Introduction to Modern Marketing Analytics with Oribi
- Description
- Curriculum
- FAQ
- Reviews
Getting lost in endless piles of data? Wondering where your visitors are coming from? Looking for a way to turn your data into action?
Well… this might be just the course for you!
Welcome to Modern Marketing Analytics with Oribi, your comprehensive guide to using marketing analytics in the data-abundant world of today. In this course, you will become familiar with what marketing analytics are, how they can be measured effectively, and the implications they can have on your business’s success. Taught through the medium of Oribi, a modern marketing analytics tool, this course includes industry-sourced examples and hands-on exercises that will help you optimize and strategize your marketing efforts for maximum impact!
In this course, you’ll learn how to:
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Implement the Oribi tracking code on your website without the need for a developer.
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Create magic events (from scratch and via the catalog) to track specific business KPIs.
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Distinguish between an account and an ecosystem.
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Identify and analyze correlations between different website events.
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Build and use UTMs to track your campaign performance.
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Create funnels and explore your visitor journeys.
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Analyze your channels and learn what’s leading to the most/least conversions.
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Attribute and pinpoint what marketing channel sequence leads to a conversion.
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Create stunning reports in a matter of minutes.
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Connect email addresses to match journeys to your top prospects.
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Use Oribi’s smart filters to look into journeys of specific segments.
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Integrate Facebook Ads, Google Analytics, and MailChimp into your Oribi account.
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And much, much more!
What is Oribi?
You might be thinking, marketing analytics sounds great… but what exactly is Oribi? Analyzing your marketing efforts without software can be draining and anything but efficient, exactly what marketing efforts are against! Oribi is a marketing analytics tool that helps you analyze and optimize all of your marketing efforts, all in one place. From eCommerce purchases to website micro-conversions, Oribi can assist you in identifying when someone visits, leaves, interacts with, or makes a purchase from your site, and most importantly, why. In short, Oribi can help you turn endless data and reports into optimized, easy-to-understand solutions so you can take actionable steps for your business growth.
Course Bonus: As a graduate of this course, you get a 20% OFF discount from any Oribi subscription
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1
IntroductionIn this lecture, you'll learn about:
The course curriculum and benefits.
The main tool used in the course, namely Oribi.
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2
What are Marketing Analytics?
In this lecture, you'll learn:
What are marketing analytics?
The importance of web and marketing analytics.
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3
What is Oribi?
In this lecture, you'll learn:
What Oribi is, as a marketing analytics platform.
How Oribi empowers businesses of all sizes to make smarter decisions.
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4
Install Oribi on Your Website
In this lecture, you'll learn how to:
Create a new Oribi account
Install the Oribi code on your website
Book a 1:1 optimization session with an Oribi expert
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5
Exercise Files and Resources
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6
Create Your First Magic Event
In this lecture, you'll learn how to:
Create your first magic event using the events catalog
Understand Oribi's methodology for recognizing events on a real website
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7
Manage and Create Custom Events
In this lecture, you'll learn how to:
Manage and edit all magic events from the Oribi interface.
Create and configure a custom event from scratch.
Apply different filters to your custom events.
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8
Export Custom Events to Marketing Platforms
In this lecture, you'll learn how to:
Export events to top marketing tools to optimize your campaigns, create better audiences and trigger powerful workflows.
Integrate and configure Facebook Ads and Google Analytics to your Oribi account.
Access the "Settings" menu and disconnect platforms.
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9
Configure Exported Events in Facebook Ads and Google Analytics
In this lecture, you'll learn how to:
Create custom conversions in your Facebook Business Manager to use your Oribi magic events.
Build Google Analytics Goals by using Oribi's magic events.
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10
Track Performance with UTMs
In this lecture, you'll learn how to:
Understand the building blocks of a UTM such as Source, Medium and Campaign.
Build a UTM using Oribi's UTM builder tool.
Track performance with your UTM parameters in the Oribi interface.
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11
Knowledge Check
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12
Create Your First Funnel
In this lecture, you'll learn how to:
Create a marketing funnel in the Oribi interface.
Analyze your funnel by exploring each stage.
Use the "Insights" panel to filter your funnel with different dimensions.
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13
Explore Your Visitors' Journey
In this lecture, you'll learn how to:
Explore your visitor's individual journeys in detail.
Use the "Visitor Journeys Aggregator" to explore multiple visitor paths.
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14
Generate Insights with Correlations
In this lecture, you'll learn how to:
Identify correlations between magic events and various actions on your website.
Build meaningful correlations and apply filters to them for further analysis.
*Reminder! Correlation does not equal causation. Correlation just means that two metrics are connected or linked in trends.
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Understand Marketing Attribution
In this lecture, you'll learn how to:
Use an attribution model and understand its importance.
Distinguish between single and multi-touch conversions.
Identify individual channels and their effects on your visitors' journeys.
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16
Knowledge Check
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17
Create and Customize Performance Reports
In this lecture, you'll learn how to:
Create, customize and manage reports directly in Oribi.
Share them with teammates and clients.
Schedule reports to be sent automatically.
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18
Understand Discrepancies Between Oribi and Google Analytics
In this lecture, you'll learn how to:
Differentiate between Google Analytics and Oribi's core features.
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19
Knowledge Check
You did it! Congrats on finishing Section 4. Feels good, right? Now, let’s take a short quiz and go through some prompts to solidify and apply what you’ve learned.
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20
Part 1: Identify a KPI and Create a Tailored Magic Event
In this lecture, you'll learn how to:
Identify a KPI sources from your website.
Create a corresponding Magic Event.
Analyze your magic event to find key highlights.
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Part 2: Extract an Insight with Correlations
In this lecture, you'll learn how to:
Create a correlation between two Magic Events.
Analyze different correlation outcomes.
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22
Establish a Meaningful Event Correlation
