Advanced Diploma in Innovations and Digital Transformation
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Welcome to program: Advanced Diploma in Innovations and Digital TransformationCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Program Modules:Module 1: General ManagementModule 2: LeadershipModule 3: Marketing ManagementModule 4: Finance ManagementModule 5: Business StrategyModule 6: Innovations (The Main Concentration)Module 7: Digital Transformation (The Main Concentration)Learning programs in Innovation and Digital Transformation are crucial for both companies and experts in today’s rapidly evolving business landscape. These programs encompass a range of topics and skills that are essential for staying competitive, adapting to changing market dynamics, and fostering professional growth. Here’s why these programs are important for companies and experts alike:For Companies:Stay Competitive: In the digital age, innovation is the key to staying competitive. Companies that fail to innovate risk becoming obsolete. Learning programs in innovation and digital transformation provide employees with the knowledge and skills to identify emerging trends, technologies, and business models, allowing their companies to adapt and thrive.Adapt to Changing Markets: Markets are constantly evolving, and consumer preferences are shifting faster than ever before. Companies need to be agile and responsive to these changes. A workforce well-versed in digital transformation can help organizations pivot and adjust their strategies accordingly.Efficiency and Cost Savings: Digital transformation often involves automation and process optimization, leading to increased efficiency and cost savings. Employees trained in these areas can identify opportunities to streamline operations, reduce waste, and improve overall productivity.Customer-Centricity: Digital transformation is often driven by the need to better understand and serve customers. Learning programs in this area can teach employees how to gather and analyze customer data, leading to more personalized and effective marketing, sales, and customer service strategies.Innovation Culture: Innovation is not limited to R & D departments. It should permeate an organization’s culture. Training programs can help employees develop an innovation mindset, encouraging them to proactively seek out opportunities for improvement and innovation.Risk Management: The digital world is fraught with security and compliance risks. Learning programs in digital transformation can educate employees about cybersecurity best practices, data protection, and regulatory compliance, reducing the organization’s exposure to potential risks.For Experts:Career Advancement: Professionals who possess skills in innovation and digital transformation are in high demand. Acquiring these skills can open up new career opportunities and increase earning potential.Relevance: Staying current in a rapidly changing job market is essential. Learning about the latest trends and technologies ensures that experts remain relevant and marketable in their respective fields.Entrepreneurship: For those interested in entrepreneurship, understanding digital transformation and innovation is critical for launching and scaling successful startups. These skills enable entrepreneurs to disrupt industries and create innovative solutions.Problem-Solving: Innovation and digital transformation programs equip professionals with problem-solving skills that can be applied to a wide range of challenges in various industries. These problem-solving abilities are highly transferable and valuable.Networking Opportunities: Participating in learning programs often leads to networking opportunities with peers, mentors, and industry leaders. Building a strong professional network can open doors to new career prospects and collaborations.Personal Growth: Learning new skills and staying up-to-date with industry trends can be personally fulfilling. It can boost confidence and provide a sense of accomplishment, which in turn can enhance job satisfaction and overall well-being.Learning programs in innovation and digital transformation are essential for both companies and experts. They enable organizations to thrive in a rapidly changing business environment and empower individuals to advance their careers, contribute to their organizations, and make a meaningful impact on their industries.
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15Introduction to Marketing ManagementVideo lesson
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16Principles of Marketing ManagementVideo lesson
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17Target Market AnalysisVideo lesson
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18Segmentation and PositioningVideo lesson
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19Development of a marketing packageVideo lesson
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20PricingVideo lesson
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21Distribution and promotionVideo lesson
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22Marketing Management and ControlVideo lesson
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23Finance & Finance SystemVideo lesson
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24Finance ManagementVideo lesson
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25Planning and ForecastingVideo lesson
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26Cash FlowVideo lesson
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27Strategy of a Company and impact to Finance ManagementVideo lesson
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28Financial AnalysisVideo lesson
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29Profit and Loss (PnL) AnalysisVideo lesson
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30Global FinanceVideo lesson
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31Introduction to the Business StrategyVideo lesson
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32Types of the Business StrategyVideo lesson
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33SWOT analysisVideo lesson
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34Porter 5 powers / PESTEL FrameworksVideo lesson
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35Balanced Scorecard FrameworkVideo lesson
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36Concepts of the Business StrategyVideo lesson
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37Blue Ocean FrameworkVideo lesson
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44Introduction to the Digital TransformationVideo lesson
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45Types of Digital TransformationVideo lesson
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46Example of the Digital Transformation at Finance IndustryVideo lesson
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47Examples of the Digital Transformation at the Service IndustryVideo lesson
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48Examples of the Digital Transformation at the ManufacturingVideo lesson
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49Digital Platforms and EcosystemsVideo lesson
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50Digital Marketing EvolutionVideo lesson
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51Digital Transformation ManagementVideo lesson

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