Implementing Agile Marketing and Marketing Sprints

This lecture is your introduction to the course. You will get to know the lecturer and the reasons to enroll.

This lecture briefly covers the main idea of agile marketing, including values, principles, and practices. You will hear about its benefits and areas of use.

In this lecture, we will discuss how and when agile was born. You will learn what the background was for that and what area first started to use this approach.

This time, you will hear about the Agile Marketing Manifesto, which is considered a variation of the classical Agile Manifesto. The lecturer will share the main points of this document, known as values, and briefly explain each of them.

This lecture shows the principles of the Agile Marketing Manifesto, built on the values you already know. It covers a brief definition of their meaning and importance.

This lecture demonstrates HubSpot as a company that successfully implemented agile in their marketing department. You will know what obstacles they faced before implementation and what outcomes were achieved.

This time, we will talk about agile practices called frameworks and methodologies. You will learn about their similarities and differences, as well as get examples of the most popular practices.

In this lecture, we'll discuss the advantages and disadvantages of Agile methodology. Agile's benefits include short, clear iterations, high involvement of project participants, and minimized risks. However, its constant changes can lead to never-ending projects, experienced, skilled team members.

In this lecture, we will talk about the Scrum framework and its main idea. You will know about key components of Scrum such as events, artifacts, and roles. At the end, we also go through the benefits of using such an approach.

This lecture will be your guide to understanding the concept of Kanban methodology. You will know some details about Kanban boards and why this methodology is so widely used.

In this lecture, we will talk about how to create an agile team. This lecture covers a team's cross-functionality, size, and roles. Among roles, we will briefly mention a team leader, marketing owner, scrum master, agile coach, and director. At the end, we will come to an important detail, such as team building.

This lecture provides a step-by-step guide on how to implement the Scrum framework for marketing teams. You will see the importance of defining clear goals and objectives, creating a dynamic marketing backlog, and planning sprints of focused activity. The lecture suggests holding regular planning meetings, daily stand-ups, and review and retrospective sessions to ensure continuous improvement and adaptability.

This lecture focuses on implementing the Kanban methodology for project management and workflow optimization in marketing teams. It emphasizes the importance of visualizing work using a Kanban board with columns representing different stages of the workflow.

This lecture provides insights on what tools to choose when working with agile marketing. You will receive recommendations on what task managers, communication, analytical, and reporting tools to try.

This lecture includes a demonstration of how to create a project using a task manager. The lecturer walks through the process of building the Project Management Course using Worksection as an example.

In this lecture, we will explore the Worksection, a service that helps manage tasks and time distribution among project participants. Your task is to learn the service's interface and create your first project.

This lecture includes a step-by-step guide on how to create tasks in the task manager. It covers various aspects such as setting deadlines, assigning responsibilities, adding labels, and linking tasks. Additionally, the lecture provides insights into planning tasks for the team.

In this lecture, we will discuss the importance of changes in the implementation of agile marketing. You will learn that agile is not a one-size-fits-all solution or an unchangeable structure.

This lecture includes the importance of team formation and leadership styles in project management. It covers the stages of team development and the factors to consider when selecting team members.

This lecture includes the importance of establishing a good relationship with the team. The typology includes energetic, expressive, sensitive, and analytical types of workers, and knowing how to communicate with each type can lead to successful team management.

This lecture includes information about the Tuckman and Jensen models. It describes the five stages of team development: forming, storming, norming, performing, and adjourning.

This lecture includes a discussion on team motivation. The lecture covers various types of motivation, including reward, professional growth, responsibility for the result, and more, and suggests combining different approaches depending on the typology of your employees.

This lecture includes strategies for effectively dealing with conflicts within a team and the importance of proactive conflict management.

This lecture includes tips on creating a positive climate in a team. Additionally, the importance of creating a team based on values is discussed, as it helps to form a cultural code and influence the efficiency of business processes.

You will understand the importance of defining clear marketing objectives and goals before starting a Scrum journey. You will go through a step-by-step process for pinpointing marketing objectives and goals.

In this lecture, you will learn how to create and prioritize the marketing backlog. We focus especially on how to choose the criteria and frameworks for prioritizing and pay attention to dependencies, stakeholders, and long-term goals. You will understand the principles of the Eisenhower matrix, one of the most popular prioritizing frameworks.

This lecture covers the sprint concept. You will also go through the spring planning stages, such as arranging and conducting the preparatory meeting. We will cover the details of what should be agreed upon in the meeting before starting a sprint.

In this lecture, you will get a few recommendations on how to track progress and communicate with a team during a sprint.

This time we will discuss the importance of conducting daily or weekly stand-up meetings within the Scrum framework to enhance communication, collaboration, and alignment among team members. In this lecture, you will find guidelines and tips for conducting engaging and effective meetings.

This lecture focuses on adapting to changes during a sprint within the Scrum framework and emphasizes the importance of flexibility and embracing change. It suggests strategies for managing changes effectively without disrupting the sprint.

This lecture helps you to understand whether your sprint was successful or not. You will learn about marketing KPIs as well as flexible ones to measure agile success. We will move through such flexible indicators as velocity, cycle time, mean time to resolve critical issues, burn-down chart, work-in-progress, and cumulative flow diagram.

This lecture gives you a brief understanding of the sprint review and equips you with a guide on how you can conduct such an event with your team.

In this lecture, you will learn about the importance of the sprint retrospective, which is the final step in the Scrum cycle following the sprint review. The retrospective is focused on optimizing processes, tools, and team dynamics that contributed to the completion of the marketing work. The lecturer outlines the five stages of a sprint retrospective.

In this lecture, we learn about the process of closing a project, including the compilation and acceptance of results, dissolution of the project team, saving information, and performance reporting.

In this lecture, the criteria for project success are discussed, including factors that influence it and what is necessary to implement tasks.

This time we will briefly review all the sections you watched in this course and say goodbye each other.

In this lecture, you will find how your review can contribute to the course.

This lecture will give you a step-by-step guide on how to get your certificate for completion of the course.