MEDIA MASTERY - How to get into the Media and Press
- Description
- Curriculum
- FAQ
- Reviews
The newsroom is always on the lookout for a new story.
You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.
In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and thousands of dollars worth of free TV, Radio and print advertising by giving reporters what they want.
You will discover:
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The difference between traditional media and new media
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How to create your unique story
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Writing an irresistible pitch letter
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Case studies
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And much more…
Don’t delay. Enrol today!
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1
IntroductionWhat to expect in this course. Ricky Shetty and Scott talk about how they leverage the media to grow their brands.
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2
THE BASICS OF MEDIA
What is the Media looking for? What do you have? One or more stories! You have to learn how to express your story in a way that attracts the Media to want to share your story to their listeners, viewers, or readers... for free!
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3
WHAT IS THE MEDIA?
Ricky shares what the Media is for the purposing of this course and opens your eyes to opportunities that lie therein.
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4
WHY IS GETTING ON THE MEDIA IMPORTANT
a) 100% FREE Marketing
b) Position Yourself as an Expert
c) Get more Leads and Clients
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5
CREATING YOUR STORY
1) What makes your story unique?
2) Figuring out your WHY
3) Send us your Story (and we will give you feedback) -
6
WRITING YOUR PITCH TO THE MEDIA
1) Writing a Press Release
2) Finding out WHO to Contact
3) Creating your IDEAL Media List -
7
FOLLOW UP, FOLLOW UP, FOLLOW UP
1) How Often to Follow Up
2) Ways to Follow Up
3) Why Follow Up will lead to more Interviews -
8
LEVERAGING THE MEDIA
1) Use the Logos on your Branding
2) Put your Interviews on your YouTube Channel
3) Leverage one Media Outlet to get more Media Interviews -
9
Make News
Rotary Presidents and public works
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10
Case Studies
How Ricky has been on the Front Page of the Province, featured in all the major Canadian Newspapers, interviewed by all the major TV Stations in Vancouver, and now has been interviewed by over 70 Podcasts globally. All of this media coverage has been one of the major reasons I have built up a successful brand. Now, I want to help others get into the media too! :)
