LinkedIn Ads Course 2020 : Advanced Strategies for Success

Learn Successful Strategies for Selecting Campaign Objective, Ad Format, Bids and Budgeting,Targeting and Optimization
Instructor:
Sheshank Anand
2,098 students enrolled
English [Auto]
LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
How to get admin access of the company page
How to get access to the LinkedIn Ads Account
Setting up LinkedIn Insight Tag
Setting up Conversion Tracking Using site wide insight tag
Setting up Conversion Tracking using an event specific pixel
Account Structure and Organization
Selecting our Campaign Objective
LinkedIn Ads Targeting
Audience Expansion and LinkedIn Audience Network
Bids and Budgeting for LinkedIn Ads
Setting up Creatives for LinkedIn Ads
Benchmarking of LinkedIn Ads
LinkedIn Ads - Testing Strategy and Optimization Schedule
Top 5 LinkedIn Ads Mistakes
Frequently Asked Questions on LinkedIn Ads

LinkedIn Ads Course 2020 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).

The course covers

1. LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?

2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?

3. How to get admin access of the company page

4. How to get access to the LinkedIn Ads Account

5. Setting up LinkedIn Insight Tag

6. Setting up Conversion Tracking Using site wide insight tag

7. Setting up Conversion Tracking using an event specific pixel

8. Account Structure and Organization

9. Strategies for Selecting Right Campaign Objective

10. Strategies for Selecting the Right Targeting

11. Bidding Strategy

12. Budgeting Strategy

13.  Benchmarking

14. Testing Strategy

15. Optimization Schedule

Introduction

1
How we have designed this course

In this lecture students will be learning how we have designed this course

2
How we have designed this section

In this lecture students will be learning , how we have designed this section

3
LinkedIn Ads Vs Facebook Ads- Where Should you spend your Advertising Dollars ?

In this lecture students will be learning about the difference between LinkedIn Ads and Facebook Ads and on which platform they should be spending their advertising dollars

4
LinkedIn Ads Vs Google Ads- Where should you spend your advertising Dollars?

In this lecture students will be learning about the difference between LinkedIn and Google Ads and on which platform they should be spending their advertising dollars

5
Basics of LinkedIn Ads - A Brief Overview

In this lecture students will be going through a brief overview of LinkedIn ads like where LinkedIn Ads may or may not work, different types of bids and targeting features on LinkedIn Ads etc

Let's get started with LinkedIn Ads

1
What we have covered in this section?

In this lecture students will be learning what we will be covering in this section

2
How to get admin access to the Company Page?

In this lecture students will learn how to get admin access to the company page


3
How to get access to the LinkedIn Ad Account

In this lecture students will learn how to get access to the LinkedIn Ads Account

4
Setting up LinkedIn Insight Tag

In this lecture students will learn how to set up LinkedIn Insight Tag onto your website

5
Understanding the theoretical aspect of Conversion Tracking

In this lecture students will learn the theoretical aspect of Conversion Tracking

6
Setting up Conversion Tracking using site-wide Insight Tag

In this lecture students will learn how to set up Conversion Tracking using site-wide Insight Tag

7
How to track Conversion using an Event Specific Pixel

In this lecture students will be learning how to track conversion using an event specific pixel

Account Structure and Organization

1
Account Structure and Organization - Theory

In this lecture students will learn the theoretical aspect of how to name the campaign

2
Follow Along- Account Structure

In this lecture students will learn how to name the campaign within LinkedIn Ad Manager Interface

Selecting our Campaign Objective

1
Which LinkedIn Campaign Objective you should select- Follow Along

In this lecture students will be learning which campaign objective we should be selecting and which we should be avoiding

2
LinkedIn Ad Objectives- What to select and What to Avoid (Theory)

In this lecture students will be learning the theoretical aspect of which LinkedIn Campaign Objective to select and which to avoid

LinkedIn Ads Targeting

1
Targeting on LinkedIn Ads (Theory and Best Practices)

In this lecture students will learn the theoretical aspect of targeting on LinkedIn as well as the best practices for targeting  on LinkedIn

2
Follow Along- Targeting on LinkedIn Ads

In this lecture students will learn the practical aspect of targeting on LinkedIn Ads

Audience Expansion and LinkedIn Audience Network

1
Audience Expansion and LinkedIn Audience Network- Select or Not to Select?

In this lecture students will learn whether to select or not to select LinkedIn Audience Expansion and LinkedIn Audience Network feature

Setting up Bids and Budgeting on LinkedIn Ads

1
Bidding on LinkedIn Ads - Theory and Best Practises

In this lecture students will learn the different bidding strategy on LinkedIn Ads and which bidding strategy to use

2
Follow Along- Bidding Strategy and Deciding your bids

In this lecture students will learn how to decide upon the bidding strategy with in the LinkedIn Ads Platform, how much to bid within the LinkedIn Ads Platform , when to change from CPC to CPM bidding and when to change back to CPM bidding

3
How much should I budget for LinkedIn Ads?

In this lecture students will learn how much they should budget for LinkedIn Ads

4
LinkedIn Ads for Small Budgets

In this lecture students will learn about LinkedIn Ads Strategies for small budgets

5
How does LinkedIn Auction works

In this lecture students will be learning how does the LinkedIn Auction works

Setting up Creatives within LinkedIn Ads

1
LinkedIn Ad Formats-What to select and What to Avoid

In this lecture students will learn about different LinkedIn Ads Formats that are available and also which LinkedIn Ad Formats you should select and which LinkedIn Ad Formats you should avoid

2
A/B testing Strategy for LinkedIn Ads

In this lecture students will learn how to A/B test LinkedIn Ads

3
How many ads should i have per campaign?

In this lecture students will learn how many ads should you have per campaign

4
Should I use Rotate Ads Evenly Function?

In this lecture students will learn whether they should use Rotate Ads Evenly Function or not?

5
Offers that convert on LinkedIn Ads

In this lecture students will be learning what type of offers convert on LinkedIn Ads.

6
Follow Along- Setting up Creatives within LinkedIn Ads

In this lecture we will be setting up the creatives within the LinkedIn Ads Platform

7
Where would I see the Ad Rotation Option?

In this lecture students will learn where they would see the Ad Rotation Option

Benchmarking for LinkedIn Ads

1
Benchmarking for LinkedIn Ads

In this lecture students will learn what are the different benchmarks for different types of LinkedIn Ad Formats

2
Reasons for low CTR

In this lecture students will learn reasons for low Click Through Rate (CTR)

3
Reasons for High CPC

In this lecture students will learn reasons for a high Cost Per Click (CPC)

4
Reasons for Low Conversion Rate

In this lecture students will learn Reasons for Low Conversion Rate

LinkedIn Ads- Testing Strategy and Optimization Schedule

1
LinkedIn Ads- Testing Strategy and Optimization Schedule

In this lecture students will learn testing strategy and optimization schedule related to LinkedIn Ads

Top 5 LinkedIn Ads Mistakes

1
Top 5 LinkedIn Ads Mistakes

In this lecture we will be learning What are the top 5 LinkedIn Ad Mistakes people make

Frequently Asked Questions (FAQ) on LinkedIn Ads

1
Frequently Asked Questions (FAQ) on LinkedIn Ads

In this lecture we will be discussing some of the FAQs from students


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4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
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