Mastering Retail Management: For Career and growth
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Unlock the secrets to thriving in the ever-evolving retail industry with this comprehensive Retail Management course. Whether you’re an aspiring professional, seasoned employee, or entrepreneur, this course provides the knowledge and skills needed to excel in retail.
Explore the fundamentals of retail, from its evolution to modern-day omnichannel strategies. Delve into the Retail Lifecycle to understand how businesses grow, mature, and reinvent themselves. Learn about key retail functions like operations, merchandising, store design, and financial management to optimize performance and profitability.
Gain insights into customer behavior, pricing strategies, and marketing techniques that drive sales and build brand loyalty. Master inventory control, category planning, and metrics like GMROI and OTB to make data-driven decisions. Understand the critical role of technology, including POS systems, RFID, and e-commerce platforms, in shaping the future of retail.
This course also equips you with frameworks like the Pentagon and Triangle Retail Models to tackle challenges, adapt to trends, and align internal operations with customer-facing strategies.
Perfect for students, professionals, and entrepreneurs, this course offers real-world insights, practical tools, and actionable strategies to prepare you for leadership roles or launching your own retail venture.
Transform your understanding of retail management and take the next step toward a rewarding career in one of the world’s most dynamic industries!
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1
Introduction - Water Melon seller story .Learn story of water melon seller , what all to expect in this course and my brief Introduction .
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2
History and Evolution of retail
Learn the fundamentals of retail, its evolution from barter systems to modern e-commerce, and its role in connecting producers and consumers. Understand how retail drives economic growth and why it is essential
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5
Introduction -Key Departments in a Retail Organization
In this section we will understand roles , responsibility of key retail departments .
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6
Retail Operations -Understanding role and responsibility of Retail ops team .
This section will covers all aspects of Store management , Inventory management from ops team's point of view , sales and customer service along with ensuring store layouts are executed as per plan .
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7
Buying and merchandising 1 - Role of buyers and merchandisers
In this lecture you will understand how Product is selected , what role buyers and merchandiser play , how assortment is made . Understand OTB concept , concept of Width and depth , logic behind number of phases and benefits of Replen business .
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8
Buying and Merchandising 2 - Vendor , Inventory and pricing management .
In this Lecture we are covering how Buyers manage supplier base or manage vendors , How merchandisers manage inventory and how pricing strategy followed by retailers
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9
Buying and Merchandising 3- Category management , sales forecasting and analysis
This Lecture covers sales forecasting , sales analysis , Concepts of category management and other tasks done by buying and merchandising team .
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10
Store design or Projects team - Team responsible for look and appearance
Learn about Store layout planning ,how fixtures are used to maintain brand identity .This lecture covers how store design team contributes with better space utilization through fixture and display design , compliance with regulations . we will also cover interesting practices followed by retailers while planning floor layout .
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16
Retail Terms and Jargons 1 - Financial , Pricing and Inventory terms
Explaining difference between Margin , Mark up , Stock turn , GMROI ,MSRP , EDLP ,Shrinkage , Sell through and Open to Buy (OTB ) .
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17
Retail Terms and Jargons 2 - Customer , Inventory and Operational terms
Understanding what is Basket size , Conversion under customer term , same way understanding Planogram , Assortment , TAT , Footfall .
