Practical Email Automation Minicourse for Business Growth

The first part of the video discusses the power of email automation for lead generation, particularly for course creators. The speaker begins by highlighting why email marketing is so effective.

Unlike social media algorithms that can limit the reach of posts, emails land directly in subscribers' inboxes, ensuring that the message is seen by the target audience.

This direct communication allows course creators to share updates, provide exclusive content, and offer personalized recommendations

Email marketing remains a highly effective way to communicate directly with an audience. Unlike social media platforms where algorithms control the reach of posts, emails land directly in subscribers' inboxes, guaranteeing that the target audience sees the message. This direct connection provides advantages over social media marketing.

• Control and Deliverability: With email marketing, you have complete control over the message and its timing. It provides a stable communication channel that is not subject to the whims of social media platforms, which can terminate groups or pages. This makes email a reliable way for course creators to share updates, exclusive content, and personalized recommendations.

• Building Personal Connections: Email marketing has the unique ability to establish personal connections, making it a highly effective tool. This direct communication allows course creators to foster a stronger relationship with their audience.

• Measurable Results: Email marketing platforms provide analytics, segmentation, and A/B testing tools. These features allow course creators to refine their strategies and track the performance of their emails, ensuring measurable results.

Please download and read the eBook in the resources: The Definitive Guide to Marketing Automation

Email Marketing and Marketing Automation are two powerful tools in a marketer's arsenal. While they are often used together, they have distinct roles:

Email Marketing

• Focus: Sending targeted emails to a specific audience.

• Goals: Building brand awareness, driving sales, and nurturing leads.

• Tactics: Newsletters, promotional emails, transactional emails, and more.

• Example: Sending a monthly newsletter to your subscribers with the latest blog posts and product updates.

Marketing Automation

• Focus: Automating repetitive marketing tasks.

• Goals: Improving efficiency, personalizing customer experiences, and increasing conversions.

• Tactics: Workflow automation, lead scoring, drip campaigns, and more.

• Example: Automating a welcome email sequence for new subscribers, or triggering a personalized email based on a customer's browsing behavior.

The sources introduce email automation as a powerful tool for course creators to nurture leads and guide them toward purchasing a course. Email automation sequences are defined as pre-written emails that are sent automatically based on specific user behaviors, such as signing up for a newsletter or leaving items in an online shopping cart. These sequences act like a "virtual assistant," working behind the scenes to engage the audience and strengthen their connection with the brand.

The sources provide an example of how email automation can be used effectively by course creators: When someone signs up for a free resource, an automation sequence can send a welcome email followed by a series of emails showcasing the value of the related paid course. By staying in touch consistently and offering valuable content, course creators can build trust with their audience, keep them engaged, and ultimately increase the likelihood of conversion.

Email automation isn't just about sending out pre-written emails; it involves understanding user behavior and using that information to tailor the content and timing of the messages. This personalized approach makes email automation a much more effective tool for lead generation than simply sending out mass emails.

In the resources, you will find also an 8-Day email copy as an example.

In this course, we will use Selzy as an email marketing platform designed to make creating and sending emails easy and accessible, regardless of the user's experience level. It caters to both beginners and seasoned marketers, offering a range of features within a user-friendly interface.

Key Features:

• Drag-and-drop email builder: Simplifies the process of creating professional and branded emails.

• Library of over 140 customizable templates: Provides a variety of starting points for email design.

• Tools for segmentation, A/B testing, and advanced automation: Allows users to tailor campaigns to their audience and optimize their effectiveness.

What Sets Selzy Apart:

1. Commitment to combining simplicity with robust functionality: Makes Selzy accessible to beginners while offering advanced features for experienced marketers.

2. Affordable pricing: Starting at $7 per month for unlimited emails, Selzy is a budget-friendly option for course creators and small businesses.

3. Stellar customer support: Available 24/7 with fast response times, often under 5 minutes. This level of support is particularly helpful when setting up campaigns and needing quick assistance.

Selzy's strong deliverability rates and consistently positive user reviews have intuitive design and excellent customer support.  Selzy's combination of features, affordability, and user-friendliness make it an ideal choice for course creators looking to leverage email automation for lead generation and audience growth.

This email course automation overview, using a 7-day Scrum course as an example, explores the rationale, structure, content, and implementation using the Selzy platform.

Rationale:

• Deliver Value: Provide free, valuable content to build trust and showcase expertise.

• Consistent Engagement: Maintain audience interest through regular email delivery.

• Structured Learning: Break down complex topics into easily digestible daily lessons.

Structure and Content Flow:

• Day 1: Introduce Scrum fundamentals, principles, values, and benefits.

• Day 2: Focus on Scrum team roles and responsibilities.

• Day 3: Explore key Scrum events like sprint planning and daily scrums.

• Day 4: Cover essential Scrum artifacts, such as the product and sprint backlogs.

• Day 5: Examine sprint planning commitments.

• Day 6: Offer practical tips for successful Scrum implementation.

• Day 7: Discuss the challenges and benefits of Scrum, and encourage continued learning.

• Bonus Day 8: Surprise with a free video course and promote paid offerings.

Implementation Using Selzy:

1. Create a Contact List: Organize subscribers for the course.

2. Set Up Automation Workflow: Automate email delivery based on subscription triggers.

3. Design a Subscription Form: Create a simple form to capture leads.

4. Embed the Form: Add the form to your website to collect sign-ups.

5. Set Up Email Sequence: Schedule daily emails within the automation workflow.

6. Activate Automation: Launch the email sequence to deliver content automatically.

Selzy's user-friendly interface simplifies the process, making it accessible to course creators. This automated email course delivers structured learning, engages the audience, and potentially converts them into paying customers.

In the resources below this video, please find 3 PDF documents. One of them is a tutorial on how to set your email for selzy.pdf

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To set up an automated 7-day Scrum email course on Selzy, follow these steps:

1. Create a Contact List:

• Navigate to "Contacts" and create a list named "Scrum Email Course."

2. Create an Automation Workflow:

• Go to "Automation" and create a new chain.

• Set the trigger to "When a subscriber joins a list in any way" and select the "Scrum Email Course" list.

• Add an "Action" block to send the first email.

• Compose the email with the Day 1 content and set it to deliver immediately.

• Add a "Delay Time" block for a 1-day interval between emails.

• Repeat for subsequent emails, adjusting delay times and content for each day.

• Name the chain "Scrum Email Course" and add a final "Success" block.

3. Design a Subscription Form:

• Go to "Tools" and create a form named "Scrum Email Form."

• Customize the form with fields (name, email) and design elements.

• Save and activate the form, by selecting the "Scrum Email Course" list.

• Copy the form's HTML code.

4. Embed the Form:

• Paste the HTML code into your website to display the form.

5. Activate Automation:

• Go to "Automation," find your "Scrum Email Course" workflow, and activate it.

Once activated, the automation delivers the 7-day email course to new subscribers, nurturing them and guiding them toward potential conversion. Selzy's user-friendly interface simplifies this process, making it accessible to course creators.