NFT Marketing Essentials: Core Principles of Selling NFT’s
This is your beginners guide to NFT marketing, highlighting the core marketing principles and how you can apply them to sell your NFT’s. We will get things kicked off by looking at the anatomy of a successful NFT project using real world examples and helping you understand what you can leverage for your own plan. We’ll then move on to the 3 core things you must know before you begin. We talk you through audience insights and segmentation, this is all about helping you understand what you need to know about your NFT collector to sell to them and how you get to this place.
You will learn about positioning, branding and messaging as well as channels and how to select the right ones for the NFT space. We also take you through tactical mix and help you work out what to do and where to do it, again using real world examples so you can see what success looks like. Then finally we talk about measurement and smart objective setting.
We are committed to seeing the NFT space thrive as we are motivated by the creative talent, brilliance, curiosity and resourcefulness of the individuals who make up this community of Art collectors and creatives. We believe in the democratisation of knowledge and want to help distribute this new form of digital power and wealth, we believe that we can make success in NFT’s more accessible to a broader range of people.
We started WAGMI 100 with the intention of helping as many individuals as we could succeed, our success exists in the wins of others.
Nothing in this course is financial advice. We are not financial advisors and are not encouraging you to make any financial decisions.
The Anatomy of a Successful NFT Project
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IntroductionHello and welcome to "How to sell your NFT's the NFT Marketing Essentials course". Here is an overview of everything you will learn:
The Anatomy of a Successful NFT Project
3 Essentials before you Go To Market
Audience Insight & Segmentation
Positioning
Brand
Messaging
Channels
Tactics
Measurement
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About Us
Make use of the attached workbook, this is a great accompaniment to the NFT course and provides structure to help you work through each phase. It also adds some deeper marketing knowledge.
The NFT Space, Buyer and Growth
3 Essentials before you Go To Market
Positioning
Channels & Tactics
Measurement
Summary
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Measurement and SMART Objectives
Create SMART objectives to ensure you are meeting your goals and taking reasonable actions. We hope this essentials course helps give you a foundational knowledge of how to get started marketing your NFT's.
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What does success look like?
What does success look like, what is everyone else going to use to decide whether they want to buy into your project and how can you know your marketing has worked? In this section we look at the two key perfomance indicators and what you can do to steer yourself back on track if you aren't getting results.
