LinkedIn Ads Course 2020 : Advanced Strategies for Success
LinkedIn Ads Course 2020 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).
The course covers
1. LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?
2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
3. How to get admin access of the company page
4. How to get access to the LinkedIn Ads Account
5. Setting up LinkedIn Insight Tag
6. Setting up Conversion Tracking Using site wide insight tag
7. Setting up Conversion Tracking using an event specific pixel
8. Account Structure and Organization
9. Strategies for Selecting Right Campaign Objective
10. Strategies for Selecting the Right Targeting
11. Bidding Strategy
12. Budgeting Strategy
13. Benchmarking
14. Testing Strategy
15. Optimization Schedule
Introduction
In this lecture students will be learning how we have designed this course
In this lecture students will be learning , how we have designed this section
In this lecture students will be learning about the difference between LinkedIn Ads and Facebook Ads and on which platform they should be spending their advertising dollars
In this lecture students will be learning about the difference between LinkedIn and Google Ads and on which platform they should be spending their advertising dollars
In this lecture students will be going through a brief overview of LinkedIn ads like where LinkedIn Ads may or may not work, different types of bids and targeting features on LinkedIn Ads etc
Let's get started with LinkedIn Ads
In this lecture students will be learning what we will be covering in this section
In this lecture students will learn how to get admin access to the company page
In this lecture students will learn how to get access to the LinkedIn Ads Account
In this lecture students will learn how to set up LinkedIn Insight Tag onto your website
In this lecture students will learn the theoretical aspect of Conversion Tracking
In this lecture students will learn how to set up Conversion Tracking using site-wide Insight Tag
In this lecture students will be learning how to track conversion using an event specific pixel
Account Structure and Organization
In this lecture students will learn the theoretical aspect of how to name the campaign
In this lecture students will learn how to name the campaign within LinkedIn Ad Manager Interface
Selecting our Campaign Objective
In this lecture students will be learning which campaign objective we should be selecting and which we should be avoiding
In this lecture students will be learning the theoretical aspect of which LinkedIn Campaign Objective to select and which to avoid
LinkedIn Ads Targeting
In this lecture students will learn the theoretical aspect of targeting on LinkedIn as well as the best practices for targeting on LinkedIn
In this lecture students will learn the practical aspect of targeting on LinkedIn Ads
Audience Expansion and LinkedIn Audience Network
In this lecture students will learn whether to select or not to select LinkedIn Audience Expansion and LinkedIn Audience Network feature
Setting up Bids and Budgeting on LinkedIn Ads
In this lecture students will learn the different bidding strategy on LinkedIn Ads and which bidding strategy to use
In this lecture students will learn how to decide upon the bidding strategy with in the LinkedIn Ads Platform, how much to bid within the LinkedIn Ads Platform , when to change from CPC to CPM bidding and when to change back to CPM bidding
In this lecture students will learn how much they should budget for LinkedIn Ads
In this lecture students will learn about LinkedIn Ads Strategies for small budgets
In this lecture students will be learning how does the LinkedIn Auction works
Setting up Creatives within LinkedIn Ads
In this lecture students will learn about different LinkedIn Ads Formats that are available and also which LinkedIn Ad Formats you should select and which LinkedIn Ad Formats you should avoid
In this lecture students will learn how to A/B test LinkedIn Ads
In this lecture students will learn how many ads should you have per campaign
In this lecture students will learn whether they should use Rotate Ads Evenly Function or not?
In this lecture students will be learning what type of offers convert on LinkedIn Ads.
In this lecture we will be setting up the creatives within the LinkedIn Ads Platform
In this lecture students will learn where they would see the Ad Rotation Option
Benchmarking for LinkedIn Ads
In this lecture students will learn what are the different benchmarks for different types of LinkedIn Ad Formats
In this lecture students will learn reasons for low Click Through Rate (CTR)
In this lecture students will learn reasons for a high Cost Per Click (CPC)
In this lecture students will learn Reasons for Low Conversion Rate
LinkedIn Ads- Testing Strategy and Optimization Schedule
In this lecture students will learn testing strategy and optimization schedule related to LinkedIn Ads
Top 5 LinkedIn Ads Mistakes
In this lecture we will be learning What are the top 5 LinkedIn Ad Mistakes people make
Frequently Asked Questions (FAQ) on LinkedIn Ads
In this lecture we will be discussing some of the FAQs from students
Be the first to add a review.
