Marketing Strategy : 21 Digital Marketing Tips & Techniques

Welcome to cognitive biases of marketing:

We try to create the most comfortable situation for you to learn better whenever you want, where ever you want. That's why we added complete audio version of this section for you.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Introduction to cognitive biases:

Welcome to the introduction of cognitive biases which during this lecture we will learn more about what are these 21 principles of marketing, who made them and a general concept about them.

During this lecture we will answer some common questions about cognitive biases of marketing, so let's get started.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

The List & Lollapalooza Tendency:

In this lecture we will learn the list of 21 principles or cognitive biases. what they are and where they come from and then we will start talking about the most important one on the list. Each day we receive between 2000 - 7000 ads and if you want to become successful at what you are doing, you have to be able to compete. That's why we need to use the Lollapalooza effect in our marketing and sales which is the most powerful bias on the list.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Deprival super reaction tendency or Scarcity :

A very powerful cognitive bias which we are going to learn during this lecture. Scarcity is very common in marketing. There isn't any limit in this bias and you can go crazy on it. During this lecture and also on exercises at the end of this section we will take a look at many successful business that are using scarcity in their marketing, business, stores, websites and social media.

We will learn this bias in two parts:

• Scarcity & how to use
• Power up

Most of the people in marketing and sale have no idea how to improve the power of scarcity bias by at least 6 times. Let's start the first part.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Deprival super reaction tendency or Scarcity (part2):

What we learn in this lecture is very exclusive and unique. Most of the professional and experts in marketing don't know how to improve the power and effect of scarcity bias on people and customers.

We also will take a look at some experiments done by scientist and marketing experts to understand this topic a lot better.

Reward & Punishment superrespons Tendency:

Reward and punishment are one of the essential ones in marketing. My mentor used to tell me that anytime the sale is low, you must increase the reward for your customers. During this lecture we will learn much more about reward and punishment bias, how to use them and in what ratio is working best. Also we are going to have lots of examples to clearly understand this bias.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Liking and loving tendency:

Here we will talk about the meaning of this principle and the benefits of fallowing this in your business and life . we will work on many different examples here to make it more clear . 

Liking / loving tendency and the next bias on the list which is dislike and hate tendency are exactly opposite of each other and we will talk about both in this lesson .

Contrast misreaction tendency:

In this lesson we will learn the cognitive bias number 4 which is contrast tendency . this one is one of the most powerful cognitive biases , again we will learn the meaning of this bias and how we must use it .

Reciprocation & Kantian fairness tendency:

This is one of the huge ones , even though it's hard to create this one in different situations but it will have a huge result . I know a lot of people who made millions of $ using just this principle . Sometimes we follow this principle in our relationships with people , friends , family even though we don't know that it is reciprocation .

so let's check it out and see how you can use this in your business .

Inconsistency Avoidance Tendency:

I like this one because it's easy to understand , it's easy to use in business and the result is effective . In some lists they call this one "Avoid inconsistency cognitive bias" but here we will just use consistency to make it more simpler and understandable . with some small changes in your business you can create this bias , so let's start how we can do it .

Exercise - A woman from Poland:

During this exercise we will practice on a really story that happened to a woman in Poland. The lady after having this experience wrote about her story to Dr.Cialdin and explained what happened to her.

If you are ready to practice what we have learned till now and test yourself, lets get started.

Doubt Avoidance Tendency :

One of the biggest obstacles that customers have to buy something is doubt , they doubt if your product is good , they doubt if it is worth it , they doubt , and your work is to remove that obstacle and let your customer pass to the point that they come and buy your product . 

we will talk about it more in the course so let's get started .

Influence-from-mere-association-tendency:

This one is so popular in the market and you have seen it a lot , but doing it is not easy and it needs capital (investment , cash ) . in this course we will understand the meaning of this cognitive bias and also we will work on some ways to do this principles with almost no capital .

so let's get started .

Simple pain avoidance and psychological denial tendency:

This principle is powerful but it only works on some special situation and you can't use it everywhere because it won't have the effect .

let's start this lesson and learn how and where you can create this effect n your business .

Excessive self-regard tendency:

This one looks a little funny but it still has a great effect if you know how to create it . These days we mostly see this in online dating sites but it is possible to make it any where , so let's get started .

Overoptimism Tendency:

Again this one is possible in some situations not all but i can't say how many times i see this one during a single day . People start to over believe and defend things or persons or brands that they don't even know and it's only because of this principle . so let's start Overoptimism tendency and learn how you can do it .

Social Proof Tendency:

This one is also one of the powerful ones which is about the effect of the others on us . This principle has been proven many times over the past decades and in this lesson you can see a test that scientists have done on people . using this principle will attract more customers to your business and market .

let's get started and learn more about social proof tendency .

Curiosity Tendency: 

this bias will help you to bring customers back to your business over and over . most of the people and companies who knows about these cognitive biases forget this one and if you work on this principle you will be able to spend less capital ( investment , cash ) on ads and more on your product and business.

This bias is very useful in mail marketing.

So let's go and start learning more about curiosity tendency .

Stress Influence Tendency:

this cognitive bias and the first bias which was punishment bias are close . In the punishment bias you have to show the customer what will bad happen if they don't use your product , but here you have to put your customer under pressure to accept your offer but not directly .

To learn more about stress influence tendency , let's get started .

Availability Tendency: 

In this lesson we will talk about everything in your business that has to make your product available for your customer . As much as your product availability increase , the number of you customers will increase as well , and if your availability is low , mostly you will have no sale or very low . to learn how to fix or increase the availability in your business let's get started . 

Authority-Misinfluence Tendency:

This one will help you to persuade people to accept you and your words a lot easier . You can use it in business , in sales , in management , in life , at home , in the bank  everywhere . So generally authority bias will be helpful in every aspect of your life and to learn more about it , let's continue and start this lesson .

Twaddle Tendency:

Twaddle tendency bias is very useful in each part of your business . This principle will help you to present a more convincing product , website , business and so on . Many people don't know about these and they wonder why their sales or feedback is low . This principle generally says that you need to say more and more . 

To learn more about twaddle tendency let's start our lesson .

Reason-Respecting Tendency:

This principle is talking about the reasons that why customers must buy from you but it's not this simple . Here we will  go deep in this principle and show you different examples on how you can use this bias in your business and marketing to increase your revenue . 

To learn more about this principle , let's get started .

Booking hotel - part 1:

During this exercise we will analyze every single cognitive biases that booking.com has used in their website to attract customers. Booking.com is a very powerful in cognitive biases and their website is like a convincing mine land. If any person who really want to book a place enter the site, more likely won't go out empty handed. 

Booking hotel - part 2:

During this part we will spend our time to compare booking.com with the other competitors they have in this market and see the effect of cognitive biases in their success rate.

Amazon vs Ebay:

During this lesson we will spend our time to dig any cognitive bias that amazon.com or ebay.com have used in their website to attract customers to make deals. You can practice everything we have learned during the course in this and the next couple of exercisers to master them.

If you are ready let;s get started

Udemy:

Udemy.com is one of the most successful website in online education and also we can practice most of the biases we have learned till now in this website.

Also at the end of this lecture we will take a look at skillshare.com as a competitor to see how they are doing in the field of cognitive biases.

Additional information:

During this article you can read and learn much more about each cognitive bias. If you would like to master cognitive biases and become a persuasion machine, this article is for you.

In this quiz we are going to practice the definition of each cognitive bias to review them and try to remember them longer.

Final talk:

In this lecture we will speak a little about cognitive biases as final tips about the. Also if you can go to the dashboard of this course and leave a feedback for us.

Love you and hope to see you soon in the next section.