sales promotions
Chapter 5
- The Importance of Consumer Behavior
- Consumer Buying Process
Chapter 6
- Dealing with difficult customers
Chapter 7
- Dealing with suppliers
- What Is Supplier Performance
- Organization of Procurement
- Types of Purchase
Chapter 8
- Dealing with the management of stock
- Warehouse Activities
- Aims of Warehousing
- Material Handling
- Packaging
Chapter 9
- Introduction to Retail Merchandising
- Understanding Your Target Customer
- Retail Merchandising Strategies
- Evaluating Retail Merchandising Strategies
Conclusion
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3
Productivity Techniques for Maximum Selling -
4
Quiz on Price of Sale ChapterThis quiz is designed to test your understanding of the concept of determining the selling price of a product or service based on the cost of goods sold and the desired profit margin. It covers the steps involved in calculating the selling price, including determining the cost per unit, setting the desired profit margin, filling up the formula to calculate the selling price, and analyzing the outcome to determine the viability of the pricing strategy. The quiz also includes questions related to the reasons for determining the selling price and the importance of pricing in ensuring long-term business viability and growth.
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8
The Selling Process
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9
Theories of selling -
10
Theories of selling
Test your knowledge of selling theories with this quiz! This quiz will cover the four main theories of selling: AIDAS theory of personal selling, the "Right Set of Circumstances" selling philosophy, the "Buying Formula" selling theory, and the Theory of the "Behavioral Equation."
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11
Different types of sales promotions
