Master in New Business Development and Entrepreneurship
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Are you an aspiring or existing entrepreneur? And want to learn how to build New Business Successfully?
Take a look at this course where you will
· Not only create a business plan but build a new business by
· Learning real-life concepts and skills that you will never learn in business school and
· Get new outlook on the process of formulating business plan
· Preview many lectures for free to see the content for yourself
· Clear your doubts on this topic any time while doing the course
· Get Udemy’s 30 days Money Back Guarantee
My exposure to building new business began when I became General Manager Sales & Marketing in Johnson & Johnson India in 1993. I was tasked with formulating and implementing a new business development plan for the Consumer Products Business in India.
I began my journey in building new business by learning the right framework, failing, getting up again and finally building some new businesses. This continued with more vigour when I was given the responsibility of developing new businesses in SAARC countries of Sri Lanka, Bangladesh, Nepal and Maldives in 1996 and I again learned how to build them starting with building a right team and then working with them till 2001.
From 2001 onwards I had the opportunity to building new business at Asia Pacific level till 2005 in Johnson & Johnson.
I also developed many of the frameworks you will see in this course from 2007 onwards when I got into my own business of helping people like you build their new businesses
I bring in this course my learnings from this journey and share with you how can you also build a business successfully with much higher probability that most entrepreneurs face using the learnings from 1993 onwards
Preview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to become Master in New Business Development! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee
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2
Overview IAt the end of this lecture you will understand the following
•What does it take to succeed in New Businesses?
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3
Overview IPlease answer following questions based on learnings of this lecture
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Overview II
At the end of this lecture you will understand the following
•Overview of the process to develop a New Business Successfully
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Overview II
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea I
At the end of this lecture you will understand the following
•What does the conventional wisdom say?
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Generate & Select a Right Business Idea I
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea II
At the end of this lecture you will understand the following
•How to generate good business ideas?
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Generate & Select a Right Business Idea II
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea III
At the end of this lecture you will understand the following
How to generate good business ideas?
•Identify your New Business Development Opportunities
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Generate & Select a Right Business Idea III
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea IV
At the end of this lecture you will understand the following
How to identify your New Business Development Opportunities?
•Opportunity Analysis
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Generate & Select a Right Business Idea IV
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea V
At the end of this lecture you will understand the following
How to generate good business ideas?
•Strengths Based New Business Development Opportunities
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Generate & Select a Right Business Idea V
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea VI
At the end of this lecture you will understand the following
How to select a right business idea?
Determining KSFs and Success Probability
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Generate & Select a Right Business Idea VI
Please answer following questions based on learnings in this lecture
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Generate & Select a Right Business Idea VII
At the end of this lecture you will understand the following
How to select a right business idea?
•Evaluate your new business ideas
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Generate & Select a Right Business Idea VII
Please answer following questions based on learnings in this lecture
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How to conduct U&A Studies I
At the end of this lecture you will understand the following
•How to conduct U&A Studies for building a successful new business?
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How to conduct U&A Studies I
Please answer following questions based on learnings in this lecture
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How to conduct U&A Studies II
At the end of this lecture you will understand the following
•What are usage and attitudes for the category in the U&A Studies?
•What are Consumer Insights and Media Habits for the category in the U&A Studies?
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How to conduct U&A Studies II
Please answer following questions based on learnings in this lecture
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How to conduct U&A Studies III
At the end of this lecture you will understand the following
•How do U&A Studies help in developing the concept and marketing, sales & distribution strategies
•U&A Study Example for building a successful new business?
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How to conduct U&A Studies III
Please answer following questions based on learnings in this lecture
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How to conduct U&A Studies IV
At the end of this lecture you will understand the following
How to conduct U&A Studies
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How to conduct U&A Studies IV
Please answer following questions based on learnings in this lecture
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Concept Development & Testing I
At the end of this lecture you will understand the following
Overview of how to Develop & Test Concepts for Successful New Business Development
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Concept Development & Testing I
Please answer following questions based on learnings in this lecture
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30
Concept Development & Testing II
At the end of this lecture you will understand the following
How to state your understanding of a core problem you want to solve through your product or service?
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Concept Development & Testing II
Please answer following questions based on learnings in this lecture
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Concept Development & Testing III
At the end of this lecture you will understand the following
How to select a brand name for your product or service
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Concept Development & Testing III
Please answer following questions based on learnings in this lecture
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Concept Development & Testing IV
At the end of this lecture you will understand the following
How to select a target competitor you want to win over and Target Customer Group
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Concept Development & Testing IV
Please answer following questions based on learnings in this lecture
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Concept Development & Testing V
At the end of this lecture you will understand the following
•Choose a core benefit that you want to offer that solves the customer core problem better than the target competitor
•Identify the RTB (Reason to Believe) you can use to support
•Identify a secondary benefit if needed
•Put together a small story on the above
•Add an appropriate image to communicate this visually
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Concept Development & Testing V
Please answer following questions based on learnings in this lecture
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Concept Development & Testing VI
At the end of this lecture you will understand the following
How to Test Concepts and find the Winning Concept?
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Concept Development & Testing VI
Please answer following questions based on learnings in this lecture
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Prototype Development & Testing I
At the end of this lecture you will understand the following
How to Develop & Test Prototypes for Successful New Business Development
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Prototype Development & Testing I
Please answer following questions based on learnings in this lecture
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Prototype Development & Testing II
At the end of this lecture you will understand the following
How to Determine CTQs to Develop Prototypes ?
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Prototype Development & Testing II
Please answer following questions based on learnings in this lecture
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Prototype Development & Testing III
At the end of this lecture you will understand the following
How to take next steps to Develop Prototypes ?
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Prototype Development & Testing III
Please answer following questions based on learnings in this lecture
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Prototype Development & Testing IV
At the end of this lecture you will understand the following
Concept Use Testing
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Prototype Development & Testing IV
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling I
At the end of this lecture you will understand the following
What is Business Strategy?
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Business Strategy Formulation and Modelling I
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling II
At the end of this lecture you will understand the following
What is the Business Strategy that can help you build successful new business?
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Business Strategy Formulation and Modelling II
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling III
At the end of this lecture you will understand the following
How to formulate the Winning Business Strategy?
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Business Strategy Formulation and Modelling III
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling IV
At the end of this lecture you will understand the following
What is Business Modelling
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Business Strategy Formulation and Modelling IV
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling V
At the end of this lecture you will understand the following
Popular Business Modeling Frameworks
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Business Strategy Formulation and Modelling V
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling VI
At the end of this lecture you will understand the following
Lean Canvas
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Business Strategy Formulation and Modelling VI
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling VII
At the end of this lecture you will understand the following
Value Proposition Canvas
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Business Strategy Formulation and Modelling VII
Please answer following questions based on learnings in this lecture
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Business Strategy Formulation and Modelling VIII
At the end of this lecture you will understand the following
Limitations of Popular Business Modeling Frameworks
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Business Strategy Formulation and Modelling VIII
Please answer following questions based on learnings in this lecture
