Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product.
Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.
WHY IS INBOUND MARKETING GREAT?
The leads find you in a passive way. You don’t have to actively promote your business so you have more time to create more content or focus on other parts of your business.
WHAT IS KPI
KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.
DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS
You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we’ll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what’s happening on your website.
Invest in your future. Enroll today.
KPI and Google Analytics
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1Inbound marketing course introduction
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2Definition of inbound marketing and types of conent
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3Types of inbound marketing and the challenge of competition
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4What do your customers search? What content do they want? What to create?
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5Content repurposing to maximize value of the content you create
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6Danger and risks of inbound marketing
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7Example of a real business and strategies to beat competition
The stages of user warming
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8What is KPI and examples
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9Google Analytics introduction
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10CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example
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11User navigation flow in Google Analytics
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12Quality of the traffic and secondary metrics in Google Analytics
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13Choosing your conversion path: Sign up through email vs. sell now?
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14Why are they not buying? T-shirt example
Attracting people with better headlines
Lifecycle of a piece of content
Introduction to customer attraction and onboarding
Customer onboarding
Lead warming with email
Savvy extra
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28Section introduction
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29Difference of email autoresponder and email workflow
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30My approach to copywriting
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31Technically setting up the autoresponder in MailChimp
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32First email of the autoresponder that can actually get your leads on a call
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33Second autoresponder email
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34Example of a good autoresponder with Helium 10
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35Third, fourth, fifth and further emails in your autoresponder