LinkedIn Marketing Core for Professional and Personal Brands
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- Curriculum
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Unlock the full potential of LinkedIn with our comprehensive course, “LinkedIn Marketing Core for Professional and Personal Brands.” Designed for professionals, entrepreneurs, marketers, and job seekers, this course provides the essential tools and strategies to optimize your LinkedIn presence, build a strong personal brand, and achieve your marketing goals.
In this course, you’ll learn how to craft a compelling LinkedIn profile that stands out, ensuring maximum visibility and engagement. We’ll guide you through effective networking techniques, helping you expand and engage your professional network. Discover content strategies that will grow your audience and influence, including how to create and share engaging posts, publish articles, and leverage video content.
You’ll also gain insights into using LinkedIn’s powerful marketing tools, such as ads, Sales Navigator, and analytics, to generate leads and measure your success. Learn advanced strategies for building your personal brand, hosting LinkedIn events, and positioning yourself as a thought leader in your industry.
Whether you’re looking to enhance your career prospects, attract clients, or grow your business, this course equips you with practical knowledge and hands-on exercises to implement immediately. Join us and take the first step towards mastering LinkedIn, driving business success, and elevating your professional brand.
By the end of this course, you’ll have a robust LinkedIn strategy that will help you achieve your professional and personal branding goals. Enroll now and transform your LinkedIn presence!
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5LinkedIn Sign Up and Log In GuideVideo lesson
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6Branding a LinkedIn PageVideo lesson
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7Create a LinkedIn Profile SummaryVideo lesson
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8Add Profile SectionVideo lesson
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9Profile Core FeaturesVideo lesson
Start with the basics. Filling out these sections will help you be discovered by recruiters and people you may know
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10Profile Recommended FeaturesVideo lesson
Add even more personality to your profile. These sections will help you grow your network and build more relationships.
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11Profile Additional FeaturesVideo lesson
Completing these sections will increase your credibility and give you access to more opportunities
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12Your Profile is a ResumeVideo lesson
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13Let's Create Our First Post TemplateVideo lesson
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14First Post TemplateText lesson
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15Request for a RecommendationVideo lesson
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16Getting Free Licenses and CertificationVideo lesson
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17Strategies for Expanding Your NetworkVideo lesson
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18Personalized Connection RequestsVideo lesson
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19Engagement Strategy: Engaging with your ConnectionsVideo lesson
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20Joining and Participating in LinkedIn GroupsVideo lesson
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21Careerflow for LinkedIn OptimizationVideo lesson
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22Task: Get a Free Recommendation TaskVideo lesson
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23LinkedIn Growth Hack for EveryoneText lesson
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24LinkedIn Premium for FreeVideo lesson
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25Brief Overview of Premium FeaturesVideo lesson
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26Manage BillingVideo lesson
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27LinkedIn Optimization and Growth LevelQuiz
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28Types of Content that Perform Well on LinkedInText lesson
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29Using Canva to Create LinkedIn ContentVideo lesson
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30Creating and Sharing Engaging LinkedIn Posts with Generative AIVideo lesson
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31Leveraging Video ContentVideo lesson
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32Create EventsVideo lesson
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33Creating a LinkedIn Carousel Post on CanvaVideo lesson
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34Creating a LinkedIn Carousel Post on LinkedInVideo lesson
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35Leveraging Presentation and DocumentsVideo lesson
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36Getting Infographics and Crafting Informative ContentVideo lesson
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37Getting and Creating Infographics on CanvaVideo lesson
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38Leveraging LinkedIn for Thought LeadershipVideo lesson
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39Publishing Articles on LinkedInVideo lesson
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40Creating Polls for InteractivityVideo lesson
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41Content AnalyticsVideo lesson
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42Content Management on LinkedInQuiz
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49Create a Business PageVideo lesson
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50Brand a Business PageVideo lesson
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51Create Content for Business BrandsVideo lesson
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52Promote LinkedIn PageVideo lesson
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53Create LinkedIn GroupsVideo lesson
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54Create a Newsletter (Branding)Video lesson
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55Create a Newsletter (Publishing)Video lesson
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56LinkedIn Page AnalyticsVideo lesson
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57Feed, Activity And InboxVideo lesson
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58LinkedIn Campaign ManagerVideo lesson
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59Business Page SettingsVideo lesson
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63LinkedIn Job Search EssentialsText lesson
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64Open your Profile for Job SearchingVideo lesson
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65Optimize your LinkedIn Profile for JobsVideo lesson
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66Build a Resume with your LinkedIn ProfileVideo lesson
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67LinkedIn Job Search StrategyText lesson
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68How to Search for Jobs on LinkedInVideo lesson
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69LinkedIn for Job SeekersQuiz
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