Marketing Strategy for Designers

This course has been created to empower designers who are hoping to work more successfully with marketing clients and colleagues. This course is broken into three primary sections as follows. Part one, getting into a marketing mindset. This section of the course provides an entry-level introduction into marketing. It is meant to lay a foundation of key terms, methodologies, and challenges that exist in marketing today. And will inform the remainder of the course. To ensure you get the most value out of this course, I suggest that anyone who doesn’t live, eat, and breathe marketing pay attention to this section. Part two is going to focus on understanding top marketing strategies. Now, this section of the course is where we’ll start getting into the meat of marketing and creative content strategies. Here I’m going to share the most popular marketing strategies that exist today and how design touches each of them. This section will be formulaic in nature, with each lesson dissecting a single marketing strategy; ensuring that you understand why the strategy exists, how it’s implemented, and how to measure success. Following this explanation, I will provide examples of the types of content design that work best for each strategy and how to ensure your design delivers success within each focus area. By understanding these tactics, you’ll be able to help identify the right visual strategies for marketing campaigns, feel empowered to collaborate with marketers in need, and so much more. The final part of this course will cover the key components of a visual strategy. Once you’ve gained a thorough understanding of key terms and strategies. building your own visual content marketing campaign will be within your grasp. In this section of the course, I’ll dive into the key components of a visual marketing campaign strategy by walking you through a real-life campaign from start to finish. I’ll dig into the original brief, the solutions identified, and the methodology behind those solutions. This will allow you to take everything you’ve learned to develop marketing campaigns on your own. Now, throughout the course, there will be a series of challenges to test what you’ve gleaned from prior lessons. I highly suggest you complete each challenge before moving onto the next section as this will ensure you continue to build from one section to the next. You’ll also find a series of exercise files that you can reference throughout the course. To access those, simply click on the link Show All next to Exercise Files below this video. A popup will appear with a zip file for all files. Simply choose to download the files. And they’ll download right to your computer so you can unzip and view. And now, without further ado, let’s get started with marketing strategy for designers.