Personal Branding with Dekker: Personal Brand Building Fame
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This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.
I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches.
I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.
This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding.
I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.
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Personal Branding
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Personal Brand Building Hacks
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Personal Branding Tactics
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Personal Branding Strategies
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Personal Branding Execution Details
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MBA Level Brand Planning
Let’s get branding!
Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor
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1Reach 1 - Influencer marketing should reach for the stars!Video lesson
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2Reach 1Quiz
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3Reach 2Video lesson
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4Reach 2Quiz
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5Reach 3Video lesson
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6Reach 3Quiz
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7Reach 4Video lesson
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8Reach 4Quiz
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9Reach 5Video lesson
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10Reach 5Quiz
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11Collaborators 1 - Jordan Peterson Influencer Marketing Case StudyVideo lesson
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12Collaborators 2Video lesson
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13Collaborators 3Video lesson
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14Collaborators 4Video lesson
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15Collaborators 5Video lesson
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16Hit Makers 1 - Influencer Marketing TipsVideo lesson
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17Hit Makers 2Video lesson
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18Blockbusters 1Video lesson
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19Blockbusters 2Video lesson
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203 Steps to Brand MarketingVideo lesson
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